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Surianti Surianti
Universitas Lamappapoleonro
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Pengaruh Iklan Online Terhadap Peningkatan Jumlah Pelanggan pada Mine Coffee Soppeng Muchlis Abbas; Surianti Surianti; Faldi Heryadi
Jurnal Ilmiah METANSI ”Manajemen dan Akuntansi” Vol 5 No 2 (2022): Jurnal Ilmiah Metansi (Manajemen dan Akuntansi)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Lamappapoleonro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57093/metansi.v5i2.164

Abstract

Tujuan dari penelitian ini adalah mengetahui Pengaruh Iklan Online melalui Facebook terhadap Peningkatan jumlah Pelanggan pada Mine Coffee Soppeng, Pengaruh Iklan Online melalui Instagram terhadap Peningkatan jumlah Pelanggan pada Mine Coffee Soppeng. Metode penarikan sampel yang digunakan adalah metode nonprobability sampling dan dengan menggunakan teknik accidental sampling, diambil 70 pembeli sebagai sampel. Untuk mendapatkan data-data yang dibutuhkan, maka metode pengumpulan data yang digunakan adalah observasi, interview, studi pustaka, kuesioner. Sedangkan metode analisis Regresi Berganda. Hasil pengolahan- analisis regresi berganda dengan menggunakan program SPSS 25, diperoleh nilai konstanta sebesar 18,491, jika nilai X1 dan X2 dianggap 0 Maka nilai dari Y adalah sebesar 18,491 dan b artinya variabel Iklan Online Melalui facebook(X1) dan Iklan Online Melalui Instagram (X2) berpengaruh positif terhadap Peningkatan Jumlah Pelanggan (Y) dan apabila variabel Iklan Online Melalui facebook(X1) dan Iklan Online Melalui Instagram (X2) meningkat satu satuan, maka Peningkatan Jumlah Pelanggan (Y) akan meningkat sebesar 0,041 dan 0,003 satuan dengan asumsi X1 dan X2 konstan. Hasil penelitian ini menyimpulkan Iklan Online melalui Facebook berpengaruh positif dan signifikan terhadap Peningkatan jumlah Pelanggan pada Mine Coffee Soppeng, Iklan Online melalui Instagram berpengaruh positif dan signifikan terhadap Peningkatan jumlah pelanggan pada Mine Coffee Soppeng, Iklan Online melalui Facebook paling Dominan berpengaruh terhadap Peningkatan jumlah Pelanggan pada Mine Coffee Soppeng. Mine Coffee harus lebih gencar memperbesar jangkauan pasarnya melalui iklan Facebook agar peningkatan jumlah pelanggan melalui iklan Facebook semakin meningkat, Mine Coffee harus lebih gencar memperbesar jangkauan pasarnya melalui iklan Instagram agar peningkatan jumlah pelanggan melalui iklan Instagram semakin meningkat
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pengunjung Pada Kawasan Wisata Permandian Alam Lejja Puji Rahmah; Surianti Surianti; Asnia Minarti; Muchlis Abbas; Amrial Amrial; Nanna Amriana
Jurnal Ilmiah METANSI ”Manajemen dan Akuntansi” Vol 6 No 2 (2023): Jurnal Ilmiah Metansi (Manajemen dan Akuntansi)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Lamappapoleonro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57093/metansi.v6i2.221

