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All Journal Jurnal Pendidikan Teknologi dan Kejuruan Jurnal Manajemen DIVERSIFIKASI Jurnal Pengabdian Masyarakat Bangsa Southeast Asia Journal of Graduate of Islamic Business and Economics
Prasetya, Muhammad Dimas
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Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences

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Faktor - Faktor Yang Mempengaruhi Pengambilan Keputusan Masjid Terhadap Program Kejasama Kotak Infaq Lazismu Medan Prasetya, Muhammad Dimas; Tarigan, Azhari Akmal
Jurnal Manajemen DIVERSIFIKASI Vol. 2 No. 4 (2022): Desember
Publisher : Universitas Muhammadiyah Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/diversifikasi.v2i4.1947

Abstract

Untuk mempermudah kaum muslim untuk menunaikan zakat dan bersedekah maka dibentuklah lembaga zakat sepeti BAZNAS (Badan Amil Zakat Nasional) yang dikelolah oleh pemerintah dan adapun yang dikelolah oleh organisasi islam seperti LAZISMU (Lembaga Amil Zakat Infaq Sedekah Muhammaddiyah) yang dikelolah oleh muhammaddiyah untuk melakukan kegiatan perencanaan, pelaksanaan, dan pengkordinasian dalam pengumpulan, pendistribusian, dan pendayagunaan zakat. Salah satu program lazismu dalam menghimpun zakat, infaq dan sedekah dengan melakukan kerja sama kotak infaq kepada seluruh masjid untuk mempermudah penghimpunan dana. Untuk itu tidak semua mesjid menerima program tersebut karena ada beberapa faktor yang harus dipertimbangkan pihak masjid terkait kerjasama tersebut. Untuk itu artikel ini bertujuan untuk mengetahui apa saja faktor-faktor yang mempengaruhi masjid dalam mengambil keputusan terkait program kerjasama kotak infaq yang dibentuk oleh lembaga zakat Lazismu kota Medan. Metode penelitian yang digunakan dalam penelitian ini adalah metode kualitatif deskriptif, dengan teknik pengumpulan data wawancara. Kata Kunci : Pengambilan Keputusan, Masjid, Lembaga Zakat,
The evolution of social media marketing: A comprehensive systematic review of current trends, challenges, and future insights Prasetya, Muhammad Dimas; Ananda, Puteri; Ananda, Beby Karina Fawzeea Sembiring; Fadli, Fadli
Jurnal Pendidikan Teknologi Kejuruan Vol 8 No 2 (2025): Regular Issue
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jptk.v8i2.44323

Abstract

This study systematically reviews the evolving landscape of social media marketing (SMM), focusing on key trends, challenges, and opportunities, drawing insights from 23 empirical studies published between 2020 and 2025. The research follows the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) guidelines, utilizing bibliometric analysis and data visualization tools like RStudio, VOSviewer, Python, and Microsoft Excel to analyze the data. The review identifies the dominant role of influencer marketing, user engagement, and the integration of emerging technologies, such as artificial intelligence (AI) and big data analytics, in shaping modern marketing strategies. It highlights the significance of platform-specific strategy, particularly on Instagram, Facebook, TikTok, Twitter, and YouTube, where influencer credibility and parasocial relationships have become crucial drivers of consumer behavior and brand loyalty. The study also uncovers the impact of live shopping, augmented reality (AR), and immersive content on enhancing consumer engagement and influencing purchase intentions. Despite the progress, significant challenges remain, including measurement issues, the rapid evolution of platforms, and the complexity of defining engagement across platforms. The review suggests integrating AI-based tools and cross-platform studies to gain deeper insights into consumer behavior. Additionally, it emphasizes the importance of authenticity, transparency, and personalized content to build long-term relationships with consumers. The findings offer practical strategies for marketers and researchers, urging a shift towards more personalized, data-driven, and emotionally resonant content strategies to navigate the dynamic digital marketing landscape.
Literasi Strategi Pengelolaan Keuangan Kepada Pelajar Penerima Bantuan Program Indonesia Pintar (PIP) di SMP Negeri 2 Tanjung Morawa Nababan, Boy Chandra; Prasetya, Muhammad Dimas; Adelia, Nurul; Ananda, Puteri; Ndruru, Fangandrododo; Absah, Yeni
Jurnal Pengabdian Masyarakat Bangsa Vol. 3 No. 4 (2025): Juni
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v3i4.2549

