Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Indonesian Research Journal on Education Abdi Masyarakat UIKA
Beliya, Stafini
Unknown Affiliation
Religion Arts Humanities Chemistry Computer Science & IT Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Behavioral analysis in the development of Chicken To Go Padang Sagitri, Afreliya; Sarla Atova, Latansa; Sakinah, Atifah; Beliya, Stafini; Nila Sari, Vivi
AMK : Abdi Masyarakat UIKA Vol. 2 No. 3 (2023): SEPTEMBER
Publisher : Universitas Ibn Khaldun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/amk.v2i3.1882

Abstract

The development of Chickhen to Go Padang is a process that involves various aspects, including behaviors that affect its success. This study aims to analyze behaviors related to the development of Chickhen to Go Padang, including consumer behavior, business behavior, and its impact on business growth. This study reviews consumer behavior in the context of the development of Chickhen to Go Padang. Research on consumer behavior can provide insight into factors that influence customer purchasing decisions, such as taste, price, location, and previous customer experience, business owners must understand market trends, innovate menus, and carry out effective marketing strategies to attract customers and maintain market share. Business behavior analysis also includes aspects of leadership, decision making, and resource management to achieve sustainable growth. This study also illustrates the impact of behavior in the development of Chickhen to Go Padang. By understanding the behavior of consumers and business actors, it can be known the factors that affect business success. Increased customer satisfaction, loyalty, and positive reputation will have an impact on business growth and potential expansion into a wider market. In conclusion, this study emphasizes the importance of analyzing behavior in the development of Chickhen to Go Padang. Understanding the behavior of consumers and business actors helps in making the right decisions to increase competitiveness and business success. Behavioral analysis also gains insights into market trends, consumer preferences, and business development opportunities that can strengthen Chickhen to Go Padang's position in the fast food industry.
Pengaruh Brand Image dan Kualitas Produk terhadap Keputusan Pembelian dengan Kepuasan Konsumen sebagai Variabel Intervening pada Motor Beat Dealer Honda Cempaka Motor Muaro Sijunjung Beliya, Stafini; Kumbara, Vicky Brama; Karlinda, Ai Elis
Indonesian Research Journal on Education Vol. 5 No. 2 (2025): Irje 2025
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/irje.v5i2.2195

Abstract

Penelitian ini bertujuan untuk mengetahui dan berusaha menganalisis Pengaruh Brand image Dan Kualitas Produk Terhadap Keputusan Pembelian Dengan Kepuasan Konsumen Sebagai Variabel Intervening Pada Motor Beat Dealer Honda Cempaka Motor Muaro Sijunjung. Penelitian ini adalah model Structural Equation Modeling (SEM) dengan alat bantu analisi SmartPLS 3.0. Populasi dan sampel penelitian ini adalah Konsumen Motor Beat Dealer Honda Cempaka Motor Muaro Sijunjung. Hasil penelitian menemukan Terdapat pengaruh positif yang signifikan Brand image terhadap Kepuasan Konsumen. Terdapat pengaruh positif yang signifikan Kualitas Produk terhadap Kepuasan Konsumen. Terdapat pengaruh positif yang signifikan Brand image terhadap Keputusan Pembelian. Terdapat pengaruh negatif yang tidak signifikan Kualitas Produk terhadap Keputusan Pembelian. Terdapat pengaruh positif yang signifikan Kepuasan Konsumen terhadap Keputusan Pembelian. Kepuasan Konsumen mampu memediasi Brand image terhadap Keputusan Pembelian. Kepuasan Konsumen mampu memediasi Kualitas Produk terhadap Keputusan Pembelian.
Co-Authors Karlinda, Ai Elis Nila Sari, Vivi Sagitri, Afreliya Sakinah, Atifah Sarla Atova, Latansa Vicky Brama Kumbara