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All Journal Golden Ratio of Mapping Idea and Literature Format Jurnal Akuntansi dan Keuangan Jurnal Sains dan Teknologi Jurnal Ekonomi, Akutansi dan Manajemen Nusantara
Dimas Negoro
Universitas Esa Unggul
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Analisa Strategi Pada Perencanaan Bisnis Dokter Molis (Solusi Motor Listrik Anda) Kristianes Kristianes; Dimas Negoro; Unggul Kustiawan; Rhian Indradewa
Jurnal Ekonomi, Akutansi dan Manajemen Nusantara Vol. 4 No. 3 (2026): Edisi Januari - April
Publisher : Utiliti Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jeama.v4i3.359

Abstract

Penelitian ini bertujuan untuk menganalisis strategi bisnis yang tepat dalam perencanaan usaha Dokter Molis, sebuah bisnis yang bergerak di bidang konversi dan perawatan motor listrik. Dalam menghadapi dinamika industri kendaraan listrik yang masih berkembang di Indonesia, analisis strategi dilakukan dengan pendekatan lingkungan eksternal dan internal, serta pemetaan posisi kompetitif usaha. Metode analisis yang digunakan mencakup PEST Analysis, Porter’s Five Forces, EFE (External Factor Evaluation) Matrix, IFE (Internal Factor Evaluation) Matrix, serta SWOT Analysis untuk merumuskan strategi yang relevan dan aplikatif. Hasil analisis menunjukkan bahwa Dokter Molis memiliki peluang besar di tengah dukungan regulasi pemerintah dan meningkatnya kesadaran masyarakat terhadap kendaraan ramah lingkungan, namun dihadapkan pada tantangan berupa harga baterai yang mahal, ketergantungan impor, serta edukasi pasar yang masih terbatas. Melalui strategi yang berfokus pada inovasi layanan, kemitraan strategis, dan edukasi pasar, bisnis ini memiliki potensi untuk tumbuh secara berkelanjutan. Temuan ini diharapkan dapat menjadi dasar dalam penyusunan rencana bisnis yang adaptif dan berdaya saing tinggi
Perencanaan keuangan pada “Live Streaming Agency” di PT Check Out Time (COT) Angga Adriano Falasifa; Edi Hamdi; Dimas Negoro; Muhammad Iskandar
AKUA: Jurnal Akuntansi dan Keuangan Vol. 4 No. 4 (2025): Oktober 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/akua.v4i4.5704

Abstract

This study aims to develop short-, medium-, and long-term financial planning for PT Check Out Time (COT), a live streaming agency operating in the e-commerce sector. The research method uses a quantitative descriptive approach, processing primary data in the form of planned revenues, costs, investments, and capital requirements, as well as secondary data from industry reports and related literature. The analysis was conducted through financial statement projections (profit and loss, balance sheet, cash flow), investment feasibility analysis using ROI, NPV, IRR, and Payback Period methods, and financial ratio analysis (liquidity, solvency, and profitability). The results indicate that PT COT has positive financial prospects, with projected revenue growth annually, an ROI of 35%, an NPV of IDR 45.97 billion, an IRR of 48%, and a payback period of approximately 3 years and 11 months. Financial ratios also indicate strong liquidity, healthy solvency, and increasing profitability since the third year. In conclusion, investing in PT COT is deemed feasible and profitable, and capable of supporting the company's long-term growth strategy to expand its market and increase its competitiveness in the e-commerce live streaming industry.
How Digital Content Marketing, Fashion Involvement, and Trust Influence Online Purchase Intention on TikTok: The Mediating Role of eWOM Fahmiatul Ilmiyah; Dimas Negoro
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 2 (2026): February - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i2.1798

Abstract

This study aims to examine the relationship between Digital Content Marketing, Fashion Involvement, and Trust on Online Purchase Intention, with Electronic Word of Mouth (eWOM) acting as a mediating variable on the TikTok platform. The research focuses on active TikTok users who regularly engage in fashion-related purchases, providing insight into how digital engagement and consumer perceptions influence purchasing behavior in social commerce environments. A total of 200 potential respondents were targeted, and 130 valid responses were successfully collected using purposive sampling techniques. All respondents had experience purchasing fashion products at least once per month, ensuring the relevance of their consumption behavior to the research context. A quantitative approach was employed, utilizing Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4.1 software to analyze the proposed relationships. The findings reveal that Digital Content Marketing, Fashion Involvement, and Trust each have a positive and significant effect on Electronic Word of Mouth. This indicates that engaging digital content, strong personal involvement in fashion, and consumer trust collectively encourage users to share opinions, reviews, and recommendations online. Furthermore, Electronic Word of Mouth demonstrates a significant direct effect on Online Purchase Intention, confirming its critical role in shaping consumers’ buying decisions. Importantly, the results also show that Electronic Word of Mouth effectively mediates the influence of Digital Content Marketing, Fashion Involvement, and Trust on Online Purchase Intention. This suggests that while these antecedent variables directly enhance consumers’ perceptions, their impact on purchase intention is substantially strengthened through eWOM mechanisms. Overall, the study highlights the strategic importance of fostering credible digital content, building consumer trust, and encouraging positive eWOM to stimulate online purchase intentions within social media–based fashion markets.
Analisa Faktor Internal dan Perencanaan Operasional pada Bisnis Plan Swipewash Marketplace untuk Layanan Laundry Tasya Yultavera; Dimas Negoro; Unggul Kustiawan; Ferryal Abadi
INSOLOGI: Jurnal Sains dan Teknologi Vol. 4 No. 4 (2025): Agustus 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/insologi.v4i4.5862

Abstract

The e-commerce industry in Indonesia is experiencing rapid growth, supported by a large population, a growing middle class, and increasing internet penetration. In 2023, Indonesia's e-commerce transaction value will reach USD 62 billion, with the number of users projected to reach 99.1 million by 2029. This potential drives new opportunities, including daily necessities such as laundry, bag spa, and shoe spa. In a busy urban society, these services are an important need. Digital platforms can provide solutions with easy access, transparency, and efficiency for consumers. Customers face challenges such as concerns about the safety of goods, difficulty in comparing prices, and limited operational hours. In analyzing internal factors, SwipeWash uses a strategic approach to identify the company's strengths and weaknesses and opportunities to increase competitiveness in the e-commerce laundry service industry. Customer demand analysis is the main focus in understanding the growing market needs. SwipeWash offers services that guarantee the safety of customers' personal belongings, provide ease of price comparison, and ensure comfort with services available 24 hours a day.
Co-Authors Abadi, Ferryal Angga Adriano Falasifa Edi Hamdi Fahmiatul Ilmiyah Kristianes Kristianes Kustiawan, Unggul Muhammad Iskandar Rhian Indradewa Tasya Yultavera