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All Journal Interdisciplinary Social Studies ETAM: Jurnal Pengabdian kepada Masyarakat
Diah, Ahyar M.
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Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Mechanical Engineering Physics Public Health Social Sciences Other

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Pelatihan Desain Kemasan dan Perhitungan Harga Jual untuk Produk UMKM Desa Salo Palai Cahyadi, Dwi; Azizah, Amiril; Andansari, Dita; Wulaningrum, Ratna; Arifin, Zainal; Diah, Ahyar M.; Irawan, Dedy; Utomo, Karyo Budi; Suparno, Suparno; Keliwar, Said
Jurnal ETAM Vol. 5 No. 1 (2025): FEBRUARY
Publisher : Politeknik Negeri Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46964/etam.v5i1.1204

Abstract

Salo Palai Village is one of the villages in Kutai Kartanegara Regency, East Kalimantan. Salo Palai Village has several garden products such as pepper and other processed garden products such as banana chips, fruit syrup and so on. With garden products and processed garden products, this village has the potential to be able to develop the welfare of its community through MSMEs from several of these products. As an MSME business that continues to grow, good packaging and calculating the selling price of MSME products are things that should be considered in attracting and introducing their products to consumers in order to increase the value and number of sales of their products. By conducting lecture methods and direct training to participants, it will have a direct impact on them on how to design good packaging and promotions for MSMEs. Thus, community service activities in the field of design and promotion through financial calculations for product sales are expected to be an effort to provide an understanding of the importance of increasing sales value.
Digital Marketing: Determinant of E-Wallet Intention for Retail Buyers Surahman, Surahman; Diah, Ahyar M.; Batoteng, Hendrik; Sarlivia, Sarlivia; Kartina, Desi; Vidhiyanty, Putri M.
Interdisciplinary Social Studies Vol. 2 No. 8 (2023): Special Issue
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v2i8.457

Abstract

Background: Practically, cell phones not only function as a means of communication and entertainment media but also as a means of payment through various mobile banking and e-wallet applications installed on cell phones. Not only that, but cashless payments can also save time and decrease the time for waiting for change when making transactions. Aim: This study aims to determine the suitability and security received by users of the application of funds and how these two aspects affect the attitudes and behavior of users in the future. Method: The research method used in this study was a survey conducted by distributing questionnaires through online and offline media. The demographics examined in this study are the first users of the E-Wallet Fund application who are domiciled in Samarinda. Both users are classified as having used or are currently using the app. The data the researchers received were 200 respondents, which obtained a total sample data of 160 respondents after sorting. Findings: This study found that attitudes can be influenced by the level of suitability of application users with the lifestyle and habits of users, and behavioral intentions are influenced by how high the level of suitability and also the level of security received and the attitude that arises from the whole process of using it. However, it turns out that this research found that the level of security received did not influence attitudes.
Antecedents of Purchase Decision of Vape Users in Samarinda Diah, Ahyar M.; Surahman, Surahman; Azizah, Amiril; Setiawan, Indra; Kintani, Aninda; Inggrid, Queen
Interdisciplinary Social Studies Vol. 2 No. 9 (2023): Special Issue
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v2i9.476

Abstract

Background: Vape, sometimes known as "electronic cigarettes," first made its way into Indonesia in 2012. As technology advances, vaping's popularity there is still rising. The vast number of people who traveled abroad for vacation is where it all began. They brought vaporizers with them when they went back to Indonesia. They introduced them to friends, family, and coworkers in their various communities, which led to many people switching from traditional cigarettes to vaping and raising the price of vape in Indonesia. Aim: The purpose of this study was to analyze and prove the effect of perceived enjoyment, social influence, subjective norms, personal gratification on the attitude of vape users in Samarinda City. Method: Researchers conducted quantitative research by providing questionnaires to residents of Samarinda who use vaping products. The questionnaire contains 26 indicators and 26 statements scores on a scale of 1 to 5, with one strongly disagreeing and five strongly agreeing. The sample size for the SEM (Structural Equation Modeling) analysis tool is 100-200 respondents to estimate interpretations with SEM performed on the IBM AMOS 23 software. Findings: Perceived enjoyment, social influence, subjective norms, and personal gratification significantly effect the attitudes of vape users in Samarinda City. In addition, attitude and intention significantly affects purchase decisions for vape users in Samarinda City.
Co-Authors Andansari, Dita Azizah, Amiril Batoteng, Hendrik Dwi Cahyadi Indra Setiawan Inggrid, Queen Irawan, Dedy Kartina, Desi Karyo Budi Utomo, Karyo Budi Kintani, Aninda Said Keliwar Sarlivia, Sarlivia Suparno Suparno Surahman Surahman Vidhiyanty, Putri M. Wulaningrum, Ratna Zainal Arifin