Abstract

Rumusan masalah dalam penelitian ini adalah apakah kualitas pelayanan berpengaruh terhadap kepuasan pengunjung pada Kawasan Wisata Alam Lejja, sedangkan Tujuan penelitian ini adalah untuk mengetahui pengaruh kualitas pelayanan terhadap kepuasan pengunjung pada Kawasan Wisata Alam Lejja. Penelitian ini dilakukan pada Kawasan Wisata Alam Lejja yang berlokasi di Kecamatan Marioriawa, Kabupaten Soppeng, penentuan responden dalam penelitian ini yaitu dengan metode purposive sampling, yakni penentuan responden dari populasi dengan kriteria tertentu. Kriteria untuk menentukan responden dalam penelitian ini diantaranya: Kriteria untuk menentukan responden dalam penelitian ini yaitu dengan menggunakan rumus slovin karena besarnya jumlah populasi untuk memperoleh sampel yang lebih kecil, namun dapat mewakili seluruh populasi Untuk mengetahui apakah kualitas pelayanan berpengaruh terhadap kepuasan pengunjung pada Kawasan Wisata Alam Lejja, maka digunakan analisis regresi linear berganda Dari hasil analisis regresi sederhana, dapat ditarik kesimpulan bahwa kualitas pelayanan berpengaruh terhadap kepuasan pengunjung pada Wisata Alam Lejja. Berdasarkan pembahasan dan kesimpulan pada penelitian ini dapat diketahui bahwa variabel bukti langsung, keandalan, daya tanggap, jaminan dan empati berpengaruh positif dan signifikan terhadap kepuasan pengunjung pada Kawasan Wisata Alam Lejja. maka dapat diberikan saran sebagai berikut Bagi pengelola KAwasan Wisata Alam Lejja, Demi menjaga kepercayaan masyarakat terhadap pelayanan pada kawan wisata tersebut. Dalam hal ini penulis memberikan masukan kepada pengelola kawasan wisata alam lejja diharapkan untuk dapat meningkatkan kualitas pelayanan guna meningkatkan kepuasan pengunjung, sehingga para pengunjung merasa puas dengan pelayanan yang diberikan oleh kawasan wisata alam lejja dan bagi Peneliti, Setelah dilakukan penelitian ini diharapkan Untuk Penelitian selanjutnya juga dapat melibatkan metode pengumpulan data yang berbeda, seperti wawancara mendalam, observasi, atau survei yang lebih luas. Dengan menggunakan beragam metode, akan lebih mudah untuk mendapatkan informasi yang lebih komprehensif dan mendalam tentang persepsi dan pengalaman pengunjung terhadap kawasan wisata.
ANALISIS PENGELOLAAN DANA ZAKAT UNTUK PENINGKATAN EKONOMI MASYARAKAT Ahmad Hamid; Wiwin Sultraeni; Fitriadi Fitriadi; Rani Murwani; Puji Rahmah; Asnia Minarti; Surianti Surianti
Jurnal Bisnis dan Kewirausahaan Vol. 12 No. 2 (2023): Jurnal Bisnis dan Kewirausahaan
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat (LP3M) Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/jbk.v12i2.3831

Abstract

Zakat is one of the Pillars of Islam that is obligatory for a Muslim who has reached Nishab (Limitation), as explained in the Al-Qur'an Surat At-Taubah Verse 103. One of the objectives of zakat management is to increase public awareness in performing zakat worship. When zakat funds are collected, they can be used to improve the community's economy, especially for mustahiq (people who are entitled to receive zakat). The Kendari City National Amil Zakat Agency (BAZNAS) has a vision that the Islamic community of Kendari City is aware and obedient in paying zakat. the purpose of this study was to determine the management of zakat funds to improve the economy of the Kendari city community. The results of this study indicate that Zakat Management at the Kendari City National Amil Zakat Agency (BAZNAS). Only provide funds to help improve the community's economy through distribution, especially to the poor. However, some mustahiq have taken the initiative to utilize their zakat funds for business activities and income. The limited zakat funds received so that mustahiq who take the initiative to utilize zakat funds for business activities find it difficult to run their business in a sustainable manner
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pasien Pada Puskesmas Batu-Batu Asnia Minarti; Puji Rahmah; Surianti Surianti; Amrial Amrial; Imriani Idrus; Salwa Salwa
Jurnal Ilmiah METANSI ”Manajemen dan Akuntansi” Vol 7 No 1 (2024): Jurnal Ilmiah Metansi (Manajemen dan Akuntansi)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Lamappapoleonro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57093/metansi.v7i1.253

Abstract

Rumusan masalah dalam penelitian ini adalah apakah kualitas pelayanan berpengaruh terhadap kepuasan pasien pada Puskesmas Batu-Batu., sedangkan Tujuan penelitian ini adalah untuk mengetahui pengaruh kualitas pelayanan terhadap kepuasan pasien pada Puskesmas Batu-Batu. Penelitian ini dilakukan pada Puskesmas Batu-Batu yang berlokasi di Kecamatan Marioriawa, Kabupaten Soppeng, penentuan responden dalam penelitian ini yaitu dengan metode purposive sampling, yakni penentuan responden dari populasi dengan kriteria tertentu. Kriteria untuk menentukan responden dalam penelitian ini diantaranya: Pasien rawat jalan minimal dua kali kunjungan pada Puskesmas Batu-Batu dan Pasien rawat jalan pada Puskesmas Batu-Batu yang berumur minimal 17 tahun. Untuk mengetahui apakah kualitas pelayanan berpengaruh terhadap kepuasan pasien pada Puskesmas Batu-Batu, maka digunakan analisis regresi linear berganda. Dari hasil analisis regresi sederhana, dapat ditarik kesimpulan bahwa kualitas pelayanan berpengaruh terhadap kepuasan pasien pada Puskesmas Batu-Batu. Berdasarkan pembahasan dan kesimpulan pada penelitian ini dapat diketahui bahwa variabel keandalan, bukti langsung, daya tanggap, jaminan dan empati berpengaruh positif dan signifikan terhadap kepuasan pasien pada Puskesmas Batu-Batu, baik secara parsial maupun simultan, maka dapat diberikan saran sebagai berikut Bagi Puskesmas Batu-Batu, Demi menjaga kepercayaan masyarakat terhadap pelayanan pada Puskesmas Batu-Batu. Dalam hal ini penulis memberikan masukan kepada Puskesmas Batu-Batu diharapkan untuk dapat meningkatkan kualitas pelayanan agar dapat meningkatkan kepuasan pasien, sehingga para pasien merasa puas dengan pelayanan yang diberikan oleh Puskesmas Batu-Batu dan bagi Peneliti, Setelah dilakukan penelitian ini diharapkan untuk selanjutnya dapat menngunakan model penelitian yang berbeda dan lokasi penelitian yang berbeda. Selain itu, penelitian ini juga bisa dilanjutkan dengan menggunakan variabel-variabel lain yang dapat mempengaruhi kepuasan pasien seperti dengan tingkatan kepuasan, dan juga dalam melayani pasien
The Effect Of Emotional Branding On Customer Loyalty Among Consumers Of Poci Tea In The City Of Soppeng Asnia Minarti; Surianti Surianti; Rina Muliana Ismail
GENTARA: management and accounting research Vol. 1 No. 1 (2025): GENTARA: Management And Accounting Research
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Lamappapoleonro

