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All Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Golden Ratio of Social Science and Education Jurnal Sosiologi Dialektika Sosial Sewagati: Jurnal Pengabdian Masyarakat Indonesia Jurnal Ilmiah Manajemen Dan Kewirausahaan
Rauzi Ramazalena
Universitas Malikussaleh
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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Kritik Informasi di Era Digital : Pengabdian Masyarakat dalam Edukasi Anti-Hoaks bagi Pemuda Gampong Lamblang Manyang Depita Kardiati; Abdul Hafiz; Rauzi Ramazalena; Syarifah Chairunnisak; Reza Fahlevi; Muslem Muslem
SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia Vol. 4 No. 2 (2025): Juni : SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/sewagati.v4i2.2556

Abstract

: The rapid development of information technology in the digital era has brought new challenges, particularly the widespread circulation of hoaxes among the public—especially among the younger generation who are active on social media but often lack adequate digital literacy skills. This community service initiative aims to strengthen the critical capacity of the youth in Gampong Lamblang Manyang through a participatory, educational approach. The method used is Participatory Action Research (PAR), involving youth in the planning, implementation, and evaluation stages of the program. The results show an increased understanding among participants regarding the characteristics of hoaxes and how to verify information. Behavioral changes were also observed in participants’ more thoughtful and responsible use of social media. They also demonstrated greater participation in critical discussions within the village and took the initiative to continue educational efforts independently through youth groups. This activity successfully fostered critical awareness, strengthened the role of youth as agents of information literacy, and encouraged collective concern for the importance of information filtering in the digital age.
SOCIAL ASSISTANCE POLICY IN INDONESIA: CORRUPTION, POLITICIZATION, AND GOVERNANCE CHALLENGES M. Umar, Mujiburrahman; Hamidi, Muslem; Jagdish S Joshi; Fauzan Putraga Al Bahri; Rauzi Ramazalena
Jurnal Sosiologi Dialektika Sosial Vol. 11 No. 2 (2025): September
Publisher : Program Studi Sosiologi Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jsds.v11i2.24299

Abstract

Corruption in social assistance programs in Indonesia represents a critical failure of public policy with far-reaching impacts on societal welfare. This study aims to analyse the relationship between social assistance policies, corrupt practices, and politicization by political actors, while also assessing their implications for governance. Employing a qualitative narrative approach and literature review combined with public policy analysis, the research seeks to understand how social assistance programs function both as instruments of welfare and as political tools. The findings reveal that weak leadership commitment and low institutional integrity have frequently led to the misuse of social assistance as a political instrument ahead of elections, while simultaneously opening space for systematic corruption. A comparative study with China and Rwanda demonstrates that the success of anti-corruption efforts is largely determined by the political will of leaders and the strengthening of governance systems. Therefore, reforming Indonesia’s social assistance policies should be directed toward three key aspects: strengthening anti-corruption regulations, digitizing transparent distribution systems, and ensuring political leadership commitment to uphold integrity. This article underscores that social assistance policies are not merely about welfare distribution, but are also deeply tied to the sustainability of democracy and the legitimacy of governance.
Brand awareness dan Celebrity Endorser sebagai Penentu Keputusan Konsumen: Studi pada Produk Wardah di Toko Jakarta Geudong, Aceh Utara Rauzi Ramazalena
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 2 (2025): Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i2.4719

Abstract

This study aims to analyze the influence of brand awareness and celebrity endorser on the purchasing decisions of Wardah products at Toko Jakarta Geudong, North Aceh. The research employed a quantitative approach, involving 96 respondents and using SPSS 25.0 for data analysis. The results indicate that brand awareness has a partial effect on purchasing decisions (t-value = 2.825 > t-table = 1.661; sig = 0.002), as does the celebrity endorser variable (t-value = 3.417 > t-table; sig = 0.000). Simultaneously, both variables have a significant effect on purchasing decisions (F-value = 31.321 > F-table = 3.09; sig = 0.000). The coefficient of determination (R²) is 0.410, indicating that 41% of the variation in purchasing decisions is explained by the two independent variables, while the remaining 59% is influenced by other factors outside this study.
UNDERSTANDING OF CONSUMER DEMAND AND THE ABILITY TO COMPETE IN THE CARIBBEAN (LATIN AMERICA). Rauzi Ramazalena; Frengki Putra Ramansyah; Muhammad Multazam; Rico Nur Ilham; Irada Sinta
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 4 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i4.2461

