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All Journal Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat
Novi Ria Rahmawati
Sekolah Vokasi Universitas, Sebelas Maret, Surakarta, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Education Social Sciences

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Improvement and Development of MSME Go Export on Jogja MSME Nglarisi Partner Dama Dama; Eva Yuniarti Utami; Rohmawan Adi Pratama; Novi Ria Rahmawati; Rosita Mei Damayanti; Diah Pramesti; Wahyu Agung Setyo
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2023): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v6i1.2798

Abstract

This service activity focuses on the Jogja MSME Nglarisi Partner in Yogyakarta. The purpose of implementing a community service program is to create an Export Destination Product Development Program. MSME products have an understanding of international markets. They can take advantage of global e-commerce to increase the quantity and quality of production of Nglarisi MSME products and increase product sales. Mitra Nglarisi Jogja has the potential to develop a broader market, one of which is the international market. The programs created are primary training, including export education training, ecommerce management training, and product management training. The output of the community service program is the development of an understanding to open potential and readiness to enter the international market.
Development of Smart Village Tourism in Kemuning through Digital Marketing and Product Diversification Dama Yuninata; Rohmawan Adi Pratama; Novi Ria Rahmawati; Wahyu Agung P; Eva Yuniarti Utami
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 8 No. 1 (2025): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v8i1.5555

Abstract

The development of Smart Village Tourism in Kemuning focuses on improving digital marketing strategies and diversifying tea products to improve the welfare of local communities and attract more tourists. Sumilir Valley, located in Kemuning Village, Ngargoyoso District, Karanganyar Regency, has considerable ecotourism potential because of its beautiful natural scenery and traditional tea plantations. Despite these assets, the village faces challenges such as limited market reach, inadequate infrastructure, and low digital literacy among the population, which hinders tourism and economic growth. This article describes the background, methods, results, and future plans for the project implemented in Lembah Sumilir, Kemuning Village. Utilizing a mixed-methods approach, data were collected through surveys, focus group discussions (FGDs). Through a series of targeted training modules, we aim to equip local communities with the skills necessary to effectively manage and promote their tea products, thereby driving economic growth and cultural preservation. Future plans include expanding this initiative to other regions and exploring additional growth opportunities in complementary sectors to ensure long-term sustainability and ongoing benefits to society.  
Co-Authors -, Diah Pramesti - Dama Dama Dama Yuninata Eva Yuniarti Utami Eva Yuniarti Utami Rohmawan Adi Pratama Rohmawan Adi Pratama Rosita Mei Damayanti Wahyu Agung P Wahyu Agung Setyo