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All Journal Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Sebelas Maret Business Review West Science Journal Economic and Entrepreneurship
Dama Yuninata
Trade Management Study Program, Universitas Sebelas Maret, Surakarta, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Implementation of Balanced Scorecard in Corporate Strategic Management Eva Yuniarti Utami; Rosita Mei Damayanti; Diah Pramesti; Dama Yuninata; Rohmawan Adi Pratama
West Science Journal Economic and Entrepreneurship Vol. 1 No. 02 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i02.266

Abstract

This study looks into how the Balanced Scorecard (BSC) was implemented in a West Javan manufacturing company and how it affected strategic management and organizational performance. A mixed-methods approach was used, integrating quantitative data obtained from surveys and performance measures with qualitative data from in-depth interviews and document analysis. The qualitative results draw attention to the intricate implementation process, which includes communication tactics, strategic goal-setting, and ongoing modification. Difficulties were noted, including resistance to change and worries about an increase in workload. Positive employee attitudes, greater alignment with company goals, and advancements in financial and operational measures are all indicated by the quantitative outcomes. The study offers insightful information to companies thinking about implementing BSC, highlighting the significance of open communication, staff involvement, and ongoing adaption for success.
Development of Smart Village Tourism in Kemuning through Digital Marketing and Product Diversification Dama Yuninata; Rohmawan Adi Pratama; Novi Ria Rahmawati; Wahyu Agung P; Eva Yuniarti Utami
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 8 No. 1 (2025): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v8i1.5555

Abstract

The development of Smart Village Tourism in Kemuning focuses on improving digital marketing strategies and diversifying tea products to improve the welfare of local communities and attract more tourists. Sumilir Valley, located in Kemuning Village, Ngargoyoso District, Karanganyar Regency, has considerable ecotourism potential because of its beautiful natural scenery and traditional tea plantations. Despite these assets, the village faces challenges such as limited market reach, inadequate infrastructure, and low digital literacy among the population, which hinders tourism and economic growth. This article describes the background, methods, results, and future plans for the project implemented in Lembah Sumilir, Kemuning Village. Utilizing a mixed-methods approach, data were collected through surveys, focus group discussions (FGDs). Through a series of targeted training modules, we aim to equip local communities with the skills necessary to effectively manage and promote their tea products, thereby driving economic growth and cultural preservation. Future plans include expanding this initiative to other regions and exploring additional growth opportunities in complementary sectors to ensure long-term sustainability and ongoing benefits to society.  
The implementation of a balanced scorecard perspective to SMEs performance Rosita Mei Damayanti; Eva Yuniarti Utami; Diah Pramesti; Dama Yuninata; Rohmawan Adi Pratama; Versiandika Yudha Pratama
Sebelas Maret Business Review Vol 8, No 2 (2023): December 2023
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/smbr.v8i2.81155

Abstract

This paper aims to investigate the impact of implementing the balanced scorecard perspective on the performance of micro, small, and medium enterprises (SMEs) in the F&B, fashion, craft, and services sectors in Central Java and Yogyakarta. A total of 170 respondents participated in the online and offline survey, and after removing incomplete data, 164 observations were analysed. The balanced scorecard perspective, consisting of financial, customer, internal process, and organizational learning and growth perspectives, was used as an independent variable, while performance was used as a dependent variable. The research also included digitalization and control variables such as gender, education sector, and size of SMEs. The results suggest that customer satisfaction and loyalty significantly affect SMEs’ performance and profitability. Testing the implementation of the balanced scorecard across various sectors, the research finds that its effects are not significant in sectors such as fashion, craft, services, and others sectors. The research recommends emphasizing the importance of maintaining a positive relationship with customers to increase revenue and profitability. Though financial and learning variables did not have significant effects, SMEs should still consider them as they may lead to customer satisfaction.
Co-Authors -, Diah Pramesti - Eva Yuniarti Utami Novi Ria Rahmawati Rohmawan Adi Pratama Rohmawan Adi Pratama Rosita Mei Damayanti Versiandika Yudha Pratama Wahyu Agung P