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All Journal de-lite Jurnal Dehasen Untuk Negeri Journal of Management, Economic, and Accounting JUAN: Jurnal Pengabdian Nusantara
Putri, Annisa Rahma
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Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Other

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Edukasi Dan Pelatihan Pencatatan Keuangan Rumah Tangga Untuk Ibu- Ibu Kelurahan Rawa Makmur Permai Rahman, Abdul; Putri, Annisa Rahma; Fadila, Mawar; Sakira, Hanni
Jurnal Dehasen Untuk Negeri Vol 4 No 1 (2025): Januari
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v4i1.7866

Abstract

The purpose of this Community Service Activity is to provide education and training to PKK Rawa Makmur Permai Village women, regarding household financial records, with the hope that household finances can be organized and good. This training is also intended to provide financial management knowledge, so that household finances are always sufficient and can have savings or investments for future needs and create prosperity for the family. The service method implemented is in the form of counseling or training on family financial management briefly and clearly, using the household financial management module. The participants in this activity were 26 participants, namely PKK women in Rawa Makmur Pernai Village. The activity is filled with the provision of material, followed by a question and answer session between the presenters and participants and exercises/practices. From the research conducted, it shows that 89% of participants are satisfied and able to understand the material, which means that the PKM activity can be declared successful.
Digital Platform (Instagram & Tiktok) In Business Development For Msme Customers In Bengkulu City Case Study: Lupinut ( Bengkulu Msme) Putri, Widia Dwi Okta; Soleh , Ahmad; Putri, Annisa Rahma
Journal of Management, Economic, and Accounting Vol. 4 No. 1 (2025): Januari- Juni
Publisher : Universitas Dehasen Bengkulu

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Abstract

This research aims to analyze the role of digital platforms, particularly Instagram and TikTok, in supporting the development of micro, small, and medium enterprises (MSMEs) in Bengkulu City. The case study is Lupinut, a local MSME engaged in the production and marketing of products made from Bengkulu specialty nuts. The focus of the research is to understand how the use of both platforms can improve marketing strategies, brand awareness, and product sales growth. This research uses a qualitative-descriptive method with data collection techniques in the form of in- depth interviews, direct observation, and analysis of Lupinut's social media content. Instagram and TikTok were chosen for their interactive features, such as short videos, product photos, and live features, which support creative and engaging product promotion. The data shows that through consistent digital campaigns, Lupinut was able to reach a wider market, increase customer interaction, and build a strong brand image. Within a six-month period, this digital marketing strategy increased sales by 25% and attracted customers from various regions outside Bengkulu City.
Branding Grup Musik "Gabber Modus Operandi” sebagai Representasi Musik Eksperimental Techno Indonesia Putri, Annisa Rahma
de-lite: Journal of Visual Communication Design Study & Practice Vol. 4 No. 2 (2024): December 2024
Publisher : Visual Communication Design Department of Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37312/de-lite.v4i2.8467

Abstract

Brand telah menjadi aset penting bagi perusahaan maupun organisasi, tak terkecuali musisi. Musisi harus memiliki branding yang kuat agar bisa menciptakan identitas yang baik dan impresi audiens. Karena banyaknya genre musik yang ada, penting bagi pegiat musik untuk menciptakan branding. Salah satu grup musik yang memiliki branding unik adalah Gabber Modus Operand, sebuah grup techno beranggotakan Ican Harem dan DJ Kasimyn. Duo ini bereksperimen menggabungkan elemen-elemen musik tradisional sampai nama mereka dikenal di luar negeri. Selain itu, mereka memiliki cara unik dalam mengekspresikan musik mereka lewat sosial media, seperti contohnya mengunggah video kelakuan warga Indonesia sembari diputar lagu mereka. Gabber Modus Operandi tidak serta merta menyisipkan tradisi dalam musik mereka, tapi mereka menerjemahkan keseharian vernakular warga Indonesia yang konteksnya hanya dimengerti orang Indonesia saja, sehingga hal tersebut bisa mereka gunakan sebagai inspirasi dalam bermusik.
SPIRIT OF ENTERPRENEURSHIP: WUJUDKAN IDE, CIPTAKAN PELUANG PADA SISWA SMKN 3 KABUPATEN SELUMA Herlina, Yeni; Hanila, Siti; Effendi, Bahman; Putri, Annisa Rahma; Candriani, Afri; Mulyadi, Singgi
JUAN: Jurnal Pengabdian Nusantara Vol. 2 No. 3 (2025): Juli 2025
Publisher : CV Sentra Nusa Connection

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63545/juan.v2.i3.158

Abstract

Pengabdian kepada masyarakat ini bertujuan untuk menumbuhkan semangat kewirausahaan pada siswa SMK Negeri 3 Seluma melalui kegiatan pelatihan dan pembinaan. Kegiatan difokuskan pada pengembangan ide kreatif dan kemampuan menciptakan peluang usaha sejak dini, sesuai dengan semangat Kurikulum Merdeka yang mendorong kemandirian dan inovasi peserta didik. Metode yang digunakan meliputi penyuluhan interaktif, diskusi dan simulasi penyusunan rencana bisnis sederhana. Siswa diajak untuk mengenali potensi diri, memahami konsep ide dan peluang usaha, serta mempresentasikan gagasan bisnis mereka di hadapan fasilitator dan teman sebaya. Hasil dari kegiatan menunjukkan adanya peningkatan motivasi, kreativitas, dan keberanian siswa dalam berpikir wirausaha. Beberapa peserta berhasil merumuskan ide usaha yang relevan dengan kebutuhan lokal, Selain itu, kegiatan ini juga mendorong partisipasi aktif guru dan sekolah dalam menciptakan pembelajaran berbasis proyek kewirausahaan. Secara keseluruhan, kegiatan ini memperkuat peran dosen sebagai agen pemberdayaan masyarakat, sekaligus memberikan kontribusi nyata dalam menyiapkan generasi muda yang mandiri, kreatif, dan siap menghadapi tantangan dunia kerja dan bisnis.
Co-Authors Abdul Rahman Ahmad Soleh Candriani, Afri Effendi, Bahman Fadila, Mawar Hanila, Siti Herlina, Yeni Mulyadi, Singgi Putri, Widia Dwi Okta Sakira, Hanni