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All Journal JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Jurnal Teknologi Komputer dan Informatika Indonesian Journal of Strategic Management (IJSM)
Hutahaean, Limbert
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering

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PERAN SISTEM PEMBAYARAN DIGITAL DALAM MENINGKATKAN PENJUALAN UMKM Hutahaean, Limbert; Shabrina, Alifia Rahma; Martiani, Yasmin; Syakduzzaman, Syakduzzaman; Yulia, Astri; Gunardi, Gunardi
Jurnal Teknologi Komputer dan Informatika Vol 3 No 1 (2024): Jurnal Teknologi Komputer dan Informatika (TEKOMIN)
Publisher : LPPM Politeknik Pajajaran ICB Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59820/tekomin.v3i1.325

Abstract

MSMEs (Micro, Small, and Medium Enterprises) have a crucial role in the economy, especially in developing countries like Indonesia. One of the main challenges faced by MSMEs is access to modern and efficient payment technology. This study aims to analyze the role of digital payment systems in increasing MSME sales. The research method used is a literature study by reviewing various relevant scientific literature. The results of the study show that the adoption of digital payment systems, such as electronic wallets (e-wallets), QRIS, and online bank transfers, can improve operational efficiency, reduce the risk of cash transactions, and expand the reach of the MSME market. The use of digital payment methods also allows MSMEs to increase financial transparency and more easily access financial services such as loans or investments. However, there are several challenges in implementing a digital payment system, including low digital literacy among MSME actors, limited technological infrastructure in several regions, and lack of socialization regarding the benefits of digitalization. Therefore, a comprehensive strategy is needed, such as increasing digital literacy and providing supporting infrastructure, to optimize the benefits of the digital payment system for MSMEs.
DINAMIKA MAKROEKONOMI INDONESIA, ANALISIS FAKTOR-FAKTOR PENENTU PERTUMBUHAN EKONOMI Gunardi; Gunardi, Gunardi; Veranita, Mira; Turyandi, Itto; Wahyudi, Wahyudi; Kesumah, Priatna; Hutahaean, Limbert; Framesthi, Dyah Bayu
IJSM Vol 8 No 2 (2025): Indonesia Journal of Strategic Management
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/64x43t32

Abstract

This research aims to analyze the determinants of Indonesia's economic growth using a qualitative approach. By understanding the complex relationships among macroeconomic variables, it is expected to provide more effective policy recommendations to promote sustainable economic growth. The analysis results indicate that monetary policy, investment, and labor market conditions play crucial roles in determining the direction of economic growth. A stable monetary policy contributes to increased purchasing power and domestic consumption. Additionally, foreign direct investment (FDI) serves as a primary driver of growth by enhancing infrastructure and technology. Despite challenges such as global uncertainty and commodity price fluctuations, opportunities for growth remain wide open through innovation and the adoption of new technologies
STRATEGI MANAJEMEN KOMUNIKASI DIGITAL DALAM MENINGKATKAN REPUTASI INSTITUSI PENDIDIKAN TINGGI DI ERA DISRUPSI MEDIA Hutahaean, Limbert; Gunardi, Gunardi; Sujana, Nana
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 5 No 1 (2026): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : PUBLISHER ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v5i1.263

Abstract

Digital transformation has fundamentally reshaped communication patterns in higher education institutions in building and maintaining their reputations. Media disruption—characterized by platform convergence, accelerated information flows, and increased public participation—requires universities to develop adaptive and data-driven digital communication management strategies. This study aims to analyze digital communication management strategies in enhancing the reputation of higher education institutions and to formulate a conceptual model relevant to the dynamics of the digital era.The research employs a qualitative approach with a multiple case study design involving three higher education institutions in Indonesia. Data were collected through in-depth interviews, social media observation, and analysis of communication policy documents. The data were analyzed using thematic analysis, including open, axial, and selective coding procedures. The findings reveal that effective digital communication strategies consist of four main stages: strategic planning based on institutional positioning, narrative content production through academic storytelling, management of two-way engagement, and reputation monitoring based on digital analytics. The results also indicate that the integration of communication management and social media data analysis significantly contributes to strengthening public trust and enhancing institutional image.This study proposes the “Adaptive Digital Communication Strategy Model” as a conceptual contribution to the development of communication management in higher education institutions.
Co-Authors Baehaqi Dyah Bayu Framesthi Gunardi Gunardi Gunardi Indradewa, Rhian kesumah, priatna Martiani, Yasmin Shabrina, Alifia Rahma Sujana, Nana Syakduzzaman, Syakduzzaman Turyandi, Itto Veranita, Mira Wahyudi Wahyudi Yulia, Astri