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Abstract

The research question in this study is whether emotional branding has a positive effect on customer loyalty among consumers of iced tea at The Poci in Soppeng City. This study was conducted at The Poci Police Dormitory outlet located on Jalan Samudera, Botto Village, Lalabata District, Soppeng Regency. The respondents in this study were determined using purposive sampling, which is the selection of respondents from the population based on specific criteria. The criteria for determining respondents in this study include: Respondents have made purchases at The Poci Police Asrama Store (Aspol) Soppeng at least twice, Respondents are over 17 years of age. To determine whether the marketing mix influences customer loyalty among consumers of The Poci in Soppeng City, simple regression analysis was used. From the results of the simple regression analysis, it can be concluded that emotional branding has a positive effect on customer loyalty for The Poci. This means that the better the emotional branding of The Poci, the higher the customer loyalty. Therefore, the following recommendations can be made: Further research is encouraged to include additional variables such as sensory branding, brand image, brand experience, brand attitude, and brand trust to enhance the existing body of research. For future research, other research objects could be used, such as Es Teh 2 Daun, Es Teh Jumbo, or other iced tea brands as comparators. Future research is expected to obtain more in-depth answers from respondents. This can be done through observation and direct interviews with respondents
Analysis Of The Effect Of Product Quality On Consumer Purchasing Decisions At Rr Collection Soppeng District Surianti Surianti; Verri Ginoga; Asmiah Asmiah
GENTARA: management and accounting research Vol. 1 No. 1 (2025): GENTARA: Management And Accounting Research
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Lamappapoleonro

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Abstract

The main problem in this study is whether product quality affects consumer purchasing decisions at RR Collection Soppeng Regency, while the purpose of this study is to determine the effect of product quality on consumer purchasing decisions at RR Collection Soppeng Regency. This research was conducted at the RR Collection which is located in Cabenge, Cabenge Village, Lilirilau District, Soppeng Regency, South Sulawesi Province. the population in this study were all customers at the RR Collection, Determination of samples using Purposive Sampling and Convinience Sampling techniques. Purposive Sampling is a sample selection of consumers based on objectives, so the number of samples in this study were 100 Respondents. To determine the effect of Product Quality on purchasing decisions, simple linear regression analysis is used. Based on the results of the research analysis, it can be concluded that: Product quality has a positive and significant influence on consumer purchasing decisions at RR Collection Soppeng Regency, which indicates that improving product quality aspects such as performance, features, reliability, and aesthetics directly increases consumer interest and decisions to buy these products. Based on the results of the conclusions stated above, the RR Collection Management is advised to continue to improve and maintain product quality through feature innovation, increased durability, and responsive after-sales service in order to strengthen positive consumer perceptions, increase loyalty, and maintain product competitiveness in the market.
Implementation Of Democratic Leadership Style In The Central Surgical Installation At Latemmamala Hospital, Soppeng Surianti Surianti; Nur Fitriana Ramadhani; Salsabila Nurwanti; Indra Jaya Pratama; Aldi Aldi
GENTARA: management and accounting research Vol. 1 No. 1 (2026): GENTARA: Management And Accounting Research
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Lamappapoleonro

