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All Journal Pelayanan Unggulan: Jurnal Pengabdian Masyarakat Terapan Jurnal Ilmiah Manajemen Dan Kewirausahaan
Dadin Tajudin
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education

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Strategi Pemasaran Kreatif Untuk UMKM Masyarakat di Lingkungan RW017, RW018, dan RW008 Perumahan Benda Baru Pamulang,Tangerang Selatan, Banten Muhammad Adam; Dadin Tajudin; Dwi Setiawati; Marichicha Puicha L.Sinaturi; Daniel David Camberra Simanungkalit
Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan Vol. 2 No. 1 (2025): Februari : Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/unggulan.v2i1.1163

Abstract

Micro,Small,and Medium Enterprises (MSMEs) play a crucial role in Indonesia's economy, contributing more than 60% to the Gross Domestic Product (GDP) and absorbing nearly 97% of the workforce in the non-agricultural sector. However, MSMEs still face challenges in marketing and business management, particularly in leveraging digital technology. The Community Service Program (PKM) in Benda Baru Residential Area,South Tangerang,aims to enhance the knowledge and skills of MSME actors in designing and implementing creative, digital-based marketing strategies. This program includes training on SWOT analysis, digital marketing, and community-based marketing. The results of the program show an increase in the implementation of creative marketing strategies, such as the use of social media and digital platforms, as well as collaboration among business actors. This program is expected to have a positive impact on local economic development and streng then the digital business foundation in the region.
Masa Depan Manajemen Keuangan Digital Marichicha Puicha L Sianturi; Aji Rahmansyah; Dadin Tajudin; Agus Salahudi; Reza Muhammad; Salsabila Esa Utami; Masno Marjohan
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 2 (2025): Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i2.4740

Abstract

In the last two decades, the world has witnessed a digital transformation that is still taking place in various areas of life, and the financial sector is one of the most significantly affected. Financial management as a discipline and professional practice basically aims to manage financial resources effectively and efficiently to achieve organizational goals. Data security and privacy are crucial issues, especially with the increasing cyber attacks on the financial system. The method used in this research activity uses a qualitative approach method where this approach explores and understands the meaning of some individuals or groups of people who come from social problems. The scope of digital financial management is the entire financial management activity that involves the use of information technology as the main tool in the planning, budgeting, reporting, auditing, and financial decision-making processes. The main goal of financial management, including in the digital context, remains consistency, namely financial performance for organizational value. In commercial companies, this means maximizing shareholder wealth or company value in a sustainable manner. The future of digital financial management in Indonesia promises an increasingly profound transformation in the way individuals, businesses, and governments manage finances. Digitalization has been shown to increase process efficiency, expand access to services, and create innovative opportunities in the financial sector. Overall, the future of digital financial management in Indonesia is more sophisticated as new technologies will continue to be adopted – AI.
Co-Authors Agus Salahudi Aji Rahmansyah Daniel David Camberra Simanungkalit Dwi Setiawati Marichicha Puicha L Sianturi Marichicha Puicha L.Sinaturi Masno Marjohan Muhammad Adam Reza Muhammad Salsabila Esa Utami