Article Per Year (5 Year)
p-Index From 2020 - 2025
0.562
P-Index
This Author published in this journals
All Journal International Journal of Economics (IJEC)
Wahyuni, Ratna Dwi
Unknown Affiliation
Economics, Econometrics & Finance

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Peninfluence Word of Mouth, Brand Image, and Physical Evidence Consumer Satisfaction and Purchase Decision of Madura Tuna Fish Petis in Pamekasan Wahyuni, Ratna Dwi; Munajah, Siti; Fianto, Achmad Yanu Alif
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.1234

Abstract

This research aims to analyze the influence of Word of Mouth (WOM), Brand Image, and Physical Evidence on Consumer Satisfaction and Purchase Decisions for typical Madurese tuna fish paste products in Pamekasan. The research method used is a quantitative approach through surveys with multiple linear regression analysis. The research results show that WOM, Brand Image, and Physical Evidence significantly influence consumer satisfaction. Positive WOM has a strong influence in increasing consumer trust and expectations, while a Brand Image that highlights local culture increases the emotional value of the product. Meanwhile, physical evidence such as attractive and hygienic packaging plays an important role in forming perceptions of quality. Consumer satisfaction functions as a mediator that strengthens the relationship between independent variables and purchasing decisions. Satisfied consumers tend to make repeat purchases and provide positive recommendations to others. The implications of this research underscore the importance of marketing strategies that focus on managing WOM, strengthening brand image, and improving the quality of physical product elements to support loyalty and market growth.
The Influence of New E-PLKK Service Quality, Trust, Consumer Attitude on Customer Satisfaction through Customer Experience and Customer Engagement at the Gresik Branch of BPJS Ketenagakerjaan Wahyuni, Ratna Dwi; Cempena, Ida Bagus; Budiarti, Endah
International Journal of Economics (IJEC) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i2.1394

Abstract

This study investigates the relationships between several key variables. The central questions are: 1) Does the New E-PLKK Service (X₁) impact Customer Satisfaction (Y)? 2) Does it affect Customer Experience (Z)? 3) How does Trust (X₂) influence Customer Satisfaction (Y)? 4) What is its effect on Customer Experience (Z)? 5) Does Customer Behavior (X₃) affect Customer Satisfaction (Y)? 6) How does it influence Customer Experience (Z)? 7) Is there a relationship between Customer Experience (Z) and Customer Satisfaction (Y)? 8) Can Customer Engagement (M) moderate the relationship between Customer Experience (Z) and Customer Satisfaction (Y)? Employing a quantitative approach, this explanatory study systematically addresses these questions. It begins with defining the research background, problem formulation, objectives, limitations, and potential benefits. The methodology includes a literature review, population determination, sample selection, and instrument development. The study surveyed 70 PICs from PLKK across Gresik Regency, utilizing both primary and secondary data sources. Data collection was carried out through questionnaires, and the analysis employed Structural Equation Modeling (SEM). Descriptive analysis summarized the data, while Partial Least Square (PLS) techniques examined latent variables and their interrelations. The findings reveal that the New E-PLKK Service Quality significantly influences Customer Satisfaction but not Customer Experience. Trust positively affects both Customer Satisfaction and Customer Experience. Additionally, Customer Behavior impacts both Satisfaction and Experience, while Customer Experience is shown to influence Satisfaction. However, Customer Engagement does not moderate the effect of Customer Experience on Satisfaction.
Peninfluence Word of Mouth, Brand Image, and Physical Evidence Consumer Satisfaction and Purchase Decision of Madura Tuna Fish Petis in Pamekasan Wahyuni, Ratna Dwi; Munajah, Siti; Fianto, Achmad Yanu Alif
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.1234

Abstract

This research aims to analyze the influence of Word of Mouth (WOM), Brand Image, and Physical Evidence on Consumer Satisfaction and Purchase Decisions for typical Madurese tuna fish paste products in Pamekasan. The research method used is a quantitative approach through surveys with multiple linear regression analysis. The research results show that WOM, Brand Image, and Physical Evidence significantly influence consumer satisfaction. Positive WOM has a strong influence in increasing consumer trust and expectations, while a Brand Image that highlights local culture increases the emotional value of the product. Meanwhile, physical evidence such as attractive and hygienic packaging plays an important role in forming perceptions of quality. Consumer satisfaction functions as a mediator that strengthens the relationship between independent variables and purchasing decisions. Satisfied consumers tend to make repeat purchases and provide positive recommendations to others. The implications of this research underscore the importance of marketing strategies that focus on managing WOM, strengthening brand image, and improving the quality of physical product elements to support loyalty and market growth.
Co-Authors Achmad Yanu Aliffianto Endah Budiarti Ida Bagus Cempena, Ida Bagus Munajah, Siti