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All Journal Journal of Creative Student Research Epsilon : Journal of Management (EJoM)
Nadila Aulia
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Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences Transportation

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Pemasaran Usaha Sangcok (Pisang Coklat) Dalam Perspektif Islam Syariah Hafizhoh; Ananda Sholih; Arif Rio; Audy Ayuni; Delvina Sari; Dewi Aryanti; Nadila Aulia; Rini Amelia
Journal of Creative Student Research Vol. 1 No. 4 (2023): Agustus : Journal of Creative Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsrpolitama.v1i4.2265

Abstract

Bananas are easily damaged so their durability is very limited. By processing bananas into sangcok it is quite profitable, so that it is used as a side business by the community as an additional income. This study aims to (1) analyze the characteristics of entrepreneurs and business profiles of sangcok (2) availability of raw materials, production technology, use of inputs, costs, income, efficiency and added value of the sangcok agro-industry. The raw material for making sangcok is kepok bananas. Entrepreneurs obtain raw materials for bananas by buying them directly at the market. The results of this study are the marketing plan implemented by the sangcok business, namely in terms of products, always maintain good product quality and the materials used are also halal, the prices applied are also affordable according to what was ordered, a less strategic place does not discourage culinary lovers from continuing to buy sangcok, and promotion strategies are carried out through online and offline media, promoting more through online media, although in doing promotions, honesty is emphasized and not badmouthing other businesses. The conclusion from this study is that the marketing plan carried out in the sangcok business is in accordance with an Islamic perspective. Related marketing plans such as product, price, promotion and place are also based on the Koran, hadith and the practice of the Prophet Muhammad in conducting marketing.
Analisis Prediksi Kebangkrutan Menggunakan Metode Altman Z-Score Pada PT. Sri Rejeki Isman Tbk Tahun 2013-2022 Ita Adinda Pratika; Dina Pujiharti; Alisa Nurul Azka; Hanifah Hanifah; Nayla Audrey Aislinn; Nadila Aulia; Gunardi Gunardi; Linna Ismawati
Epsilon Journal of Management Vol. 2 No. 1 (2024): April : Epsilon : Journal of Management (EJoM)
Publisher : Lembaga Pengabdian Masyarakat Universitas Ichsan Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/epsilon.v2i1.110

Abstract

The Altman Z-Score method is used in this research to determine the level of bankruptcy of PT. Sri Rejeki Isman Tbk from 2013 to 2022. Secondary data used in this research is in the form of company financial reports. In this research the data source was obtained from the financial reports of PT. Sri Rejeki Isman Tbk is listed on the Indonesia Stock Exchange (BEI). The five variables used in the Altman Z-Score method are working capital/total assets (X1), retained earnings/total assets (X2), earnings before interest and taxes/total assets (X3), and sales/total assets (X5). The results of this research indicate that the Altman Z-Score method can be applied to predict the possibility of company bankruptcy. The results of this analysis show that PT. Sri Rejeki Isman Tbk is predicted to experience bankruptcy in 2021-2022. This is indicated by the Z-Score value being below 1.8, which means that financial difficulties are very large and the risk is high. In 2018-2020 the company is predicted to be prone to bankruptcy and is marked with a value of 1.81 < Z-Score < 2.99.
Co-Authors Alisa Nurul Azka Ananda Sholih ARIF RIO Audy Ayuni Delvina Sari Dewi Aryanti Dina Pujiharti Gunardi Gunardi Hanifah Hanifah Ita Adinda Pratika Linna Ismawati Nayla Audrey Aislinn Rini Amelia Syariah Hafizhoh