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p-Index From 2020 - 2025
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All Journal Community Empowerment Interdisciplinary Social Studies
Batoteng, Hendrik
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Arts Humanities Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences

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Digital transformation for MSMEs: Boosting sales through e-commerce and social media Surahman, Surahman; Hariyadi, Sugeng; Barus, Bela; Batoteng, Hendrik; Rahmadhani, Adestya; Aisyayah, Wulan Nur; Pustpita, Aulia Oktaviani; Febrianti, Nadya
Community Empowerment Vol 10 No 6 (2025)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.13099

Abstract

This community service activity aims to enhance the effectiveness of digital marketing for retail Micro, Small, and Medium Enterprises (MSMEs), specifically Pasundan Gorden, through the integration of e-commerce and social media. The activities encompassed the design of a user-friendly e-commerce website, the development of focused social media campaigns, and the evaluation of their impact on business performance. Implementation methods included identifying participant needs, preparing training materials, conducting interactive workshops, and post-training evaluation. Results demonstrated a significant improvement in participants' understanding and skills in digital marketing, with average scores increasing from 60 to 85. Furthermore, a responsive website and focused social media campaigns were created, leading to increased consumer engagement, brand awareness, and sales. Dissemination of information on content marketing, SEO, and augmented reality is recommended to enhance customer loyalty. Thus, this activity serves as a model for other MSMEs to improve digital competitiveness through planned strategy implementation and continuous evaluation.
Digital Marketing: Determinant of E-Wallet Intention for Retail Buyers Surahman, Surahman; Diah, Ahyar M.; Batoteng, Hendrik; Sarlivia, Sarlivia; Kartina, Desi; Vidhiyanty, Putri M.
Interdisciplinary Social Studies Vol. 2 No. 8 (2023): Special Issue
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v2i8.457

Abstract

Background: Practically, cell phones not only function as a means of communication and entertainment media but also as a means of payment through various mobile banking and e-wallet applications installed on cell phones. Not only that, but cashless payments can also save time and decrease the time for waiting for change when making transactions. Aim: This study aims to determine the suitability and security received by users of the application of funds and how these two aspects affect the attitudes and behavior of users in the future. Method: The research method used in this study was a survey conducted by distributing questionnaires through online and offline media. The demographics examined in this study are the first users of the E-Wallet Fund application who are domiciled in Samarinda. Both users are classified as having used or are currently using the app. The data the researchers received were 200 respondents, which obtained a total sample data of 160 respondents after sorting. Findings: This study found that attitudes can be influenced by the level of suitability of application users with the lifestyle and habits of users, and behavioral intentions are influenced by how high the level of suitability and also the level of security received and the attitude that arises from the whole process of using it. However, it turns out that this research found that the level of security received did not influence attitudes.
Digital Communication: Bridge to Repurchase Intention Batoteng, Hendrik; Surahman, Surahman; Barus, Bela; Patimah, Patimah; Batoteng, Gloria Adelaide; Aulia, Rahmah Athaya
Interdisciplinary Social Studies Vol. 2 No. 9 (2023): Special Issue
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v2i9.477

Abstract

Background: According to the Top Brand Index (TBI) statistics for 2021, Milo was ranked fifth in the ready-to-drink liquid milk category. Furthermore, in the Milk Powder category, Milo was picked third out of four milk brands in the same year. Aim: This study examines the impact of Brand Familiarity, Brand Love, and e-WOM on Brand Attitude and the Repurchase Intention of Milo brand consumers in Samarinda City. Method: This study uses a questionnaire with the object of research being the Milo Brand product. The sample of this study is 147 respondents conducted in the city of Samarinda. The method of sampling is accidental sampling, which means that data were collected from respondents while found. The research methodology for this study involves using a quantitative approach, including path analysis and Structural Equation Modeling (SEM), which were analyzed using IBM SPSS Statistic 25 software and AMOS 5.0 software. Findings: The analysis of the structural model in this study found that three out of six hypotheses were significant: (1) the effects of Brand Familiarity, e-WOM, and Brand Love on Brand Attitude, and (2) the effects of e-WOM, Brand Love, and Brand Attitude on Repurchase Intention. The other three hypotheses were not significant: (1) the effect of Brand Familiarity on Brand Attitude, (2) the effect of Brand Love on Repurchase Intention, and (3) the effect of e-WOM on Repurchase Intention.
Co-Authors Aisyayah, Wulan Nur Aulia, Rahmah Athaya Barus, Bela Batoteng, Gloria Adelaide Diah, Ahyar M. Febrianti, Nadya Kartina, Desi Patimah Patimah Pustpita, Aulia Oktaviani Rahmadhani, Adestya Sarlivia, Sarlivia Sugeng Hariyadi, Sugeng Surahman Surahman Vidhiyanty, Putri M.