Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Juni-Jurnal Pelita Nusa Jurnal Istimā, Jurnal Pengabdian kepada Masyarakat: Inklusi Sosial dan Pemberdayaan Masyarakat
Dwi Yulianto, Marsel
Unknown Affiliation
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PERAN KOMUNIKASI PEMASARAN DALAM MENINGKATKAN MINAT BELI KONSUMEN DI ERA DIGITAL MENGGUNAKAN BRAND AMBASSADOR Safitri, Syifa Aulia; Wartika, Ai Ika; Maha Dewi, Aura Pridita; Dwi Yulianto, Marsel; Sundari, Asri
Jurnal Pelita Nusa Vol 4 No 2 (2024): Desember-Jurnal Pelita Nusa
Publisher : Pelita Nusa Jurnal, published by the Institute for Research and Community Service (LP2M) of the Pelita Nusa Islamic Religious College West Bandung (STAI PENUS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61612/jpn.v4i2.101

Abstract

The COVID-19 pandemic has provided significant challenges for various business sectors, including the apparel and consumption industries. During these conditions, marketing communication plays an important role in helping the company survive and grow again. This study aims to analyze the effectiveness of marketing communication strategies by using brand ambassadors to increase brand awareness in the digital era. The case study was conducted on Yellow Fit Kitchen, a healthy food catering company, which successfully leveraged influencers as brand ambassadors to reach a wider target market. This study uses a qualitative descriptive approach by collecting data through in-depth interviews, documentation analysis, and literature studies. The results of the study show that the selection of the right brand ambassador, based on characteristics such as suitability, credibility, attractiveness, strength, and the ability to transfer brand value, contributes significantly to increasing brand awareness. This strategy is also effective in building relationships with consumers and strengthening the brand image in a competitive market. In conclusion, effective marketing communication through the use of brand ambassadors can be a relevant strategy and have a positive impact in supporting the company's marketing success in the digital era.
PERAN MAHASISWA KKN DALAM PEMBERDAYAAN MASYARAKAT DESA CIPADA DI BIDANG PENDIDIKAN Arobiansyah, Novaldi; Dwi Yulianto, Marsel; Fauzia, Dara; Rahmadini, Salsa; Nirmalawati, Syifa; Solihin, Dadin; Bunyamin, Bubun
Jurnal Istimā Vol 1 No 3 (2024): Jurnal Istimā - Jurnal Pengabdian kepada Masyarakat: Inklusi Sosial dan Pemberday
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LP2M) – Sekolah Tinggi Agama Islam (STAI) Pelita Nusa Bandung Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61612/jpkm.v1i3.2

Abstract

The Real Work Lecture Program (KKN) in Cipada Village is carried out to empower the community through various educational activities. This program includes teaching activities at PAUD Kuncup Harapan, SDN 1 Cipada, as well as the implementation of the Study Group and Tutoring program (KOBAR and BIMBEL). The main focus of the activity is to improve students' cognitive, social, and character abilities, as well as to instill awareness of the importance of higher education through educational seminars. The results of the program show success in creating a pleasant learning atmosphere and increasing student motivation. However, several challenges were encountered, such as limited educational facilities, short program duration, and logistical constraints. Community participation in some activities is also limited, which affects the sustainability of the program. Based on these findings, it is recommended to improve educational facilities, extend the duration of the program through the involvement of local tutors, and increase community participation in every stage of program planning and implementation. Adjustments to logistics and timing are also needed to maximize the impact.
Co-Authors Arobiansyah, Novaldi Bunyamin, Bubun Fauzia, Dara Maha Dewi, Aura Pridita Nirmalawati, Syifa Rahmadini, Salsa Safitri, Syifa Aulia Solihin, Dadin Sundari, Asri Wartika, Ai Ika