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All Journal Reflection: Islamic Education Journal Pelayanan Unggulan: Jurnal Pengabdian Masyarakat Terapan
Alfina Isnawati
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Social Sciences Other

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Strategi Digital Marketing untuk Pemasaran Produk UMKM Madu Wana Apis Desa Wonotirto Achamad Zaenal Abidin; Alviana Maqsurotullaeli; Rizka Ekawati; Njaib Ubaibur Rohman; Astutining Dyah Wulandari; Adila Pinasti; Ahmad Fikri Reswara Maulana Cholil; Alfi Ningamatuzzulfa; Aldin Waly Raihan; Alfina Isnawati; Ilham Akbar Arifin; Rikza Rifqi Alfiyan; Kuspriyadi Kuspriyadi; Sri Hartiyah
Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan Vol. 2 No. 1 (2025): Februari : Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/unggulan.v2i1.1155

Abstract

In the rapidly evolving digital era, digital marketing strategies are crucial for the sustainability and competitiveness of Micro, Small, and Medium Enterprises (MSMEs). This study focuses on the implementation of digital marketing strategies for promoting MSME honey products from Wana Apis in Wonotirto Village, Temanggung Regency. The research employs a qualitative descriptive method through observation, interviews, and document analysis. The findings indicate that utilizing social media, websites, SEO optimization, email marketing, and collaborations with influencers significantly enhance product visibility and sales. Additionally, mentoring MSME actors in product branding, such as logo design and packaging renewal, strengthens product identity in the digital marketplace. By adopting the right strategies, MSME Wana Apis Honey has the potential to compete in an increasingly competitive market and achieve sustainable business growth.
Strategi Meningkatkan Prestasi Belajar Siswa pada Pembelajaran Pendidikan Agama Islam di SMP Muhammadiyah 1 Wonosobo Alfina Isnawati; Ahmad Zuhdi; Salis Irvan Faudi
Reflection : Islamic Education Journal Vol. 3 No. 2 (2026): Reflection : Islamic Education Journal
Publisher : Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/reflection.v3i2.2147

Abstract

. This study aims to determine the strategie used to improve student learning achievement in Islamic Religious Education at SMP Muhmmadiyah 1 Wonosobo. By focusing on internal an external factos, this study is based on the improtance of the teacher’s role in designing and implementing effective learning strategies so that the teaching and learning process can run optimally and have an impact on improving student learning achievement. This study uses a qualitative approach with a descriptive research type. Data collection teachniques include observation, inerviews, and documentation. The results show that the strategies implemented by teachers include the use of veried learning methods, learning motivaton, utilization of learning media, and instilling religious values in everyday life. These strategies have been proven to be able to increase student interest, motivation, and learning achievement in Islamic Religious Education subject. In a conducive learning process, there are major challenges such as low student interestt in learning and the existence of a dual curricullum. Therefore, supporting factors are needed, namely support from the school and a conductive learning environment. Meanwhile, inhibiting factors include limited learning time differences in student abilities, anda incompatibility of parenting patterns between the school and parents. Thus, the application of appropriate lerning strategies has a significant impact on improving student learning achievement.
Co-Authors Achamad Zaenal Abidin Adila Pinasti Ahmad Fikri Reswara Maulana Cholil Ahmad Zuhdi Aldin Waly Raihan Alfi Ningamatuzzulfa Alviana Maqsurotullaeli Astutining Dyah Wulandari Hartiyah, Sri Ilham Akbar Arifin Kuspriyadi Kuspriyadi Njaib Ubaibur Rohman Rikza Rifqi Alfiyan Rizka Ekawati Salis Irvan Faudi