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All Journal Penamas: Journal of Community Service Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Susilawati, Sukma Ayu
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Engineering Health Professions Medicine & Pharmacology Social Sciences Other

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Peningkatan pemasaran produk turunan peternakan dan pertanian melalui pemanfaatan marketplace digital di Desa Mundu Kabupaten Klaten Susilawati, Sukma Ayu; Oftasari, Yosi; Salsabila, Fina; Andriyani, Nur
Penamas: Journal of Community Service Vol. 5 No. 1 (2025): Penamas: Journal of Community Service
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/penamas.v5i1.1433

Abstract

Developing rural economies that focus on village independence through small and medium-sized enterprises (SMEs) entrepreneurship provides significant benefits for the community and local government. By improving access to production resources, technology, and capital, it is hoped that the production and productivity of the community will increase, along with the realization of welfare through product sales and the creation of new jobs in the agrotourism, handicrafts, and tourism sectors. Mundu Village, Tulung District, Klaten Regency, has entrepreneurial potential from livestock and agricultural products. However, low digital literacy among business actors poses a major challenge. This community service aims to enhance digital literacy through training and assistance in creating WhatsApp Business, TikTok, and Instagram accounts. The methods of socialization and training are expected to encourage improved product marketing, ultimately enhancing the welfare of the village community. Program results indicate a 40% increase in understanding of social media marketing, a 32.4% increase in the use of digital marketplaces, and a 13.4% increase in WhatsApp Business. With support from digital technology, local products from Mundu Village are expected to compete in a broader market.
Female Labor Force Participation in Indonesia: The Role of Education, Wage, and Health Susilawati, Sukma Ayu; Perwithosuci, Winny
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2025: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

Purpose: This study aims to examine the effect of the Female Head of Household (FHH), Provincial Minimum Wages (PMW), Involvement of Women in Parliament (IWP), Female Life Expectancy (FLE), Women's Mean Years School (EDUC) on Female Labor Force Participation in 34 provinces in Indonesia from 2020 to 2024.Methodology: This study utilized secondary data generated from BPS - Statistics Indonesia. Panel regression is employed to estimate the data. There are three approaches in panel data regression which are Common Effect (CE), Random Effect (RE), and Fixed Effect (FE). This study employed Chow and Hausman tests to choose the most appropriate model.Results: The Chow and Hausman test revealed that Fixed Effect Model (FE) is the most appropriate. Women's Mean Years of School negatively and significantly affected their labour force participation rate. Provincial Minimum Wages and Women's Involvement in Parliament had a positive and significant effect on the Female Labor Force Participation Rate. Meanwhile, neither the Female Head of Household nor Female Life Expectancy significantly influenced the Female Labor Force Participation Rate.Applications/Originality/Value: These findings have important implications for the formulation of gender-responsive, evidence-based employment policies to promote women's sustainable economic inclusion.
Co-Authors Nur Andriyani Oftasari, Yosi Salsabila, Fina Winny Perwithosuci