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All Journal International Journal of Research in Community Services Journal of Artificial Intelligence and Digital Business
Rahmadini, Ineke
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Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Energy Engineering Social Sciences Other

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Strengthening Educational And Cultural Values Through The International Community Service Program In Pattani, Thailand Nisa, Mia Kairun; Hudi, Ilham; Attalla, M. Sulthan Raihan; Wahyudi, M. Reno; Bilal, Muhammad; Munawarah, Lathifa; Audi M, Neysa; Rahmadini, Ineke; Adha, Khusnul; Pele, Imanullah Ulu; Arafat, Ismail
International Journal of Research in Community Services Vol 5, No 4 (2024)
Publisher : Research Collaboration Community (RCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijrcs.v5i4.743

Abstract

The International Community Service Program (KKN) at Kalamullah Al-Qur'an and Multilingual School in Pattani, Thailand, aims to strengthen educational and cultural values through a series of work programs that focus on various aspects of learning and culture. The work programs include: (1) Teaching Program, which improves the quality of education at the elementary, middle, and high school levels with interactive teaching methods; (2) Dream Tree Program, which inspires students to set their dreams and plan for their future; (3) Finger Painting Program, which encourages students' creativity through painting; (4) Direction Sign Program, which facilitates navigation and language comprehension in the school environment; (5) Batik Program, which introduces the art of Indonesian batik as part of cultural heritage; and (6) Introducing Indonesian Cuisine Program, which introduces Indonesian cuisine such as rendang, chicken curry, and chili paste to staff, teachers, and students. These programs not only enrich student’s educational and cultural experiences, but also strengthen the relationship between Indonesia and Thailand. These activities successfully facilitated positive cultural exchanges and deepened the understanding of Indonesian culture and education in Thailand.
Pengaruh Green Marketing, Kesadaran Lingkungan, dan Brand Image, terhadap Keputusan Pembelian Produk Avoskin pada Generasi Z di Pekanbaru Rahmadini, Ineke
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2679

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Green Marketing, Kesadaran Lingkungan, dan Brand Image terhadap Keputusan Pembelian konsumen. Penelitian ini menggunakan studi kuantitatif dengan metode survei melalui penyebaran kuesioner kepada generasi Z di Universitas Riau dan Universitas Muhammadiyah Riau di Kota Pekanbaru, dengan jumlah responden sebanyak 110 responden. Hasil uji t menunjukkan bahwa Green Marketing berpengaruh positif dan signifikan terhadap Keputusan Pembelian, yang berarti strategi pemasaran ramah lingkungan dapat mendorong konsumen untuk membeli produk. Sebaliknya, Kesadaran Lingkungan tidak berpengaruh signifikan terhadap Keputusan Pembelian, menunjukkan adanya kesenjangan antara sikap pro-lingkungan dengan perilaku aktual konsumen. Sementara itu, Brand Image juga terbukti berpengaruh positif dan signifikan terhadap Keputusan Pembelian, di mana citra merek yang kuat dapat memengaruhi preferensi dan loyalitas konsumen terhadap suatu produk. Berdasarkan hasil tersebut, perusahaan disarankan untuk lebih mengembangkan strategi Green Marketing dan memperkuat Brand Image guna meningkatkan keputusan pembelian konsumen.
Co-Authors Adha, Khusnul Arafat, Ismail Attalla, M. Sulthan Raihan Audi M, Neysa Bilal, Muhammad Ilham Hudi Aim Abdulkarim Kokom Komalasari, Ilham Hudi Aim Abdulkarim Munawarah, Lathifa Nisa, Mia Kairun Pele, Imanullah Ulu Wahyudi, M. Reno