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All Journal Global Leadership Organizational Research in Management
Bayu Amanda
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Decision Sciences, Operations Research & Management Social Sciences

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Penerapan Manajemen Perubahan Pada Pengembangan Pondok Ikan Bakar Bayu Amanda; Mahmuda Sitorus; Adi Purnama; Dendi Hafizkri; Rifki Eka Wijaya; Ramdani Bayu Putra
Global Leadership Organizational Research in Management Vol. 2 No. 1 (2024): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v2i1.847

Abstract

Perubahan dalam pola komsumsi masyarakat dan persaingan usaha yang semakin ketat mendorong perlunya inovasi dalam industri kuliner. Penelitian ini menggali proses perubahan dari aspek manajemen, startegi adaptasi, dan ilplementasi inovasi untuk memperkuat dan memperluas jangkauan pondok ikan bakar dalam proses pasar yang berkembang. Metode kualitati f yang digunakan untuk mengumpulkan data dari pemilik usaha, pelanggan, dan analisi industri, memberikan wawasan mendalam tentnag bagaimana manajemen perubahan di gunakan untuk memperkuat pondok ikan bakar di tengah dinamika pasar. Hasil menunjukan bahwa penerapan strategi perubahan yang tepat mampu menigkatkan daya saing dan keberlangsungan usaha pondok ikan bakar dalam menghadapi perubahan pasar yang cepat. Implikasi dari penelitian ini memberikan wawasan bagi pemilik usaha kuliner dalam mengelolah perubahan untuk meningkatkan daya saing dan pertumbuhan usaha mereka.
Penerapan Strategi Marketing Mix (Bauran Pemasaran) Pada UMKM Pondok Ikan Bakar Aru Lubeg Adi Purnama; Akhdiat Oktrinaldo; Bayu Amanda; Vicky Brama Kumbara
Global Leadership Organizational Research in Management Vol. 2 No. 3 (2024): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

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Abstract

In line with the development of the era of science and technology, the pace of culinary business development is running rapidly. development of the culinary business is running at a rapid pacePadang is a city that Padang is a city that has tourist attractions that are often visited by tourists, with the many tourist attractions that exist make more and more MSMEs grow in the city of Padang. Padang, so that the emergence of businesses such as Pondok Ikan Bakar Aru Lubeg, this business is a good opportunity for Pondok Ikan Bakar Aru Lubeg. This is a good opportunity for Pondok Ikan Bakar Aru Lubeg to market its products. research is interested in How is the implementation of the marketing mix strategy in developing a business? which was carried out by Pondok Ikan Bakar Aru Lubeg? With the aim to identify and analyze the right marketing mix strategy for Pondok Ikan Bakar in order to achieve several main targets: 1. IncreaseSales: Increase the sales volume of grilled fish through effective marketing strategiesmarketing strategy. 2. Increased Consumer Awareness: Increase consumer awarenessawareness about the existence of Pondok Ikan Bakar as an attractive culinary destination. destination. 3. Brand Awareness Development: Building a strong and positive brand imagepositive in the eyes of consumers
Co-Authors Adi Purnama Akhdiat Oktrinaldo Dendi Hafizkri Mahmuda Sitorus Ramdani Bayu Putra Rifki Eka Wijaya Vicky Brama Kumbara