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All Journal Jurnal Media Infotama Jurnal Review Pendidikan dan Pengajaran (JRPP)
Bansoma, Meinahen Budi
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Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Kontribusi Sosial Media Dalam Memasarkan Produk Home Industry Bagi UMKM Di Pulau Timor Kelin, Selus Paru; Giri, Bonie Empy; Bansoma, Meinahen Budi; Soares, Vasio Sarmento
Jurnal Media Infotama Vol 21 No 1 (2025): April 2025
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmi.v21i1.7433

Abstract

The development of technology in the new era of digital marketing has transformed the way of life for modern society, where business owners now utilize digital platforms to broaden their knowledge, strengthen brand image, and enhance interaction with the products they produce. Micro, Small, and Medium Enterprises (MSMEs) need to have an understanding and expertise in digital technology, as well as use social media as a marketing tool to expand their market reach. Additionally, a deep understanding of the target audience and the types of media used becomes crucial for digital marketers in determining product marketing strategies.In the current digital era, particularly in rural areas, especially on Timor Island, known for its cultural diversity and natural resources, MSMEs in home industries play an important role in the local economy. Despite having great potential, many MSMEs on Timor Island still face challenges in effectively marketing their products due to a lack of understanding and skills in digital technology, hindering them from utilizing social media as an essential marketing tool. This research aims to explore the contribution of social media in marketing home industry products by MSMEs on Timor Island, focusing on barriers, consumer engagement levels, and strategies that can be employed. The research method used is a mixed-methods approach, combining qualitative and quantitative methods, to obtain a comprehensive picture involving 100 respondents and interviews with 50 MSME entrepreneurs. The results of the study show that social media platforms such as Facebook, WhatsApp, and Instagram play an important role in increasing product visibility, consumer interaction, and sales, but many MSME entrepreneurs have not fully utilized the potential of social media. It is hoped that this research will provide insights for MSMEs, the government, and academics to support the development of MSMEs on Timor Island through more effective utilization of social media.
PENGARUH MODEL PEMBELAJARAN CREATIVE PROBLEM SOLVING BERBANTUAN MEDIA SWISHMAX TERHADAP KEMAMPUAN PEMECAHAN MASALAH UNTUK MEMOTIVASI BELAJAR SISWA Baun, Hanna Mariana; Bansoma, Meinahen Budi
Jurnal Review Pendidikan dan Pengajaran Vol. 8 No. 1 (2025): Volume 8 No. 1 Tahun 2025
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v8i1.41602

Abstract

Keberhasilan suatu proses pembelajaran  dilihat dari penguasaan materi  pelajaran yang disampaikan. Penggunaan media dan  model pembelajaran merupakan salah satu cara guru untuk melakukan inovasi dalam pembelajaran agar menarik peserta didik pada proses pembelajaran. Keberadaan  model pembelajaran creative problem solving berbantuan media swishmax bertujuan untuk mengatasi masalah kurangnya  motivasi dan antusiasme siswa dalam proses pemebelajaran. Penelitian ini   Untuk mengetahui pengaruh model pembelajaran Creative Problem Solving berbantuan media Swishmax terhadap kemampuan pemecahan masalah untuk memotivasi belajar siswa. Jenis penelitian ini adalah penelitian kuantitattif dengan metode eksperimen. Dimana kelas eksperimen diberikan pre-test sebelum diterapkan media pembelajaran. Berdasarkan hasil penelitian yang telah dilakukan dapat disimpulkan bahwa ada hubungan penggunaan media swishmax untuk meningkatkan prestasi belajar siswa pada mata pelajaran Matematika Nilai koefisien korelasi lebih besar dari r tabel yaitu 1,000 > 0,432 dan signifikasi nilai lebih kecil dari  nilai signifikansi yang telah ditetapkan yaitu 0,00 < 0,05. Jadi disimpulkan bahwa terdapat peningkatan prestasi belajar siswa dengan penggunaan model pembelajaran creative problem solving berbantuan media swishmax pada mata pelajaran matematika di kelas V SD.
Co-Authors Bonie Empy Giri Hanna Mariana Baun, Hanna Mariana Kelin, Selus Paru Soares, Vasio Sarmento