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All Journal HUMANUS : Jurnal Sosiohumaniora Nusantara
Hidayah, Hanifah Ulfa Tri
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Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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Optimalisasi Peran Humas Pemerintah Dalam Meningkatkan Branding Pariwisata Bandung Tsaqif, Gattan Qilabi; Hidayah, Hanifah Ulfa Tri; Al Firza, Chalifa Al Firza; Putri Ananda; Zebua, Winda Dwi Astuti
HUMANUS : Jurnal Sosiohumaniora Nusantara Vol. 2 No. 2 (2025): HUMANUS (Jurnal Sosiohumaniora Nusantara)
Publisher : Yayasan Pengembangan Dan Pemberdayaan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62180/7zvw0b60

Abstract

Tourism is a vital sector in the economic development of Bandung City. With its status as a member of the UNESCO Creative Cities Network (UCCN) in the design category, Bandung has great potential to become a leading tourist destination. This study aims to analyze the role of Government Public Relations in optimizing tourism branding through the “Stunning Bandung” program. This program is designed to increase the attractiveness of the city by utilizing creative campaigns, digital innovation, and cross-sector collaboration. Government Public Relations plays a role as a driving force in tourism promotion, building two-way communication with the public, and creating a positive narrative to improve the city’s image.  The research method uses a literature review from various relevant sources, including scientific journals and government reports. The results of the analysis show that optimizing the role of Government Public Relations through the “Stunning Bandung” program is able to increase public awareness of local tourism potential and strengthen Bandung’s image as a creative destination. However, there are still several challenges, such as budget constraints and less than optimal cross-sector coordination. Therefore, a more integrated and collaborative communication strategy is needed to support the success of Bandung City’s tourism branding in a sustainable manner.  Keywords: Bandung City, Government Public Relations, Tourism Branding, Stunning Bandung.  
Analisis Manajemen Reputasi pada Brand Skincare "The Originote" Tsaqif, Gattan Qilabi; Hidayah, Hanifah Ulfa Tri; Putri Ananda; Sumarni, Lilik
HUMANUS : Jurnal Sosiohumaniora Nusantara Vol. 2 No. 2 (2025): HUMANUS (Jurnal Sosiohumaniora Nusantara)
Publisher : Yayasan Pengembangan Dan Pemberdayaan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62180/men86f56

Abstract

Penelitian ini menganalisis manajemen krisis reputasi pada brand skincare "The Originote" yang menghadapi isu overclaim kandungan produk pada Gluta Bright B3 Serum dan Retinol B3 Serum. Isu tersebut menjadi viral di media sosial setelah ditemukan bahwa kandungan niacinamide tidak sesuai dengan klaim awal, yang menimbulkan krisis kepercayaan konsumen. Dengan menggunakan pendekatan literature review, penelitian ini menggali strategi komunikasi krisis yang digunakan untuk memitigasi dampak negatif terhadap reputasi brand. Hasil penelitian menunjukkan bahwa langkah respons cepat, transparansi, dan penggunaan strategi komunikasi yang terarah dapat memulihkan kepercayaan konsumen secara signifikan. Selain itu, analisis sentimen menunjukkan mayoritas tanggapan publik tetap positif, menyoroti pentingnya pengelolaan umpan balik konsumen di platform digital. Studi ini menegaskan pentingnya manajemen krisis yang efektif untuk menjaga keberlanjutan bisnis di industri skincare yang sangat kompetitif.  Kata Kunci: Manajemen Krisis, Skincare, Reputasi, The Originote.
Co-Authors Al Firza, Chalifa Al Firza Lilik Sumarni Putri Ananda Tsaqif, Gattan Qilabi zebua, winda dwi astuti