Article Per Year (5 Year)
p-Index From 2021 - 2026
0.92
P-Index
This Author published in this journals
All Journal Indonesian Journal Entrepreneurship Finance and Business Management Jurnal Manajemen Riset Bisnis Indonesia Program Pemberdayaan Masyarakat
Rizki Plasnajaya
Unknown Affiliation
Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Program Pemberdayaan Masyarakat

 1 
Pemanfaatan E-Commerce Shopee dalam Meningkatkan Strategi Pemasaran Usaha Mikro Kecil dan Menengah (UMKM) di Kecamatan Cimanggis Kota Depok Rizki Plasnajaya; Aghnia Wulandari; Pramuda Octabudiaji; Awaludin; Rizal Ardiansyah; Defi Rizka Rahmawati; Balqis Ummiyamarroh; Uli Marsella
Jurnal Pengabdian Masyarakat Program Pemberdayaan Masyarakat Nasional Vol. 1 No. 2 (2024): Program Pemberdayaan Masyarakat : Jurnal Pengabdian Masyarakat
Publisher : STIE MBI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in the global economy, contributing significantly to employment and economic growth. In today's digital age, it is essential for MSMEs to utilize E-Commerce platforms like shopee to reach a wider customer base and expand their businesses beyond traditional brick-and-mortar stores. By tapping into the online marketplace, MSMEs can increase their visibility, attract new customers, and ultimately drive sales and revenue growth. The convenience and accessibility of e-commerce platforms make it easier for MSMEs to compete with larger retailers and establish a strong online presence.Keyword : MSMEs, economic growth, digital age, Expanding Business, attract new customers.
Strategi Meningkatkan Penjualan Pada Usaha Mikro Kecil dan Menengah (UMKM) Melalui TikTok Di Kecamatan Cimanggis Kota Depok Rizki Plasnajaya; Anugerah Dachi; Nugroho Adi Setyawan; Indra Yoga Pratama; Maysaroh; li Aulia; Susilawati; Siti Khonifah
Jurnal Pengabdian Masyarakat Program Pemberdayaan Masyarakat Nasional Vol. 1 No. 2 (2024): Program Pemberdayaan Masyarakat : Jurnal Pengabdian Masyarakat
Publisher : STIE MBI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

TikTok has quickly emerged as a popular social media platform, especially among younger demographics. With its short-form video format and viral trends, TikTok presents a unique opportunity for businesses, including UMKM, to reach a wider audience and engage with customers in a more interactive way. In this section, we will explore the potential benefits of using TikTok as a marketing platform for UMKM in Indonesia and discuss strategies for effectively leveraging this platform to drive growth and success. By harnessing the power of TikTok, UMKM in Indonesia can increase brand awareness, drive traffic to their websites or stores, and ultimately boost sales. The platform's algorithm also allows for content to go viral quickly, providing businesses with the potential to reach millions of users in a short amount of time. With the right approach and creative content, UMKM can truly capitalize on TikTok's popularity and grow their business sustainably in the competitive market
Co-Authors Aghnia Wulandari Anugerah Dachi Awaludin Balqis Ummiyamarroh Defi Rizka Rahmawati Eko Yulianto Indra Yoga Pratama li Aulia Maysaroh Nugroho Adi Setyawan Pramuda Octabudiaji Rizal Ardiansyah Rosalina Rosalina Siti Khonifah Susilawati Uli Marsella