Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal Jurnal Manajerial Journal of Management and Digital Business Jurnal Ilmu Ekonomi, Manajemen dan Bisnis
Setiyawan, Ayu
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Company Value - Analysis from the LQ45 Company Financial Perspective for 2020-2023 Rofifudin, Farid Muhammad; Setiyawan, Ayu; Aisah, Nurul
Jurnal Manajerial Vol 12 No 01 (2025): Jurnal Manajerial
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30587/jurnalmanajerial.v12i01.8270

Abstract

Background – This analysis will cover various industrial sectors to obtain a comprehensive picture of how companies in Indonesia responded to the challenges and opportunities that emerged during this period. Research data is secondary data from the financial report of the company in Indonesia. Aim – The aim of this research is to analyse the development of the company value in Indonesia during the 2020-2023 period. Design / Methodology / Approach – This research uses secondary data from the financial report of the company in Indonesia. The population used uses purposive sampling and time series methods. Findings – The results of this research state that capital structure and profitability have a significant influence on company value, with a fairly strong negative impact. Investment decisions and dividend policy do not show a significant influence in the context of LQ45 companies. Conclusion - To increase firm value, focusing on effective management of profitability and capital structure may be more strategic Research implication – This research will also explore the factors that contribute to changes in company value to help investors make smarter investment decisions. Limitations – The limitations of this research are (a) The sample includes companies that are on the LQ45 BEI index for 2020-2023, (b) The sample publishes audited annual financial reports in 2020-2023, (c) The sample is a company that generates positive profits and distributes dividends.
Urgensi Segmentasi Pasar Bagi Perusahaan : Literature Review Setiyawan, Ayu; Farid Muhammad Rofifudin
Jurnal Ilmu Ekonomi, Manajemen dan Bisnis Vol. 2 No. 2 (2024): JULI
Publisher : P3M Universitas Aisyiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30787/jiembi.v2i2.1539

Abstract

Segementasi pasar merupakan suatu strategi yang penting dalam proses pemasaran suatu produk karena dapat membantu perusahaan atau pemasar untuk mengidentifikasi pelanggan berdasarkan pada keinginan dan kebutuhannya secara tepat. Tujuan utama dari penelitian ini adalah untuk menganalisis bahwa segmentasi dapat dijalankan dengan baik oleh pemasar dalam mengembangkan strategi pemasarannya, kemudian untuk mengetahui apa manfaat dari segmentasi dan bagaimana cara melakukan segemntasi suatu produk agar efektif dan efisien menjangkau konsumen. Design penelitian yang digunakan dalam penelitian ini adalah studi literatur review. Pendekatan penulisan dalam  artikel  ilmiah  ini  adalah  dengan menggunakan  metode  kualitatif dan penelitian kepustakaan atau library research dengan bantuan referensi terkini yang diperoleh dari pencarian kutipan Google Schoolers dan Science Direct. Hasil penelitian dianalisis dan dijadikan bahan diskusi untuk menentukan jawaban dari permasalahan  dari Penerapan Strategi Segmentasi oleh perusahaan. Hasil review literature menunjukkan  bahwa adanya  Strategi  Segmentasi  yang diterapkan perusahaan  dapat  memberikan  dampak positif  terhadap kinerja pemasaran Penerapan strategi segmentasi sangat diperlukan oleh pemasar untuk  dapat meningkatkan  nilai  pemasaran  produk yang dijual. Hal ini disebabkan  karena strategi segmentasi memiliki pengaruh positif terhadap kinerja pemasaran.
Transformasi digital UMKM: Analisis implikasi kinerja melalui adopsi teknologi berbasis TOE framework Setiyawan, Ayu; Fanani, Galih Pramuja Inngam; Ramadhan, Novia Fajar
Journal of Management and Digital Business Vol. 5 No. 3 (2025): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v5i3.2197

Abstract

This study aims to analyze the extent of technology adoption and digital transformation, and how technological, organizational, and environmental factors influence the performance implications for MSMEs. This study employs a mixed-methods approach, combining qualitative and quantitative analyses using the Technology-Organization-Environment (TOE) framework, and is analyzed using JASP software, involving 100 MSME actors as respondents. The findings indicate that, among the examined factors, the environmental factor has the greatest influence on MSME performance. Meanwhile, technology adoption, although highly perceived by respondents, does not show a statistically significant partial effect. These findings affirm that various factors influence the success of digital transformation and that the level of technology adoption does not solely determine it. Organizational and environmental readiness also play a crucial role in supporting successful digitalization. This research provides important implications for developing strategic MSME digitalization policies. Enhancing MSME performance through digitalization can generate multiplier effects that contribute to public welfare, national competitiveness, and the expansion of job opportunities in the digital economy era.
Co-Authors Fanani, Galih Pramuja Inngam Farid Muhammad Rofifudin Nurul Aisah Ramadhan, Novia Fajar