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All Journal Journal of Community Service Botani: Publikasi Ilmu Tanaman dan Agribisnis
Mochamad Bintang
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Crm (Customer Relationship Management) Terhadap Kepuasan Pembelian di Farmers Market Botani Square Glori S Napitupulu; Ilham Hasrimi; Mochamad Bintang; Rachel Sofia Audina; Agung Prayudha Hidayat; Astiani Safitri
Botani : Publikasi Ilmu Tanaman dan Agribisnis Vol. 1 No. 2 (2024): May: Botani: Publikasi Ilmu Tanaman dan Agribisnis
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/botani.v1i2.39

Abstract

Maintaining the best possible relationship with customers is part of Customer Relationship Management (CRM). The goal is to keep customers loyal and make the company make more money. Leading companies have incorporated CRM into their marketing strategies in an effort to increase sales. The Farmers Market company has implemented a customer relationship management (CRM) system; however, there has been no evaluation of their CRM model to identify profitable marketing strategies or customer retention opportunities. To conduct this investigation, a survey had to be conducted on a sample of 55 current Farmers Market consumers. Using the partial least squares method, the analysis will be conducted with the help of the SmartPLS 2.0 program. The findings of the analysis show that, overall, CRM variables relating to the impact of human resources on customer loyalty and customer satisfaction provide satisfactory results. Customer satisfaction is significantly influenced by each HR variable. While all other variables did contribute to the results, they were not statistically significant. This section of the study concludes with an analysis of the impact of Farmers' Market management and suggestions for improvement.
Creation of a Family Medicinal Plant Garden in the Community Service Program in Badama Region, Cimalaka Village, Sumedang Muhammad Panji Abdurrahman; Nesywa Nur Aini; Hanadia Rahmani Gania Putri; Fathiya Reina Maulidia; Mochamad Bintang; Hawa Aufa; Imel Aura Agustin; Habib Khirzin Al Mahdaly; Halimah, Nur; Nopiyanti Rahmawati; Nelis Hernahadini
Journal of Community Service Vol 7 No 2 (2025): JCS, December 2025
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56670/jcs.v7i2.363

Abstract

TOGA (Family Medicinal Plant) is a plant that is efficacious and is used to meet family needs for medicines. This TOGA aims to meet the community's needs for plant-derived drugs, thereby building health as a catalyst for community empowerment activities. The implementation of this service was carried out in Badama hamlet with the Real Work Lecture (KKN) scheme, to increase the community's understanding of the benefits of TOGA. In general, the people of Badama Hamlet work as farmers. In addition, this village has the potential for land development, including the cultivation of medicinal plants. The methods employed in the implementation of the service include socialization, the collection of medicinal plants, and the creation of a TOGA garden. The result of this activity is a TOGA garden that the community can use for medicinal needs.
Co-Authors Agung Prayudha Hidayat Astiani Safitri Fathiya Reina Maulidia Glori S Napitupulu Habib Khirzin Al Mahdaly Hanadia Rahmani Gania Putri Hawa Aufa Ilham Hasrimi Imel Aura Agustin Muhammad Panji Abdurrahman Nelis Hernahadini Nesywa Nur Aini Nopiyanti Rahmawati Nur Halimah Rachel Sofia Audina