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All Journal ProTVF PRofesi Humas
Hasan, Yassar
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Religion Arts Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Deconstructing the concept of masculinity in Indonesian public service advertisements Hasan, Yassar; Nugroho, Catur; Wulan, Roro Retno
PRofesi Humas Vol 9, No 2 (2025): February 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v9i2.53572

Abstract

Background: The reason for this research is the rise of hate speech attributed to the rigid concept of traditional masculinity, which leads to toxic masculinity. In addition, there are limited Public Service Advertisements in Indonesia that discuss biased concepts of masculinity. Therefore, public service advertisements on sexual harassment and masculinity produced by Indonesian government agencies, the Indonesian Ministry of Education and Culture, such as “#GerakBersama – Ini Gak Lucu” are interesting to analyze further. Purpose: This study examined how masculinity is represented and the message conveyed in the public service advertisement “#GerakBersama – Ini Gak Lucu”. Methods: To see the representation of masculinity and the message, the public service advertisement was divided into several scenes analyzed using Roland Barthes’ semiotics based on primary and secondary meanings. Results: The study found that the public service advertisement “#GerakBersama - Ini Gak Lucu” is intended to introduce a new concept of masculinity, that a man can still embody masculinity even when performing a beautiful and gentle dance. Conclusion: In this public advertisement, masculinity is also portrayed as men who dare to speak up, demonstrate loyalty, and support one another. Implications: Further research is required to assess the advertisement’s effectiveness in reshaping the social perception of masculinity in Indonesian, specifically whether they hold the traditional perception of masculinity or embrace this new perspective.
Women on the screen: A comparison of gender representation in Indonesian cinema Hasan, Yassar; Wulan, Roro Retno; Nurhayati, Iis Kurnia; Sintowoko, Dyah Ayu Wiwid
ProTVF Vol 9, No 1 (2025): March 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/ptvf.v9i1.58206

Abstract

Background: The emergence of Indonesian female directors is expected to be able to represent female characters in films based on the perspective of women themselves. However, in one film directed by a female director, a scene was found showing the female lead wearing revealing clothing that is identical to the concept of the male gaze. Purpose: This study aims to see whether the director's gender influences the depiction of female characters in the films they direct. Methods: Therefore, an analysis was conducted on four films directed by two male directors and two female directors to see how the representation of female characters in films is based on the director's gender using Sara Mills' critical discourse analysis. Results: Several contrasting differences were found between male and female directors in depicting female characters in films, especially in the four films analyzed, namely 27 Steps of May, Imperfect (by male directors), and Marlina si Pembunuh dalam Empat Babak, Yuni (by female directors), which can be seen in the aspects of characterization, location setting, explanations regarding the fate of predators, and a number of issues touched upon. Conclusion: Based on the comparative results, it was found that the director's gender influences the representation of women in films. Implications: Indonesian filmmakers, especially women, are expected to utilize the mass media of film to correct various stigmas and problems that tend to marginalize women in order to create a social and work environment that is free from gender-based discrimination.
Co-Authors Catur Nugroho Dyah Ayu Wiwid Sintowoko Iis Kurnia Nurhayati Roro Retno Wulan