Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Juni-Jurnal Pelita Nusa Jurnal Istimā, Jurnal Pengabdian kepada Masyarakat: Inklusi Sosial dan Pemberdayaan Masyarakat
Maha Dewi, Aura Pridita
Unknown Affiliation
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PERAN KOMUNIKASI PEMASARAN DALAM MENINGKATKAN MINAT BELI KONSUMEN DI ERA DIGITAL MENGGUNAKAN BRAND AMBASSADOR Safitri, Syifa Aulia; Wartika, Ai Ika; Maha Dewi, Aura Pridita; Dwi Yulianto, Marsel; Sundari, Asri
Jurnal Pelita Nusa Vol 4 No 2 (2024): Desember-Jurnal Pelita Nusa
Publisher : Pelita Nusa Jurnal, published by the Institute for Research and Community Service (LP2M) of the Pelita Nusa Islamic Religious College West Bandung (STAI PENUS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61612/jpn.v4i2.101

Abstract

The COVID-19 pandemic has provided significant challenges for various business sectors, including the apparel and consumption industries. During these conditions, marketing communication plays an important role in helping the company survive and grow again. This study aims to analyze the effectiveness of marketing communication strategies by using brand ambassadors to increase brand awareness in the digital era. The case study was conducted on Yellow Fit Kitchen, a healthy food catering company, which successfully leveraged influencers as brand ambassadors to reach a wider target market. This study uses a qualitative descriptive approach by collecting data through in-depth interviews, documentation analysis, and literature studies. The results of the study show that the selection of the right brand ambassador, based on characteristics such as suitability, credibility, attractiveness, strength, and the ability to transfer brand value, contributes significantly to increasing brand awareness. This strategy is also effective in building relationships with consumers and strengthening the brand image in a competitive market. In conclusion, effective marketing communication through the use of brand ambassadors can be a relevant strategy and have a positive impact in supporting the company's marketing success in the digital era.
KULIAH KERJA NYATA: MENGGALI POTENSI BUDAYA DAN EKONOMI LOKAL DESA TUGUMUKTI Rohadatul Aisy, Zahra; Insani, Nurul Alfiah; Maha Dewi, Aura Pridita; Susanti, Susi; Maryati; Nur Ramdan, Rahmat
Jurnal Istimā Vol 1 No 3 (2024): Jurnal Istimā - Jurnal Pengabdian kepada Masyarakat: Inklusi Sosial dan Pemberday
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LP2M) – Sekolah Tinggi Agama Islam (STAI) Pelita Nusa Bandung Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61612/jpkm.v1i3.162

Abstract

This research aims to explore and optimize the potential of local culture and economy in Tugumukti Village as an effort to support local development and improve community welfare. The research uses a descriptive qualitative method with data collection techniques through in-depth interviews, observations, and documentation. The results of the study revealed that Tugumukti Village has various local economic potentials, such as the Al-Barokah Lemon Farmers Group which has grown rapidly as one of the main sources of income for the community. In addition, this village has natural tourist attractions such as Cipalasari Waterfall, Ogoh-Ogoh cultural traditions in commemoration of Independence Day, and the Milangkala Village festival. However, the development of village potential faces obstacles such as the lack of infrastructure and supporting facilities. By strengthening local institutions, optimizing the use of technology, and improving infrastructure, the cultural and economic potential of Tugumukti Village can be maximized to support inclusive and sustainable development. The Community Service Program (KKN) serves as a means for students to apply knowledge in the form of community service, as well as contribute to the exploration and development of village potential.
Co-Authors Dwi Yulianto, Marsel Insani, Nurul Alfiah Maryati Nur Ramdan, Rahmat Rohadatul Aisy, Zahra Safitri, Syifa Aulia Sundari, Asri Susi Susanti Wartika, Ai Ika