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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat IJCOSIN : Indonesian Journal of Community Service and Innovation
Azzam, Abyan Naufal
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Optimalisasi Kesadaran Merek Resto Oemah Gechok Melalui Perancangan dan Sosialisasi Brand Guideline Purbaya, Muhammad Eka; Hidayat, Chusnul Maulidina; Marsally, Silvia Van; Azzam, Abyan Naufal
Indonesian Journal of Community Service and Innovation (IJCOSIN) Vol 5 No 1 (2025): Januari 2025
Publisher : LPPM IT Telkom Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20895/ijcosin.v5i1.1604

Abstract

Oemah Gechok Restaurant, located 350 meters from Saka Tunggal, is a local culinary business owned by the Village-Owned Enterprise in Cikakak, Wangon, Banyumas, which serves the traditional dish Ayam Gechok. Despite its great potential, Oemah Gechok Restaurant faced issues of low brand awareness and customer engagement, which could hinder its growth and sustainability. This service project focused on efforts to improve Oemah Gechok’s visibility and competitiveness through the design of a strong visual identity and the implementation of digital marketing strategies. The goal of this project was to strengthen the brand image and expand market reach. The methods used included the development of brand guidelines, logo creation, activation of Google Maps and Instagram, as well as training for the business managers. The results of this project showed a significant increase in customer interaction, with Instagram account reach increasing by 300% and content impressions rising by 1,720%. Satisfaction surveys indicated that the training successfully enhanced the knowledge and skills of the managers, positively impacting business management. The impact of this project not only increased brand awareness but also made a tangible contribution to supporting local economic growth through more effective and sustainable marketing strategies.
EMPOWERING MOOI INDIE EFFECT SEBAGAI STRATEGI PENINGKATAN SKALA BISNIS PADA INDUSTRI BATIK SOKARAJA MELALUI DIGITAL MARKETING DAN OPTIMALISASI PRODUKSI Lishobrin, Lina Fatimah; Ramdhani, Ade Yanyan; Negoro, Ajeng Tita; Azzam, Abyan Naufal; Tambunan, Uli Kasih Angelica
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 6 (2024): Vol. 5 No. 6 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i6.39048

Abstract

Pada era digitalisasi yang berkembang pesat, upaya untuk mengembangkan dan memperkuat bisnis artisanal di tingkat lokal menjadi semakin penting. Studi ini bertujuan untuk mengeksplorasi strategi "Empowering Mooi Indie Effect Sebagai Strategi Peningkatan Skala Bisnis Pada Industri Batik Sokaraja Melalui Digital Marketing Dan Optimalisasi Produksi. Dengan menggunakan lima kata kunci terkait, yaitu BATIK, digitalisasi, pemasaran, efisiensi produksi, dan Pavlovian Conditioning, penelitian ini mengintegrasikan teori psikologi pembelajaran dengan prinsip digital marketing dan manajemen operasional. Melalui kegiatan sosialisasi dan pelatihan digital marketing, BATIK Desa Sokaraja Tengah diberikan pemahaman dan keterampilan untuk memanfaatkan teknologi digital dalam memperluas pasar dan meningkatkan visibilitas produk. Sementara itu, implementasi efisiensi produksi melalui digitalisasi bertujuan untuk meningkatkan produktivitas dan kualitas produk, sekaligus mengurangi biaya produksi. Hasil dari penelitian ini diharapkan dapat memberikan wawasan baru tentang potensi dan manfaat strategi "Artisanal Business Scaling" bagi BATIK di daerah pedesaan, serta kontribusi terhadap pemahaman kita tentang integrasi teknologi dalam pengembangan bisnis lokal.
Co-Authors Ade Yanyan Ramdhani Ajeng Tita Negoro Chusnul Maulidina Hidayat Lishobrin, Lina Fatimah Marsally, Silvia Van Muhammad Eka Purbaya Tambunan, Uli Kasih Angelica