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All Journal Jurnal Ilmiah Ekonomika & Sains Jurnal Pengabdian Kepada Masyarakat Dharma Ekonomi
Umi Fadlilah Hidayanti
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Library & Information Science Social Sciences Other

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Pengaruh Gaya Kepemimpinan dan Komitmen Organisasi Kader PKK Terhadap Kinerja di Tim Penggerak PKK Desa Gogik Kecamatan Ungaran Barat Umi Fadlilah Hidayanti; Yoki Nawan Gunara; Heru Yuliyanto
Dharma Ekonomi Vol. 31 No. 1 (2024): DHARMA EKONOMI
Publisher : sekolah Tinggi Ilmu Ekonomi Dharmaputra Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59725/de.v31i1.207

Abstract

This study aims to analyze the influence of leadership style and organizational commitment on the performance of PKK cadres in the PKK Mobilization Team of Gogik Village, West Ungaran District. The participants in this study were active PKK cadres involved in organizational activities. The research employed a quantitative approach using multiple linear regression analysis to examine the relationship between the independent variables—leadership style and organizational commitment—and the dependent variable—cadre performance. The findings indicate that leadership style has a positive and significant impact on the performance of PKK cadres. Additionally, organizational commitment plays a crucial role in improving cadre performance. These results suggest that effective leadership and strong cadre commitment contribute to enhancing overall organizational performance. Therefore, improving leadership quality and strengthening cadre commitment should be prioritized in organizational management to achieve more optimal PKK program objectives.
Pengaruh Pelatihan dan Motivasi Kerja Terhadap Turn Over Karyawan di Pusat Pelatihan BIPTAK Kota Semarang Yoki Nawan Gunara; Umi Fadlilah Hidayanti; Heru Yuliyanto
Dharma Ekonomi Vol. 31 No. 1 (2024): DHARMA EKONOMI
Publisher : sekolah Tinggi Ilmu Ekonomi Dharmaputra Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59725/de.v31i1.208

Abstract

This study aims to analyze the influence of training and work motivation on employee turnover at the BIPTAK Training Center in Semarang City. Employee turnover is a challenge for organizations as it can affect stability and work productivity. This research employs a quantitative approach using multiple linear regression analysis to examine the relationship between the independent variables—training and work motivation—and the dependent variable—employee turnover. The findings indicate that training has a negative and significant effect on employee turnover, meaning that the better the training provided, the lower the employee turnover rate. Additionally, work motivation also has a negative and significant effect on employee turnover, suggesting that the higher the work motivation, the lower the likelihood of employees leaving the company. These findings highlight the importance of improving training programs and motivation strategies to reduce employee turnover rates within organizations.
STRATEGI MEMBANGUN LOYALITAS PELANGGAN MELALUI PENINGKATAN BRAND IMAGE PRODUK AMDK PADA AGEN XYZ Oktaga, Andreas Tigor; Yoki Nawan Gunara; Umi Fadlilah Hidayanti
Jurnal Ilmiah Ekonomika & Sains Vol 6 No 1 (2025): Mei 2025 : Jurnal Ilmiah Ekonomika & Sains
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jiesa.v6i1.508

Abstract

This research analyzes the formation of AMDK customer loyalty through hyper-local promotion mediated by brand image at the local distributor agent level, aiming to fill a research gap previously focused at the corporate level. A quantitative approach was employed, with data analyzed using Structural Equation Modeling (SEM) to test the causal relationships between variables. The findings reveal that hyper-local promotion significantly shapes brand image (β=0.63), and brand image has a strong impact on customer loyalty (β=0.73). Brand image acts as a dominant partial mediator with a high Variance Accounted For (VAF) of 83%, while the direct effect of promotion on loyalty is small (β=0.27). The predictive power of the model is also strong, with an R2 for brand image at 0.62 and for customer loyalty at 0.68. The study's implications highlight a key strategy for distributors: building a strong agent-level brand image through integrated hyper-local promotion is crucial for achieving sustainable customer loyalty. Theoretically, this research enriches the existing literature on hyper-local marketing by providing empirical evidence of the mediating role of brand image at the micro level.
Pengenalan Quotes Sebagai Strategi Pemasaran Digital Pada Produk Gula Aren Desa Branjang Oktaga, Andreas Tigor; Yoki Nawan Gunara; Umi Fadlilah Hidayanti; Aji Priyambodo; Prihati; Agus Ariawan
Jurnal Pengabdian kepada Masyarakat STIE AKA Semarang Vol 4 No 2 (2025): Agustus 2025: Jurnal Pengabdian Kepada Masyarakat (ABDIMAS)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/abdimas.v4i2.637

Abstract

This Community Service activity was driven by the low adoption of digital marketing strategies among palm sugar-producing MSMEs in Branjang Village, Semarang Regency, Central Java. These MSMEs still rely on conventional marketing methods and have not fully utilized digital tools to communicate product value. The main goal of this program was to enhance the capacity of MSME actors to create emotionally and culturally relevant digital content using quotes. The method applied was a community-based participatory educational approach, starting from needs assessment to contextual quote creation training. The results showed that the quote-based strategy successfully increased awareness among MSME actors about the importance of emotional narratives in building product identity and consumer engagement. Significant shifts were observed in participants’ perceptions of social media, new initiatives to document production processes emerged, and meaningful quotes were developed reflecting the uniqueness and cultural values of local palm sugar. This approach was found to be effective, simple, and inclusive, bridging technical limitations with strong local potential.
Co-Authors Agus Ariawan Aji Priyambodo Andreas Tigor Oktaga, Andreas Heru Yuliyanto Prihati Yoki Nawan Gunara