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Profit Optimisation On Risol Products By Using Simplex Method Palahudin, Palahudin; Dewi, Adinda Maha; Rohayati, Resti; Putri, Salsa Septia; Syehan, Muhammad; Herdiana, Ogin
Jurnal Fokus Manajemen Vol 5 No 1 (2025): February
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v5i1.7783

Abstract

In an era of increasingly fierce business competition, the food industry faces the challenge of meeting consumer demand while managing resources efficiently to maximize profits. This research focuses on optimizing the profitability of risol products, snacks made from flour dough with various fillings, using the simplex method. The research method used is a quantitative approach with descriptive analysis. Data was collected from the Risol XYZ Plant through observations, interviews, and questionnaires. Data analysis is carried out by compiling a mathematical model that describes the function of the goal to maximize the existing advantages and constraints. The results of the analysis show that by using the simplex method, factories can improve production efficiency and profitability. From the calculations carried out, the objective function Z = 75,000X₁ + 50,000X₂, with the constraints of wheat raw materials, breadcrumbs, chicken meat, carrots, potatoes, and production capacity. Strategic recommendations are provided to improve efficiency and integrate sustainability practices in the production process. This research is expected to make a significant contribution to the development of production management and optimization science, as well as practical benefits for the food industry, especially in the production of risol.
Tingkat Kepuasan Pelanggan Berbasis Store Atmosphere Pada Café Nako Hermawan, Naufal Ardhani; Akbar, Muhamad Rizki; Dewi, Adinda Maha; Sandrina, Alya; Zakkiyah, Alfia Naura Rozwa; Supriyadi, Dedi
Karimah Tauhid Vol. 4 No. 8 (2025): Karimah Tauhid
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/karimahtauhid.v4i8.19881

Abstract

Penelitian ini bertujuan untuk menganalisis tingkatan kepuasan pelanggan pada Store Atmosphere di Café Nako menggunakan metode Customer Satisfaction Index (CSI) dan Importance Performance Analysis (IPA). Store Atmosphere menjadi salah satu elemen krusial yang berperan dalam membentuk kepuasan dan loyalitas pelanggan di sektor kuliner. Penelitian ini menggunakan metode kuantitatif melalui penyebaran kuesioner kepada 100 pelanggan Café Nako. Analisis data dilakukan dengan pendekatan CSI untuk mengukur tingkat kepuasan secara menyeluruh, serta IPA untuk mengidentifikasi atribut yang perlu dipertahankan atau ditingkatkan. Hasil menunjukkan bahwa pelanggan berada pada kategori puas, dengan skor CSI sebesar 82,32%. Berdasarkan analisis IPA, atribut-atribut seperti kebersihan café, kenyamanan tempat duduk, dan pencahayaan masuk dalam kuadran prioritas utama. Sementara itu, atribut seperti dekorasi interior dan desain eksterior berada pada posisi berlebihan (excessive), sehingga tidak perlu menjadi fokus utama perbaikan. Temuan ini dapat menjadi bahan evaluasi dan strategi manajemen Café Nako dalam meningkatkan kualitas suasana toko demi menciptakan pengalaman pelanggan yang lebih optimal.