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Analisis Faktor Perilaku Penggunaan Sistem Pendaftaran Online Berdasarkan Unified Theory of Accepptance and Use of Technology (UTAUT) Suradi, Asy Syfa; Firdawati; Pujani, Vera; Fiandra, Yudha
The Indonesian Journal of Computer Science Vol. 12 No. 3 (2023): The Indonesian Journal of Computer Science
Publisher : AI Society & STMIK Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33022/ijcs.v12i3.3177

Abstract

Penelitian ini bertujuan mengevaluasi sikap penerimaan masyarakat terhadap penggunaan pendaftaran online di RS Aisyiyah Pariaman menggunakan model Unified Theory of Accepptance and Use of Technology (UTAUT). Penelitian ini merupakan penelitian observasional analitik dengan pendekatan cross sectional yang menjelaskan hubungan variabel independen (performance expectancy, effort expectancy, social influence dan facilitating conditions), variabel moderasi (usia dan pengalaman) terhadap variabel dependen (use behavior dan behavioral intention). Populasi adalah pasien poliklinik rawat jalan menggunakan pendaftaran online. Sampel yang diteliti sebesar 243 sampel dengan menggunakan teknik purposive sampling dalam pengambilan sampel. Metode analisis data deskriptif menggunakan SPSS 26 dan analisis Structural Equation Modelling (SEM) menggunakan piranti LISREL 8.8. Berdasarkan hasil penelitian didapatkan bahwa performance expectancy, effort expectancy, social influence berhubungan signifikan terhadap behavior intention dan facilitating conditions, behaviaoral Intention berhubungan signifikan terhadap use behavior, sedangkan variabel moderasi usia dan pengalaman tidak berhubungan signifikan dalam memoderasi variabel independen terhadap variabel dependen.
Implementation of Blended Learning in Higher Education during the COVID-19 Outbreak Fiandra, Yudha; Giatman, Muhammad; Effendi, Hansi; Muskhir, Mukhlidi; Billet, Stephen
The Indonesian Journal of Computer Science Vol. 11 No. 1 (2022): The Indonesian Journal of Computer Science
Publisher : AI Society & STMIK Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33022/ijcs.v11i1.3031

Abstract

In the current COVID-19 transition period, effective learning model innovations are needed in all fields of education, especially higher education. This study aims to empirically verify the blended learning model applied in higher education during the covid 19 pandemic. Systematic iterature review and Meta-Analysis (PRISMA) were used as methods to conduct this research. The articles reviewed were 30 latest articles from 2019 to 2021. All articles were classified by author, year of publication, type of journal or conference, research methods used and supporting applications used in developing blended learning models. The results of the study are presented as follows. The results of the study found that the use of Moodle in the blended learning model is the most widely used in higher education today. The results of the study also prove an increase in the number of articles published from 2019 to 2020 and the most widely used research method in the current blended learning development model is literature review.
Optimizing Digital Marketing to Increase the Competitiveness of Small and Medium Enterprises Yulastri, Asmar; Ganefri, Ganefri; Elfizon, Elfizon; Ferdian, Feri; Fiandra, Yudha
JTEV (Jurnal Teknik Elektro dan Vokasional) Vol 11, No 1 (2025): JTEV (Jurnal Teknik Elektro dan Vokasional)
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jtev.v11i1.135843

Abstract

This study aims to optimize digital marketing strategies to enhance the competitiveness of Small and Medium Enterprises (SMEs) in Balai Kaliki Tourism Village, Payakumbuh City, West Sumatra. The research is grounded in the crucial role of SMEs in driving local economic development while facing challenges related to limited digital literacy and market access. The study employed Participatory Action Research (PAR), engaging 10 SMEs as both research participants and co-researchers through the stages of problem identification, planning, action, and reflection. The findings indicate that the implementation of social media-based digital marketing, branding, and e-commerce integration significantly improved SMEs’ online visibility, customer engagement, and sales performance, with average sales growth exceeding 40%. Furthermore, SME owners’ confidence and practical skills in managing digital marketing activities increased substantially, from an average of 25–30% before the intervention to over 85% afterwards. The contribution of this study to the field of education lies in strengthening participatory and practice-based learning models, which not only transfer knowledge but also build sustainable digital entrepreneurship capacity. These results highlight the importance of collaborative approaches in entrepreneurship education to reinforce SME competitiveness in the digital transformation era.