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All Journal Jurnal Ilmiah Dikdaya INDONESIA: Jurnal Pembelajaran Bahasa dan Sastra Indonesia
Akhyarudin, Akhyarudin
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Education Languange, Linguistic, Communication & Media

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MENDESAIN KATA-KATA KREATIF BERNILAI JUAL BERMUATAN KEARIFAN BUDAYA JAMBI SEBAGAI BAHAN AJAR PENGEMBANGAN INDUSTRI KREATIF BERBASIS BAHASA Harahap, Eddy Pahar; D, Yusra; Akhyarudin, Akhyarudin
INDONESIA: Jurnal Pembelajaran Bahasa dan Sastra Indonesia Volume 4 Number 3 October 2023
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59562/indonesia.v4i3.45220

Abstract

This study aims to describe the development of students' ability to design creative words with cultural wisdom. The source of research data is the ability to string creative words together and design a setting for words with Jambi cultural wisdom. Data analysis techniques were collected with creative, unique, interesting, and valuable words. The analysis of ability data was carried out individually and then analyzed based on the average percentage value of making a series of creative words and designing a word background of Jambi cultural wisdom. The results of the study can be stated as follows: the ability of each student and group to assemble words and design the background of Jambi cultural wisdom is at the level of 'good' ability, and the ability of sales strategies and sales targets is generally 'very good'. Thus, it is suggested, this learning can be a reference for students interested in language-based creative industries.
Penerapan Norma-Norma Sosiokultural Dalam Berbahasa Pada Penutur Bahasa Simalungun Perantauan Dikota Jambi Purba, Arnold Harun; Purba, Andiopenta; Akhyarudin, Akhyarudin
Jurnal Ilmiah Dikdaya Vol 16, No 1 (2026): April
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/dikdaya.v16i1.895

Abstract

This qualitative research aims to identify and examine the sociocultural norms in interaction and interpretation, as well as to analyze the transformation of communication culture among Simalungun language speakers in Jambi City. Data were collected using participatory observation and in-depth interviews with the Simalungun community residing in the research location. The data analysis technique employed was speech situation data analysis, focusing on the context supporting the utterances in a conversation. The data analysis process involved three interactive stages: data reduction, data presentation, and conclusion drawing, performed throughout the research period. The findings reveal that the sociocultural norms among Simalungun speakers in Jambi City are divided into three main categories. First, Sociocultural Norms of Interaction, which include five sub-norms: (1) granting turn-taking opportunities to the interlocutor, (2) demonstrating a sympathetic attitude towards the interlocutor's speech, (3) avoiding interruption of the interlocutor, (4) apologizing for not meeting the interlocutor's expectations, and (5) expressing gratitude for attention and service. Second, Sociocultural Norms of Interpretation, encompassing three aspects: (1) attitude and body gestures (posture, hands, facial expressions, and eye contact), (2) inquiring about personal status (occupation, marital status, age, and social status), and (3) maintaining appropriate physical distance between the speaker and the interlocutor. Third, the study identified Sociocultural Norms in the Transformation of Communication Culture. These findings contribute to understanding the linguistic dynamics of migrant ethnic groups within a different cultural environment.
Co-Authors Andiopenta Purba Eddy Pahar Harahap Purba, Arnold Harun Yusra D