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All Journal Jurnal Ilmiah Raflesia Akuntansi
Nurlaely, Nurlaely
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Economics, Econometrics & Finance

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Analisis Dampak Kehadiran Pertashop Pada Penjualan Bensin Eceran Di Warung Kelontong Di Kecamatan Trenggalek, Kabupaten Trenggalek Muslikah, Fitri Erna; Nurlaely, Nurlaely; Rahayu, Budi; Sustiyatik, Enni
Jurnal Ilmiah Raflesia Akuntansi Vol. 9 No. 1 (2023): Jurnal Ilmiah Raflesia Akuntansi
Publisher : Politeknik Raflesia Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53494/jira.v9i1.495

Abstract

— This study aims to determine the impact of the presence of Pertashop retail outlets on the sales of gasoline at local convenience stores in Trenggalek District, as well as the factors and strategies implemented in response to these changes. This research is a descriptive qualitative study. Field data indicate that the presence of Pertashop has a negative impact (viewed as competition) on convenience stores as micro-enterprises (UMKM) located within 1 kilometer of Pertashop. On the other hand, convenience stores located more than 1 kilometer away view Pertashop positively, as it becomes a source for purchasing Pertamax gasoline in bulk. However, overall sales changes are mainly influenced by the general increase in gasoline prices (leading Pertamax users to switch to cheaper gasoline) and the occurrence of major events in the surrounding area. To cope with these changes, the most common strategy is to display gasoline racks at the front (roadside) to make them easily visible from the road. Most stores have already put up signs indicating they sell gasoline, but offering various sizes and providing lighting is still not widely adopted by these business owners.
Strategi Pemasaran Produk Tabungan Siklus Menggunakan Metode Analisis Swot Dalam Meningkatkan Jumlah Nasabah Pada PT. Bank Pembangunan Daerah Jawa Timur Tbk Cabang Kediri Laksono, Yanis; Nurlaely, Nurlaely; Susyatik, Enni; Rahayu, Budi
Jurnal Ilmiah Raflesia Akuntansi Vol. 9 No. 1 (2023): Jurnal Ilmiah Raflesia Akuntansi
Publisher : Politeknik Raflesia Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53494/jira.v9i1.496

Abstract

This research aims to identify the product marketing strategy for Siklus Savings to increase the number of customers at PT. Bank Pembangunan Daerah Jawa Timur, Kediri Branch. This type of research is qualitative, which requires answers through literature review and interviews with informants, specifically employees of Bank Jatim, Kediri Branch. The analytical method used is descriptive analysis with a SWOT analysis approach, which is a method of identifying and analyzing existing data to provide a clear picture of the strengths, weaknesses, opportunities, and threats faced by Bank Jatim, Kediri Branch, in increasing the number of customers. From the results of this study, it can be concluded that to increase the number of customers, it is necessary to formulate strategies for selecting and targeting markets using Segmentation, Targeting, and Positioning. The SWOT analysis concludes that the strengths of Bank Jatim include its brand image, strategic location, and government support. The weakness lies in the customers' lack of knowledge about mobile banking. The opportunity for Bank Jatim is its accessible office locations, while the threat is the high number of competitors.
Co-Authors Budi Rahayu, Budi Laksono, Yanis Muslikah, Fitri Erna Sustiyatik, Enni Susyatik, Enni