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All Journal Jurnal Pendidikan Teknologi dan Kejuruan Jurnal Pengabdian Masyarakat Bangsa Journal of Economic, Business & Accounting Research
Ananda, Puteri
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Impact of factors influencing capital structure: An analysis of the literature on public companies in emerging markets Ndruru, Fangandrododo; Ananda, Puteri
Journal of Economic, Business & Accounting Research Vol. 2 No. 2: (January) 2025
Publisher : Institute for Advanced Science Social, and Sustainable Future

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61511/jembar.v2i2.2025.1383

Abstract

Background: Capital structure is an important element in corporate financial management, especially for public companies in emerging markets. This study aims to analyze the factors that influence capital structure with a qualitative approach, using data from the financial statements of companies listed on the Indonesia Stock Exchange. Methods: Through content analysis and synthesis of findings from various sources, this study identifies key themes relating to profitability, firm size, liquidity, and asset structure as determinants in financing decision-making. Findings: The results suggest that firms in emerging markets should consider the balance between debt and equity to maximize value and financial stability. Trade-off and Pecking Order theories become the foundation for understanding how firms can achieve an optimal capital structure. Conclusion: The selection of the proper capital structure affects not only the performance and value of the company but also its competitiveness in a dynamic market. Novelty/Originality of the Article: This study is expected to make a significant contribution to the literature on capital structure and financial management, as well as provide practical recommendations for companies in making better financing decisions.
The evolution of social media marketing: A comprehensive systematic review of current trends, challenges, and future insights Prasetya, Muhammad Dimas; Ananda, Puteri; Ananda, Beby Karina Fawzeea Sembiring; Fadli, Fadli
Jurnal Pendidikan Teknologi Kejuruan Vol 8 No 2 (2025): Regular Issue
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jptk.v8i2.44323

Abstract

This study systematically reviews the evolving landscape of social media marketing (SMM), focusing on key trends, challenges, and opportunities, drawing insights from 23 empirical studies published between 2020 and 2025. The research follows the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) guidelines, utilizing bibliometric analysis and data visualization tools like RStudio, VOSviewer, Python, and Microsoft Excel to analyze the data. The review identifies the dominant role of influencer marketing, user engagement, and the integration of emerging technologies, such as artificial intelligence (AI) and big data analytics, in shaping modern marketing strategies. It highlights the significance of platform-specific strategy, particularly on Instagram, Facebook, TikTok, Twitter, and YouTube, where influencer credibility and parasocial relationships have become crucial drivers of consumer behavior and brand loyalty. The study also uncovers the impact of live shopping, augmented reality (AR), and immersive content on enhancing consumer engagement and influencing purchase intentions. Despite the progress, significant challenges remain, including measurement issues, the rapid evolution of platforms, and the complexity of defining engagement across platforms. The review suggests integrating AI-based tools and cross-platform studies to gain deeper insights into consumer behavior. Additionally, it emphasizes the importance of authenticity, transparency, and personalized content to build long-term relationships with consumers. The findings offer practical strategies for marketers and researchers, urging a shift towards more personalized, data-driven, and emotionally resonant content strategies to navigate the dynamic digital marketing landscape.
Literasi Strategi Pengelolaan Keuangan Kepada Pelajar Penerima Bantuan Program Indonesia Pintar (PIP) di SMP Negeri 2 Tanjung Morawa Nababan, Boy Chandra; Prasetya, Muhammad Dimas; Adelia, Nurul; Ananda, Puteri; Ndruru, Fangandrododo; Absah, Yeni
Jurnal Pengabdian Masyarakat Bangsa Vol. 3 No. 4 (2025): Juni
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v3i4.2549

Abstract

Program Indonesia Pintar (PIP) merupakan upaya pemerintah dalam mendukung akses pendidikan bagi pelajar dari keluarga miskin atau rentan miskin melalui bantuan tunai. Namun, rendahnya tingkat literasi keuangan di kalangan pelajar menyebabkan penggunaan dana PIP tidak selalu sesuai tujuan, sehingga kegiatan ini bertujuan untuk meningkatkan pemahaman dan kemampuan pelajar dalam mengelola dana bantuan secara bijak. Penelitian ini dilaksanakan melalui kegiatan sosialisasi literasi keuangan yang diberikan kepada 42 pelajar penerima PIP di SMP Negeri 2 Tanjung Morawa. Metode yang digunakan mencakup tiga tahap: persiapan, pemberian materi, dan evaluasi, dengan pendekatan pre-test dan post-test guna mengukur efektivitas peningkatan literasi keuangan. Materi sosialisasi mencakup pemahaman dasar tentang Dana PIP dan penggunaannya, pentingnya menabung, serta cara menyusun anggaran sederhana dari dana PIP. Hasil analisis menunjukkan adanya peningkatan signifikan terhadap tingkat literasi keuangan pelajar setelah kegiatan berlangsung, dengan proporsi pelajar dalam kategori literasi tinggi meningkat dari 67,4% menjadi 86%. Temuan ini menunjukkan bahwa sosialisasi literasi keuangan merupakan strategi efektif dalam meningkatkan kemampuan pelajar dalam mengelola bantuan pendidikan secara bertanggung jawab. Kegiatan ini diharapkan dapat diadopsi oleh instansi pendidikan lainnya dan diperluas cakupannya untuk mencakup guru dan orang tua demi mendukung keberhasilan Program Indonesia Pintar secara menyeluruh
The evolution of social media marketing: A comprehensive systematic review of current trends, challenges, and future insights Prasetya, Muhammad Dimas; Ananda, Puteri; Ananda, Beby Karina Fawzeea Sembiring; Fadli, Fadli
Jurnal Pendidikan Teknologi Kejuruan Vol 8 No 2 (2025): Regular Issue
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jptk.v8i2.44323

Abstract

This study systematically reviews the evolving landscape of social media marketing (SMM), focusing on key trends, challenges, and opportunities, drawing insights from 23 empirical studies published between 2020 and 2025. The research follows the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) guidelines, utilizing bibliometric analysis and data visualization tools like RStudio, VOSviewer, Python, and Microsoft Excel to analyze the data. The review identifies the dominant role of influencer marketing, user engagement, and the integration of emerging technologies, such as artificial intelligence (AI) and big data analytics, in shaping modern marketing strategies. It highlights the significance of platform-specific strategy, particularly on Instagram, Facebook, TikTok, Twitter, and YouTube, where influencer credibility and parasocial relationships have become crucial drivers of consumer behavior and brand loyalty. The study also uncovers the impact of live shopping, augmented reality (AR), and immersive content on enhancing consumer engagement and influencing purchase intentions. Despite the progress, significant challenges remain, including measurement issues, the rapid evolution of platforms, and the complexity of defining engagement across platforms. The review suggests integrating AI-based tools and cross-platform studies to gain deeper insights into consumer behavior. Additionally, it emphasizes the importance of authenticity, transparency, and personalized content to build long-term relationships with consumers. The findings offer practical strategies for marketers and researchers, urging a shift towards more personalized, data-driven, and emotionally resonant content strategies to navigate the dynamic digital marketing landscape.
Co-Authors Adelia, Nurul Ananda, Beby Karina Fawzeea Sembiring Fadli Fadli Nababan, Boy Chandra Ndruru, Fangandrododo Prasetya, Muhammad Dimas yeni absah