Abstract

Program Indonesia Pintar (PIP) merupakan upaya pemerintah dalam mendukung akses pendidikan bagi pelajar dari keluarga miskin atau rentan miskin melalui bantuan tunai. Namun, rendahnya tingkat literasi keuangan di kalangan pelajar menyebabkan penggunaan dana PIP tidak selalu sesuai tujuan, sehingga kegiatan ini bertujuan untuk meningkatkan pemahaman dan kemampuan pelajar dalam mengelola dana bantuan secara bijak. Penelitian ini dilaksanakan melalui kegiatan sosialisasi literasi keuangan yang diberikan kepada 42 pelajar penerima PIP di SMP Negeri 2 Tanjung Morawa. Metode yang digunakan mencakup tiga tahap: persiapan, pemberian materi, dan evaluasi, dengan pendekatan pre-test dan post-test guna mengukur efektivitas peningkatan literasi keuangan. Materi sosialisasi mencakup pemahaman dasar tentang Dana PIP dan penggunaannya, pentingnya menabung, serta cara menyusun anggaran sederhana dari dana PIP. Hasil analisis menunjukkan adanya peningkatan signifikan terhadap tingkat literasi keuangan pelajar setelah kegiatan berlangsung, dengan proporsi pelajar dalam kategori literasi tinggi meningkat dari 67,4% menjadi 86%. Temuan ini menunjukkan bahwa sosialisasi literasi keuangan merupakan strategi efektif dalam meningkatkan kemampuan pelajar dalam mengelola bantuan pendidikan secara bertanggung jawab. Kegiatan ini diharapkan dapat diadopsi oleh instansi pendidikan lainnya dan diperluas cakupannya untuk mencakup guru dan orang tua demi mendukung keberhasilan Program Indonesia Pintar secara menyeluruh
The evolution of social media marketing: A comprehensive systematic review of current trends, challenges, and future insights Prasetya, Muhammad Dimas; Ananda, Puteri; Ananda, Beby Karina Fawzeea Sembiring; Fadli, Fadli
Jurnal Pendidikan Teknologi Kejuruan Vol 8 No 2 (2025): Regular Issue
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jptk.v8i2.44323

Abstract

This study systematically reviews the evolving landscape of social media marketing (SMM), focusing on key trends, challenges, and opportunities, drawing insights from 23 empirical studies published between 2020 and 2025. The research follows the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) guidelines, utilizing bibliometric analysis and data visualization tools like RStudio, VOSviewer, Python, and Microsoft Excel to analyze the data. The review identifies the dominant role of influencer marketing, user engagement, and the integration of emerging technologies, such as artificial intelligence (AI) and big data analytics, in shaping modern marketing strategies. It highlights the significance of platform-specific strategy, particularly on Instagram, Facebook, TikTok, Twitter, and YouTube, where influencer credibility and parasocial relationships have become crucial drivers of consumer behavior and brand loyalty. The study also uncovers the impact of live shopping, augmented reality (AR), and immersive content on enhancing consumer engagement and influencing purchase intentions. Despite the progress, significant challenges remain, including measurement issues, the rapid evolution of platforms, and the complexity of defining engagement across platforms. The review suggests integrating AI-based tools and cross-platform studies to gain deeper insights into consumer behavior. Additionally, it emphasizes the importance of authenticity, transparency, and personalized content to build long-term relationships with consumers. The findings offer practical strategies for marketers and researchers, urging a shift towards more personalized, data-driven, and emotionally resonant content strategies to navigate the dynamic digital marketing landscape.
Dividend Policy And Stock Price: Testing The Miller-Modigliani Dividen Irrelevant Theory LQ45 In Indonesia Nababan, Boy Chandra; Isfenti Sadalia; Prasetya, Muhammad Dimas; Nurul Adelia
SOUTHEAST ASIA JOURNAL oF GRADUATE OF ISLAMIC BUSINESS AND ECONOMICS Vol. 3 No. 3 (2025): January
Publisher : Pascasarjana, Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/sajgibe.v3i3.3399

Abstract

The dividend irrelevance theory proposed by Miller and Modigliani suggests that dividend policy does not affect firm value in a perfect market with no transaction costs and taxes. However, this theory has been widely debated in empirical research, with mixed results across different stock markets. This article aims to test the validity of the dividend irrelevance theory in Indonesia by examining companies listed on the LQ45 index of the Indonesia Stock Exchange (IDX) for the period 2019-2023. The methodology includes analyzing stock prices before and after dividend announcements, considering the impact of transaction costs and taxes. The findings indicate that the dividend irrelevance theory does not fully apply in Indonesia, as significant differences were observed between stock prices before and after dividend announcements. This suggests that dividend policy remains relevant for investors in the Indonesian stock market.
Co-Authors Adelia, Nurul Ananda, Beby Karina Fawzeea Sembiring Ananda, Puteri Azhari Akmal Tarigan Fadli Fadli Isfenti Sadalia Nababan, Boy Chandra Ndruru, Fangandrododo Nurul Adelia yeni absah