Abstract

The Latin American region is a region that has Abundant natural resources Owned natural resources can strengthen the potential Economy, especially in terms of increasing cooperation with Indonesia which can be pursued through incentive and well-planned economic diplomacy.
IPHONE USERS' PERCEPTION OF BRAND IMAGE, INNOVATION, AND PRODUCT QUALITY IN BUILDING LOYALTY AMONG MALIKUSSALEH UNIVERSITY STUDENTS Rauzi Ramazalena; Depita Kardiati
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 5 No. 4 (2025)
Publisher : CV. RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v5i4.3549

Abstract

Smartphones have evolved beyond communication tools to become symbols of personal expression and social status, with the iPhone being a prime example. This study aims to explore how iPhone users perceive brand image, innovation, and product quality, and how these elements shape their loyalty toward the brand. Data were collected through in-depth semi-structured interviews and analyzed using thematic analysis. The findings reveal that the iPhone's brand image is perceived as a symbol of prestige and self-identity, innovation is seen as a key differentiating factor, and product quality is highly rated in terms of durability and security. These three aspects synergistically reinforce user loyalty to the iPhone brand. The results emphasize the importance of consumer experience-based marketing strategies and provide practical implications for companies to maintain a strong brand image, relevant innovation, and high product quality to sustain customer loyalty, particularly among young users who act as digital trendsetters.
LEVERAGING DIGITAL OPPORTUNITY IN THE CULINARY SECTOR: A CASE STUDY OF SEBLAK PRASMANAN'S COMPETITIVE STRATEGY THROUGH SWOT-TOWS ANALYSIS IN LHOKSEUMAWE, ACEH. Miftahul Jannah; Nur Afni; Rauzi Ramazalena; Nova Rianti S
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 2 (2026): April
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.21152886

Abstract

This study aims to analyze the competitiveness of Seblak Prasmanan, a micro culinary enterprise in Lhokseumawe Aceh, using the SWOT and TOWS Matrix approaches. The SWOT analysis identifies key strengths, including the unique buffet-style concept, consistent product quality, and a loyal local customer base. However, notable weaknesses are limited digital marketing capacity, the absence of professional financial management, and high dependence on the local market. Externally, opportunities arise from the rapid growth of digital platforms, government support for MSME digitalization, and the enduring appeal of traditional culinary culture. Conversely, threats include intense competition, shifting consumer preferences, and economic fluctuations affecting input costs and profit margins. The TOWS Matrix develops four strategic alternatives. The SO strategies recommend leveraging product uniqueness to expand into digital markets through collaboration with food delivery platforms and targeted social media campaigns. The WO strategies highlight internal capacity building through digital training and government assistance. The ST strategies focus on product differentiation and loyalty programs to mitigate competition. Meanwhile, the WT strategies adopt a defensive approach emphasizing operational efficiency and gradual adoption of digital tools. This study underscores the importance of balancing the preservation of local culinary authenticity with the adoption of digital strategies to enhance competitiveness. The findings contribute to the literature on MSME strategic management by providing empirical evidence on the application of the SWOT–TOWS framework in the context of traditional food businesses in emerging markets.
AI-Based Algorithms on Digital Platforms and Generation Z Purchasing Decisions: A Qualitative Study in Aceh Rauzi Ramazalena; M. Muslem; N. Nazaruddin; Ahmad Yani; S. Syamsuddin
Golden Ratio of Social Science and Education Vol. 6 No. 2 (2026): June - November
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grsse.v6i2.2314

Abstract

This study aims to explore the role of Artificial Intelligence (AI)-based algorithms on digital platforms in shaping the preferences and purchasing decisions of Generation Z in Aceh. The development of AI technology has changed the way consumers interact with information through content personalization systems tailored to user behavior. This study uses a qualitative approach with a phenomenological method through in-depth interviews with Generation Z who actively use social media. The results show that AI algorithms play a significant role in curating the displayed content, thus creating repeated exposure that can shape consumer preferences. These preferences then influence the purchasing decision-making process, which in many cases occurs spontaneously without in-depth information searches. Furthermore, digital platforms and user experience also strengthen the influence of algorithms in shaping consumer behavior. This study contributes to understanding the role of algorithms as actors in consumer behavior in the digital era and provides practical implications for business actors in optimizing AI-based marketing strategies.
Co-Authors Ahmad Yani Depita Kardiati Fauzan Putraga al bahri Frengki Putra Ramansyah Hafiz, Abdul Hamidi, Muslem Irada Sinta Jagdish S Joshi M. Muslem Miftahul Jannah Muhammad Multazam Mujiburrahman -, Mujiburrahman Muslem Muslem N. Nazaruddin Nova Rianti S Nur Afni Reza Fahlevi Rico Nur Ilham S. Syamsuddin Syarifah Chairunnisak