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All Journal Jurnal Ilmiah Metansi (Manajemen dan Akuntansi) GENTARA: Management and Accounting Research
Andi Nurhidayati
Universitas Lamappapoleonro
Economics, Econometrics & Finance

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Pengaruh Literasi Digital Terhadap Kinerja Tenaga Kependidikan Pada Universitas Lamappapoleonro Andi Adawiah; Andi Nurhidayati
Jurnal Ilmiah METANSI ”Manajemen dan Akuntansi” Vol 7 No 2 (2024): Jurnal Ilmiah Metansi (Manajemen dan Akuntansi)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Lamappapoleonro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57093/metansi.v7i2.339

Abstract

Rumusan masalah dalam penelitian ini adalah Apakah Literasi digital berpengaruh terhadap Kinerja tenaga kependidikan pada Universitas Lamapapoleonro, sedangkan Tujuan penelitian ini adalah untuk mengetahui pengaruh Literasi digital terhadap Kinerja tenaga kependidikan Universitas Lamapapoleonro. Penelitian ini dilakukan pada Universitas Lamappapoleonro yang berlokasi di Jl. Kesatria No. 60 Watansoppeng, Kelurahan Botto, Kecamatan Lalabata Kabupaten Soppeng, Penentuan sampel menggunakan metode Sampling Jenuh, metode sampling Jenuh merupakan teknik pengambilan sampel dengan mengambil semua populasi menjadi sampel. Sehingga sampel dalam penelitian ini adalah 27 orang. untuk mengetahui pengaruh Literasi Digital terhadap Kinerja tenaga kependidikan, maka digunakan analisis regresi linear sederhana. Berdasarkan hasil analisis penelitian mengenai pengaruh Literasi digital terhadap Kinerja tenaga kependidikan maka dapat disimpulkan bahwa : Literasi Digital berpengaruh Positif dan signifikan terhadap kinerja tenaga kependidikan pada Universitas Lamappapoleonro. Berdasarkan hasil kesimpulan yang telah dikemukakan di atas, maka dapat Disarankan kepada pihak Universitas Lamappapoleonro agar terus meningkatkan literasi digital tenaga kependidikannya melalui berbagai pelatihan untuk meningkatkan kemampuan tenaga kependidikan dalam literasi Digital sehingga dapat meningkatkan kinerja tenaga kependidikan pada Universitas Lamappapoleonro.
The Influence of Content Marketing on Consumer Preferences for Healthy and Sustainable Food Products in Soppeng Regency Surianti Surianti; Andi Nurhidayati; Asnia Minarti; Puji Rahmah; Amrial Amrial
GENTARA: management and accounting research Vol. 1 No. 2 (2026): GENTARA: Management And Accounting Research
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Lamappapoleonro

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Abstract

The increasing consumption of healthy and sustainable food products has become a strategic issue in supporting regional food security, including in Soppeng Regency. Amid changes in consumer behavior and the dominance of digital media, content marketing has emerged as an effective marketing communication strategy to build consumer knowledge, interest, and preferences toward healthy food products. However, understanding of the extent to which content marketing influences consumer preferences for sustainable food products in Soppeng remains limited. This study aims to analyze the influence of content marketing elements, including information quality, content creativity, message consistency, and source credibility, on consumer preferences for healthy and sustainable food products. This study employed a quantitative approach using a survey design. Data were collected through questionnaires distributed to consumers who had consumed or followed promotions of healthy food products in Soppeng Regency. The analysis technique used was multiple linear regression to examine the influence of content marketing variables on consumer preferences. The results of the study indicate that content marketing has a significant influence on consumer preferences for healthy and sustainable food products in Soppeng Regency
The Influence of Organizational Behavior and Leadership Style on Employee Performance Nurmilasari Nurmilasari; Andi Nurhidayati; Indra Saputra; Deska Canrawinata; Arisandi Arisandi; Muhammad Yusri
GENTARA: management and accounting research Vol. 1 No. 2 (2026): GENTARA: Management And Accounting Research
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Lamappapoleonro

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Abstract

This study aims to analyze the effect of organizational behavior and leadership style on improving employee performance. In facing increasingly complex work dynamics, organizations are required to effectively manage individual and group behavior, as well as implement appropriate leadership styles to enhance employee performance. This research employs a quantitative approach, with data collected through questionnaires distributed to respondents. The data analysis techniques used include validity and reliability tests, as well as multiple linear regression analysis to examine the effect of organizational behavior and leadership style as independent variables on employee performance as the dependent variable. The results of this study indicate that organizational behavior and leadership style have a positive and significant effect on employee performance. This implies that the better the organizational behavior implemented and the more effective the leadership style applied, the higher the level of employee performance achieved. In conclusion, organizational behavior and leadership style play an important role in improving employee performance. Therefore, organizations are encouraged to create a conducive work environment, enhance communication, and adopt effective leadership styles to optimize employee productivity and performance
Co-Authors Amrial Amrial Andi Adawiah Arisandi Arisandi Asnia Minarti Deska Canrawinata Indra Saputra Muhammad Yusri Nurmilasari Nurmilasari Puji Rahmah Surianti Surianti