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Abstract

This Community Service project focused on the implementation of a democratic leadership style in the Central Surgical Installation of Latemmamala Hospital, Soppeng. The central objective of this activity was to measure the effect of democratic leadership, where staff input and suggestions are listened to and valued, on key variables such as nurse discipline and performance. The target group was staff in the Central Surgical Installation of Latemmamala Hospital, who were experiencing a decline in trust in their leaders due to their perceived inability to provide firm leadership. The methods used included monitoring interactions and interviews with the head of staff of the Central Surgical Installation, as well as direct observation of the actual situation in the hospital. Overall, this activity concluded that a democratic leadership style has proven highly effective in a high-risk clinical environment such as the Central Surgical Installation. The results showed a significant and strong relationship between this leadership model and improved performance quality and discipline of all nurses. In other words, involving staff in the managerial process is key to successfully optimizing the responsibility and professionalism of the surgical team
Factors of the Service Marketing Mix Considered by Students in Choosing a University (A Case Study at Universitas Lamappapoleonro Soppeng) Amrial Amrial; Puji Rahmah; Asnia Minarti; Surianti Surianti
GENTARA: management and accounting research Vol. 1 No. 1 (2026): GENTARA: Management And Accounting Research
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Lamappapoleonro

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Abstract

Competition among universities is increasingly intense, making it essential to understand the factors that influence prospective students’ decisions. This study aims to analyze the factors of the service marketing mix considered by students when choosing Universitas Lamappapoleonro Soppeng. The research employs a quantitative approach with a descriptive-analytical design. The population consists of all active students at Universitas Lamappapoleonro Soppeng, and samples were selected using purposive sampling. Data were collected through questionnaires measuring students’ perceptions of service marketing mix elements, namely product, price, place, promotion, people, process, and physical evidence. Data analysis was conducted descriptively and inferentially using simple linear regression analysis. The results indicate that all elements of the service marketing mix significantly influence students’ university choice, with price, promotion, and people being the most dominant factors. These findings suggest that effective management of the service marketing mix can enhance the university’s attractiveness to prospective students and foster student loyalty
The Influence of Content Marketing on Consumer Preferences for Healthy and Sustainable Food Products in Soppeng Regency Surianti Surianti; Andi Nurhidayati; Asnia Minarti; Puji Rahmah; Amrial Amrial
GENTARA: management and accounting research Vol. 1 No. 2 (2026): GENTARA: Management And Accounting Research
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Lamappapoleonro

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Abstract

The increasing consumption of healthy and sustainable food products has become a strategic issue in supporting regional food security, including in Soppeng Regency. Amid changes in consumer behavior and the dominance of digital media, content marketing has emerged as an effective marketing communication strategy to build consumer knowledge, interest, and preferences toward healthy food products. However, understanding of the extent to which content marketing influences consumer preferences for sustainable food products in Soppeng remains limited. This study aims to analyze the influence of content marketing elements, including information quality, content creativity, message consistency, and source credibility, on consumer preferences for healthy and sustainable food products. This study employed a quantitative approach using a survey design. Data were collected through questionnaires distributed to consumers who had consumed or followed promotions of healthy food products in Soppeng Regency. The analysis technique used was multiple linear regression to examine the influence of content marketing variables on consumer preferences. The results of the study indicate that content marketing has a significant influence on consumer preferences for healthy and sustainable food products in Soppeng Regency
The Effect of Organizational Behavior on Experience-Based Strategies at Cafe Utton Asnia Minarti; Nur Alisyah; Ratih Pratidina; Puji Rahmah; Surianti Surianti
GENTARA: management and accounting research Vol. 1 No. 2 (2026): GENTARA: Management And Accounting Research
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Lamappapoleonro

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Abstract

This study aims to analyze the influence of organizational behavior on experience-based strategy at Café Utton. In the current competitive business environment, cafés are required not only to offer products and services but also to create meaningful customer experiences. Organizational behavior plays an important role in shaping employee attitudes, communication patterns, teamwork, and service quality, which ultimately contribute to the implementation of an effective experience-based strategy. This research uses a quantitative approach with a survey method. Data were collected through questionnaires distributed to employees and customers of Café Utton. The variables in this study consist of organizational behavior as the independent variable and experience-based strategy as the dependent variable. Data analysis was conducted using statistical techniques to determine the relationship and influence between variables. The results of the study indicate that organizational behavior has a positive and significant effect on experience-based strategy at Café Utton. This shows that better organizational behavior within the workplace leads to improved customer experience, which strengthens customer satisfaction and loyalty. Therefore, organizational behavior is an important factor in supporting the successful implementation of experience-based strategies in the café industry
Co-Authors Ahmad Hamid, Wiwin Sultraeni, Ria Rezky Amalia, Sumrani, Yacob Breemer Aldi Aldi Amrial Amrial Andi Nurhidayati Asmiah Asmiah Asnia Minarti Faldi Heryadi Fitriadi - Imriani Idrus Indra Jaya Pratama Muchlis Abbas Nanna Amriana Nur Alisyah Nur Fitriana Ramadhani Puji Rahmah Puji Rahmah Rani Murwani Ratih Pratidina Rina Muliana Ismail Salsabila Nurwanti Salwa Salwa Verri Ginoga