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All Journal Technomedia Journal CCIT (Creative Communication and Innovative Technology) Journal
Mustofa, Kenny Ilyas
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Computer Science & IT Languange, Linguistic, Communication & Media

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The Effectiveness of Using WordPress-Based Digital Invitations in Social Event Marketing Aini, Qurotul; Santoso, Nuke Puji Lestari; Mustofa, Kenny Ilyas; Apriani, Desy
CCIT (Creative Communication and Innovative Technology) Journal Vol 18 No 1 (2025): CCIT JOURNAL
Publisher : Universitas Raharja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/ccit.v18i1.3717

Abstract

Digital marketing plays an important role in enhancing the promotion of social events in the digital era. In an effort to reach a wider audience, WordPress-based digital invitations are one of the potential tools to support marketing effectiveness. This study aims to analyze the extent to which the use of WordPress-based digital invitations can help social event organizers increase audience participation and engagement. This research uses a quantitative descriptive method with data collection through a survey of social event organizers and analysis of traffic and engagement data from the WordPress platform. The data collection process was conducted to understand the impact of WordPress features, such as flexible design, SEO optimization, and social media integration, on social event marketing success. The results showed that WordPress-based digital invitations significantly increased the number of event participants, the level of audience engagement, as well as the perceived professionalism of the event. These findings indicate that WordPress can be an effective strategic tool in digital marketing for social events. In conclusion, WordPress is a platform that can support social event organizers in designing more effective marketing strategies, especially by leveraging its features to optimize the appeal of digital invitations. This research provides practical insights for event organizers and opens up opportunities for further research in similar areas.
Pengaruh Metode Waterfall dalam Penyempurnaan Proses Pengembangan Sistem Informasi Akademik secara Sistematis: Impact of Waterfall Method on Systematic Academic Information System Development Po Abas Sunarya; Untung Rahardja; Santoso, Nuke Puji Lestari; Mulyati; Mustofa, Kenny Ilyas; Bennet, Daniel
Technomedia Journal Vol 9 No 3 (2025): February
Publisher : Pandawan Incorporation, Alphabet Incubator Universitas Raharja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/tmj.v9i3.2421

Abstract

Academic information systems play a crucial role in supporting the operations of educational institutions, particularly in managing complex data. The main challenge in their development is ensuring that the process is structured, efficient, and aligned with user needs. The Waterfall method, as one of the sequential and systematic development approaches, is often used in information system development projects. However, its effectiveness in the context of academic information systems requires further analysis. This study aims to analyze the impact of the Waterfall method on improving the development process of academic information systems. The research focuses on three main aspects: time efficiency, cost, and the quality of the final output. Both quantitative and qualitative descriptive approaches were employed in this study. Data were collected through in-depth interviews with system developers, surveys of users (academic administration, lecturers, and students), and case studies at educational institutions using the Waterfall method. The results show that the Waterfall method provides a clear structure in the development process of academic information systems. This has a positive impact on time efficiency and the quality of the final output. However, the main drawback of this method is its lack of flexibility in addressing changing needs that often arise during the project. In conclusion, the Waterfall method is effective for academic information system development projects with stable and well-defined requirements. This study recommends exploring a hybrid approach, such as combining Waterfall with Agile, to improve responsiveness to changes in user needs in the future.
Co-Authors Bennet, Daniel Desy Apriani Mulyati Po Abas Sunarya Qurotul Aini Santoso, Nuke Puji Lestari Untung Rahardja