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MENGEMBANGKAN EKONOMI KREATIF UNTUK MASYARAKAT YANG SEHAT, CERDAS, DAN MANUSIAWI DI DESA SIDADADI, HAURGEULIS, INDRAMAYU Rahim, Abdur; Arrasyid, Rakhmatan Lil Alamin; Najibullah, Nabilla Al-Zahira; Sudarman, Sudarman; Mariah, Siti; Abdillah, Muhammad Mukhlis; Riyanto, Riyanto; Kadarusman, Adang; Zulfikar, Nouval Annan
Jurnal Abdimas Bina Bangsa Vol. 6 No. 1 (2025): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v6i1.1684

Abstract

The creative economy is a concept that is increasingly relevant in this modern era, where creativity and innovation are the main keys in creating added value. The development of the creative economy in Sidadadi will not only create jobs, but can also build a healthy, intelligent and humane society. The aim of this Community Service (PkM) activity is to develop a creative economy for healthy, intelligent and humane communities in Sidadadi village, Haurgeulis, Indramayu. The results of this Community Service (PkM) activity show that the creative economy can be the main pillar in improving people's quality of life. The development of the creative economy in rural areas can increase the competitiveness and economic independence of the community. Apart from that, by utilizing digital technology, the people of Sidadadi Village can reach a wider market, not only at the local level but also nationally and internationally.
KEWIRAUSAHAAN DIGITAL DI KALANGAN MAHASISWA: STUDI LITERATUR Alifia, Diva Ananda; Al Hafidh, Muharik Nahdloh; Arrasyid, Rakhmatan Lil Alamin; Gunawan, Muhammad Difa; Sobirin
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 03 (2025): Volume 10 No. 03 September 2025 Build
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i03.29779

Abstract

The rise of the digital economy has created unprecedented opportunities, particularly for the younger generation. This study aims to provide a comprehensive analysis of the dynamics of digital entrepreneurship among university students through a systematic literature review. The research synthesizes findings from various academic sources to map the driving factors, significant barriers, and the critical role of the higher education ecosystem. The analysis reveals that students are motivated by a combination of intrinsic factors, such as the desire for autonomy and financial independence, and extrinsic factors, including technological accessibility and low entry barriers. However, their journey is fraught with challenges, most notably a competency gap between technical digital skills and strategic business acumen, limited access to capital, and difficulties in balancing academic responsibilities with business demands. This study underscores that universities play a pivotal role not merely as educational institutions but as central hubs in the entrepreneurial ecosystem. The development of integrated support systems including practice-based curricula, business incubators, mentorship programs, and industry partnerships is identified as a critical success factor. This paper concludes by offering strategic recommendations for universities, policymakers, and students to collaboratively foster a more vibrant and resilient generation of digital entrepreneurs. Keywords: Digital Entrepreneurship, Student Entrepreneurs, Entrepreneurial Ecosystem, Digital Literacy, Higher Education;