Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Manajemen dan Kewirausahaan
Tri Desi Lestari
STIE Amkop Makassar
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The PENGARUH E-WOM DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK HANASUI MAHASISWA IAIN KENDARI lestari daswan; Tri Desi Lestari; Fauzan Fauzan; Markoni Markoni; Hartini Hartini
Jurnal Manajemen dan Kewirausahaan Vol. 16 No. 2 (2024): Jurnal Manajemen dan Kewirausahaan
Publisher : Jurusan Manajemen FEB UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v16i2.2

Abstract

The purpose of this research is to determine (1) The influence of electronic word of mouth (e-WOM) on the decision to purchase Hanasui cosmetic products among IAIN Kendari students, (2) The influence of price on the decision to purchase Hanasui cosmetic products among IAIN Kendari students, (3) The influence of electronic word of mouth (e-WOM) and price on purchasing decisions for Hanasui cosmetic products among IAIN Kendari students. This research uses a purposive sampling technique. The sample in this study was 75 respondents. The data analysis technique uses multiple linear regression analysis. The results of this research show that e-WOM influences the decision to purchase Hanasui cosmetic products among IAIN Kendari students, price influences the decision to purchase Hanasui cosmetic products among IAIN Kendari students, e-WOM and product price influence the decision to purchase Hanasui cosmetic products among IAIN students Kendari.
Co-Authors Fauzan Fauzan Hartini Hartini Lestari Daswan Markoni Markoni