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All Journal Mandalika Journal of Business and Management Studies Ecopreneur : Jurnal Ekonomi dan Bisnis Islam
Yasoa, Mohd Rushdan
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Strategic Management for The Success of Legislative Candidates in the 2024 Election Campaign Period Prabowo, Muhammad Aras; Munthazah, Shabrina; Zuhdi, Mohammad; Ulfah, Fitriah; Hidayadi, Taufik; Yasoa, Mohd Rushdan; Desiana, Fitria Auldry
Mandalika Journal of Business and Management Studies Vol 3 No 1 (2025): Mandalika Journal of Business and Management Studies
Publisher : Mandalika Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/mjbms.v3i1.178

Abstract

This study aims to analyse the management and winning strategies used by legislative candidates during the general election campaign. Elections include a democratic process, in which legislative candidates compete to get votes from the public. Success in winning an election is highly dependent on effective campaign management and strategy. Using a case study approach, this research compares two legislative candidates with different backgrounds in terms of political parties, electoral districts, and personal characteristics. The results showed differences in the management and winning strategies used by the two candidates. Factors such as financial resources, a solid campaign team, the establishment of a support network, and the utilisation of social and conventional media were key elements that influenced the effectiveness of the campaign. This research provides insights into best practices in the management and winning strategies of legislative candidates, and highlights the importance of adapting to changes in the political environment and new trends in campaigning.
Significance Of Mobile Banking Services In Indonesia: Through The Impact Of Bca Syariah Customer Satisfaction And Loyalty Larasati, Pipit; Andni, Riyan; Fatchurrohman, M; Yasoa, Mohd Rushdan; Palupi, Nur Wulan Intan
Ecopreneur : Jurnal Ekonomi dan Bisnis Islam Vol. 5 No. 02 (2024): Ecopreneur : Jurnal Ekonomi dan Bisnis Islam
Publisher : Institute of Research and Community Service at Islamic University of Bunga Bangsa Cirebon

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Abstract

This study was conducted at IAIN Kudus. The purpose of this study is to ascertain how Indonesian BCA Syariah customers' loyalty and level of satisfaction affects their use of mobile banking services. In order to conduct this study, quantitative methods were used. Customers of BCA Syariah in Indonesia make up the population used in this study; 106 samples were collected as responders. employing purposive sampling, a non-probability sampling technique. Respondents to the questionnaires were given out in order to collect data for this study. Following the collection of the data, data analysis was done using SPSS tools to process the results of validity and reliability tests, classical assumption tests, and hypothesis testing. Based on the findings of the analysis that was done, this study demonstrates that. Based on the t test, satisfaction and loyalty variables partially influence m-bankin services. And based on the F test, the variables of satisfaction and loyalty jointly influence mobile banking services.
Co-Authors Andni, Riyan Desiana, Fitria Auldry Fatchurrohman, M Larasati, Pipit Muhammad Aras Prabowo Munthazah, Shabrina Palupi, Nur Wulan Intan Taufik Hidayadi Ulfah, Fitriah Zuhdi, Mohammad