Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal)
Kosasih
Universitas Sangga Buana YPKP
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
THE INFLUENCE OF MARKETING STRATEGY AND SERVICE INNOVATION ON THE GROWTH OF PRIVATE HOSPITAL PATIENTS Tia Ariani Salsabila; Kosasih; Vip Paramarta; Farida Yuliaty; Fitriana
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 4 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i1.2502

Abstract

Private hospitals need to implement marketing strategies and service innovation to increase the number of patients and maintain a competitive advantage. Marketing strategies increase public awareness, while service innovation improves quality and patient satisfaction. This research aims to analyze the influence of both. The method used is a literature study with secondary data from articles and literature taken from Google Scholar (2020-2024). The results of research conducted by several authors also show that marketing strategies and service innovation have a significant impact in increasing the number of patients visiting the hospital.The research results show that these two factors have a positive effect on the number of patient visits. Effective marketing strategies can attract public interest in health services, while service innovation improves the quality of the patient experience. These two factors interact, helping hospitals strengthen their competitive advantage and drive patient growth. Therefore, hospitals must develop effective marketing and service innovation strategies to maintain growth and competitive advantage.
THE INFLUENCE OF MANAGEMENT INFORMATION SYSTEMS, PROCESS INNOVATION AND OPERATIONAL EFFICIENCY IN HOSPITALS Ivana Yolanda; Kosasih; Vip Paramarta; Farida Yuliaty
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 4 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i1.2512

Abstract

The implementation of Hospital Management Information System (SIMRS) is a solution to improve operational efficiency by integrating various aspects of services, including administration, electronic medical records, and resource management. This study aims to analyze the role of Hospital Management Information System (SIMRS) and process innovation in improving hospital operational efficiency. The method used is a literature review by collecting and analyzing sources from academic databases such as PubMed, ScienceDirect, ResearchGate, and Google Scholar in the range of 2019-2024. This review discusses the implementation of SIMRS, digitalization of health services, and optimization of medical personnel and facility management. The results show that SIMRS implementation improves administrative efficiency and service coordination, while innovations such as electronic medical records, digital queuing systems, and telemedicine contribute to improved access and quality of care. In addition to technology, efficient management of medical personnel and referral systems also had a significant impact on hospital performance. This study provides recommendations for hospital managers in designing optimal strategies for technology implementation to improve health services.
Co-Authors Farida Yuliaty Fitriana Fitriana Ivana Yolanda Tia Ariani Salsabila Vip Paramarta