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All Journal Jumat Ekonomi: Jurnal Pengabdian Masyarakat Business and Economic Publication
ummah, anita rohmatul
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Economics, Econometrics & Finance Education Social Sciences Other

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Pengaruh Stres Kerja, Burnout, dan Work Life Balance Terhadap Kinerja Karyawan (Studi Kasus di PT Putra Tani Bhineka Jombang) Anandita, Septian Ragil; Bisari, Nia Aprilia; Ummah, Anita Rohmatul
Business and Economic Publication Vol. 3 No. 1 (2025): Business and Economic Publication
Publisher : Fakultas Ekonomi Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/bep.v3i1.1294

Abstract

Penelitian ini mengkaji pengaruh stres kerja, burnout, dan work-life balance terhadap kinerja karyawan di PT Putra Tani Bhineka, sebuah perusahaan di sektor pertanian. Penelitian ini menggunakan pendekatan kuantitatif asosiatif untuk mengeksplorasi hubungan antar variabel tersebut. Data dikumpulkan dari 40 karyawan menggunakan metode sampel jenuh. Analisis regresi linier berganda menunjukkan bahwa work-life balance memiliki pengaruh signifikan terhadap kinerja karyawan, sementara stres kerja dan burnout tidak memiliki pengaruh signifikan. Namun, secara simultan, stres kerja, burnout, dan work-life balance memiliki pengaruh signifikan terhadap kinerja karyawan. Temuan ini menunjukkan bahwa pengelolaan yang efektif terhadap faktor-faktor ini dapat meningkatkan kinerja karyawan, menekankan pentingnya kebijakan yang mendukung manajemen stres, pengurangan burnout, dan keseimbangan kerja-hidup.
Transformasi Digital: Pendampingan Pemasaran dan Rebranding untuk Kesuksesan UMKM Umardiyah, Fitri; Ummah, Anita Rohmatul; Sholihah, Noviana Nur; Ma'arif, Iin Baroroh; Pertiwi, Novia Ayu Sekar
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024): Desember
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v5i3.5440

Abstract

Businesses use the internet as a source of information and as a marketing and sales tool. Digital sales and marketing can also reach more potential consumers. The rapid phenomenon of digital information has become a place to shift a business from conventional sales and marketing to digital. However, not all business activists have been able to keep up with changes in the flow of digitalization. This also happens to MSME activists in Kudubanjar Village. The main objective of this PKM activity is to help MSME activists who do not understand the importance of digital sales and marketing and are able to brand their products. PKM activities were carried out in two stages, namely a workshop which was held on August 8, 2024 and mentoring which was carried out on August 12-15, 2024, August 19-22, 2024 and August 27, 2024. The results obtained are that MSME activists understand what branding and digital marketing are, can make logo designs, and can promote products through WhatsApp Bussines.
Co-Authors Anandita, Septian Ragil Bisari, Nia Aprilia Ma'arif, Iin Baroroh Pertiwi, Novia Ayu Sekar Sholihah, Noviana Nur Umardiyah, Fitri