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THE INFLUENCE OF MARKETING STRATEGY AND SERVICE INNOVATION ON THE GROWTH OF PRIVATE HOSPITAL PATIENTS Tia Ariani Salsabila; Kosasih; Vip Paramarta; Farida Yuliaty; Fitriana
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 4 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i1.2502

Abstract

Private hospitals need to implement marketing strategies and service innovation to increase the number of patients and maintain a competitive advantage. Marketing strategies increase public awareness, while service innovation improves quality and patient satisfaction. This research aims to analyze the influence of both. The method used is a literature study with secondary data from articles and literature taken from Google Scholar (2020-2024). The results of research conducted by several authors also show that marketing strategies and service innovation have a significant impact in increasing the number of patients visiting the hospital.The research results show that these two factors have a positive effect on the number of patient visits. Effective marketing strategies can attract public interest in health services, while service innovation improves the quality of the patient experience. These two factors interact, helping hospitals strengthen their competitive advantage and drive patient growth. Therefore, hospitals must develop effective marketing and service innovation strategies to maintain growth and competitive advantage.
THE INFLUENCE OF MANAGEMENT INFORMATION SYSTEMS, PROCESS INNOVATION AND OPERATIONAL EFFICIENCY IN HOSPITALS Ivana Yolanda; Kosasih; Vip Paramarta; Farida Yuliaty
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 4 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i1.2512

Abstract

The implementation of Hospital Management Information System (SIMRS) is a solution to improve operational efficiency by integrating various aspects of services, including administration, electronic medical records, and resource management. This study aims to analyze the role of Hospital Management Information System (SIMRS) and process innovation in improving hospital operational efficiency. The method used is a literature review by collecting and analyzing sources from academic databases such as PubMed, ScienceDirect, ResearchGate, and Google Scholar in the range of 2019-2024. This review discusses the implementation of SIMRS, digitalization of health services, and optimization of medical personnel and facility management. The results show that SIMRS implementation improves administrative efficiency and service coordination, while innovations such as electronic medical records, digital queuing systems, and telemedicine contribute to improved access and quality of care. In addition to technology, efficient management of medical personnel and referral systems also had a significant impact on hospital performance. This study provides recommendations for hospital managers in designing optimal strategies for technology implementation to improve health services.
THE EFFECT OF INFORMATION ACCESSIBILITY, DIGITAL LITERACY, AND ORGANIZATIONAL COMMITMENT ON THE OPTIMIZATION OF WORKING DOCUMENTS ON THE MUTIARA PUSTAKA WEBSITE Verianto; Farida Yuliaty; Kosasih; Sobarna; Vip Paramarta; Fitriana
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 3 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19006990

Abstract

This study aims to analyze the influence of information accessibility, digital literacy, and organizational commitment on the optimization of work documents based on the Mutiara Pustaka website at PT Mutiara Tanjung Lestari Site Berau. The study used an associative quantitative approach with a survey method of 96 respondents. The analysis technique used multiple linear regression. The results of the study indicate that partially digital literacy and organizational commitment have a positive and significant effect on the optimization of work documents, while information accessibility has a positive but insignificant effect. Simultaneously, all three variables have a significant effect with an Adjusted R Square value of 0.854, meaning 85.4% of the variation in work document optimization can be explained by the research model. This finding confirms that the success of a company's digital transformation is not only determined by the quality of the information system, but also by the digital competence of users and ongoing organizational support.
THE The Influence of Workload, Employee Compensation, And Employee Competence on Employee Performance at The Simpang Tiga Redelong District Court And The Simpang Tiga Redelong Syar’iyah Court, Bener Meriah Regency, Aceh Province Dedi Alnando; Kosasih; Vip Paramarta
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8287

Abstract

This study aims to analyze the effect of workload, employee compensation, and employee competence on employee performance at the District Court of Simpang Tiga Redelong and the Syar’iyah Court of Simpang Tiga Redelong, Bener Meriah Regency, Aceh Province. The number of research samples was determined using the Slovin formula, resulting in 53 respondents from the total population of employees. The research method applied a quantitative approach with multiple regression analysis conducted through SPSS version 16.0. Descriptive analysis revealed that the workload variable was categorized as low, while employee compensation, employee competence, and employee performance were categorized as good. The simultaneous test (F-test) produced an F-value = 9.546 with a significance level of 0.000 < 0.05, indicating that workload, employee compensation, and employee competence collectively have a significant effect on employee performance. However, the partial test (t-test) showed varying contributions of each variable. The workload variable (BK) obtained a t-value of -0.953 with sig. 0.345 (> 0.05), meaning it had no significant effect on performance. The employee compensation variable (KSP) had a positive and significant effect with a t-value of 2.436 and sig. 0.019 (< 0.05). Meanwhile, the employee competence variable (KMP) showed a positive but not significant effect with a t-value of 1.679 and sig. 0.100 (> 0.05). Based on these findings, it is suggested that institutions should pay greater attention to balanced workload distribution, strengthen a fair and performance-oriented compensation system, and continuously foster employee competence development to enhance the long-term performance of judicial institutions.
Blockchain Enabled Smart Contracts in Halal Supply Chains: Enhancing Digital Trust, Operational Efficiency, and Competitive Advantage Ramlan Sugianto; Kosasih
Majalah Ilmiah Bijak Vol. 23 No. 1: March 2026
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/c774h955

Abstract

The complex challenges confronting the halal logistics sector require innovative solutions to ensure religious adherence, especially due to manual documentation processes that are fragmented and disconnected along supply chains. These shortcomings undermine transparency and integrity, heightening risks of noncompliance and eroding consumer confidence. This research aims to explore integrating blockchain-enabled smart contracts into halal supply chains to boost compliance, traceability, and operational efficiency. Semi-structured interviews and focus groups with certification bodies, logistics providers, and blockchain specialists generated qualitative data. Thematic analysis using NVivo software developed a conceptual model for applying blockchain in halal logistics. Findings revealed that smart contracts can automate verification of compliance, reduce errors and fraud from human intervention, and provide immutable records aligned with Islamic ethics. Moreover, technological readiness within organizations, capabilities, and regulatory support emerged as pivotal factors for adoption. Theoretically, applying Signaling Theory and the Technology-Organization-Environment framework to the halal supply chain context contributes new knowledge. Practically, a blueprint results for building digital trust mechanisms addressing both faith-based and operational issues. This advances discourse on ethical innovation in logistics and aids policymaking for more resilient, trustworthy halal supply chain systems.