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All Journal Jurnal Ilmiah Ekonomika & Sains Jurnal Pengabdian Kepada Masyarakat Dharma Ekonomi Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Sevaka: Hasil Kegiatan Layanan Masyarakat
Yoki Nawan Gunara
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Pengaruh Gaya Kepemimpinan dan Komitmen Organisasi Kader PKK Terhadap Kinerja di Tim Penggerak PKK Desa Gogik Kecamatan Ungaran Barat Umi Fadlilah Hidayanti; Yoki Nawan Gunara; Heru Yuliyanto
Dharma Ekonomi Vol. 31 No. 1 (2024): DHARMA EKONOMI
Publisher : sekolah Tinggi Ilmu Ekonomi Dharmaputra Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59725/de.v31i1.207

Abstract

This study aims to analyze the influence of leadership style and organizational commitment on the performance of PKK cadres in the PKK Mobilization Team of Gogik Village, West Ungaran District. The participants in this study were active PKK cadres involved in organizational activities. The research employed a quantitative approach using multiple linear regression analysis to examine the relationship between the independent variables—leadership style and organizational commitment—and the dependent variable—cadre performance. The findings indicate that leadership style has a positive and significant impact on the performance of PKK cadres. Additionally, organizational commitment plays a crucial role in improving cadre performance. These results suggest that effective leadership and strong cadre commitment contribute to enhancing overall organizational performance. Therefore, improving leadership quality and strengthening cadre commitment should be prioritized in organizational management to achieve more optimal PKK program objectives.
Pengaruh Pelatihan dan Motivasi Kerja Terhadap Turn Over Karyawan di Pusat Pelatihan BIPTAK Kota Semarang Yoki Nawan Gunara; Umi Fadlilah Hidayanti; Heru Yuliyanto
Dharma Ekonomi Vol. 31 No. 1 (2024): DHARMA EKONOMI
Publisher : sekolah Tinggi Ilmu Ekonomi Dharmaputra Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59725/de.v31i1.208

Abstract

This study aims to analyze the influence of training and work motivation on employee turnover at the BIPTAK Training Center in Semarang City. Employee turnover is a challenge for organizations as it can affect stability and work productivity. This research employs a quantitative approach using multiple linear regression analysis to examine the relationship between the independent variables—training and work motivation—and the dependent variable—employee turnover. The findings indicate that training has a negative and significant effect on employee turnover, meaning that the better the training provided, the lower the employee turnover rate. Additionally, work motivation also has a negative and significant effect on employee turnover, suggesting that the higher the work motivation, the lower the likelihood of employees leaving the company. These findings highlight the importance of improving training programs and motivation strategies to reduce employee turnover rates within organizations.
Pelatihan Manajemen Keuangan dan Peningkatan Daya Saing Melalui Digital Marketing Bagi Pelaku Usaha Mikro di Desa Brangjan Kec.Ungaran Barat Kab.Semarang Ida Ayu Gede.D.E.P; Made Konny Koswara; Yoki Nawan Gunara; Luluk Fiya Afiyati; Sekar Ayu Maharani
Sevaka : Hasil Kegiatan Layanan Masyarakat Vol. 1 No. 4 (2023): November: Sevaka : Hasil Kegiatan Layanan Masyarakat
Publisher : STIKES Columbia Asia Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62027/sevaka.v2i4.335

Abstract

Micro-enterprises play an important role in the regional economy but often face obstacles in financial management and marketing strategies. A lack of understanding in financial management causes inefficiency in capital management, while minimal use of digital technology in marketing limits business competitiveness. This community service program aims to increase the capacity of micro-enterprises in Brangjan Village, West Ungaran District, Semarang Regency through financial management training and digital marketing strategies.The methods used in this program include socialization, training, and direct assistance in simple financial recording, working capital management, and the implementation of digital marketing strategies using social media and e-commerce platforms. The results of this activity show an increase in participants' understanding of financial management and their ability to implement digital marketing to expand market reach. With this training, it is hoped that micro-enterprises in Brangjan Village can develop further, become more competitive, and achieve long-term business sustainability.Additionally, the training on simple financial management provided participants with an understanding of transaction recording and the importance of cash flow in maintaining business operations. In terms of digital marketing, participants were trained to utilize social media and e-commerce platforms such as Instagram, Facebook, and Tokopedia to introduce their products to a wider market. Moving forward, it is hoped that participants will be able to leverage this knowledge to optimize their revenue and expand their customer base. This program also contributes to increasing digital and financial literacy for micro-entrepreneurs in the village. Overall, the training aims to create a more sustainable and efficient business ecosystem, which in turn can enhance the competitiveness of micro-enterprises at the local and regional levels.
Pengaruh Motivasi Kerja dan Disiplin Kerja Terhadap Kinerja Karyawan pada PT Bank Mayapada KCP Majapahit Semarang Mohamad Farrel Eka Wijaya; Ninik Dwi Atmini; Yoki Nawan Gunara
Jurnal Ilmiah Ekonomika & Sains Vol 6 No 1 (2025): Mei 2025 : Jurnal Ilmiah Ekonomika & Sains
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jiesa.v6i1.489

Abstract

The purpose of this study was to determine and explain the effect of work motivation on employee performance, the effect of work discipline on employee performance, and the effect of work motivation and work discipline together on employee performance. The population in this study were all employees of PT Bank Mayapada KCP Majapahit Semarang totaling 38 people, with the research technique using the census method. The data analysis technique used is multiple linear regression. The results showed that work motivation has a positive and significant effect on employee performance, work discipline also has a positive and significant effect on employee performance, and work motivation and work discipline jointly affect employee performance.
STRATEGI MEMBANGUN LOYALITAS PELANGGAN MELALUI PENINGKATAN BRAND IMAGE PRODUK AMDK PADA AGEN XYZ Oktaga, Andreas Tigor; Yoki Nawan Gunara; Umi Fadlilah Hidayanti
Jurnal Ilmiah Ekonomika & Sains Vol 6 No 1 (2025): Mei 2025 : Jurnal Ilmiah Ekonomika & Sains
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jiesa.v6i1.508

Abstract

This research analyzes the formation of AMDK customer loyalty through hyper-local promotion mediated by brand image at the local distributor agent level, aiming to fill a research gap previously focused at the corporate level. A quantitative approach was employed, with data analyzed using Structural Equation Modeling (SEM) to test the causal relationships between variables. The findings reveal that hyper-local promotion significantly shapes brand image (β=0.63), and brand image has a strong impact on customer loyalty (β=0.73). Brand image acts as a dominant partial mediator with a high Variance Accounted For (VAF) of 83%, while the direct effect of promotion on loyalty is small (β=0.27). The predictive power of the model is also strong, with an R2 for brand image at 0.62 and for customer loyalty at 0.68. The study's implications highlight a key strategy for distributors: building a strong agent-level brand image through integrated hyper-local promotion is crucial for achieving sustainable customer loyalty. Theoretically, this research enriches the existing literature on hyper-local marketing by providing empirical evidence of the mediating role of brand image at the micro level.
Pengenalan Quotes Sebagai Strategi Pemasaran Digital Pada Produk Gula Aren Desa Branjang Oktaga, Andreas Tigor; Yoki Nawan Gunara; Umi Fadlilah Hidayanti; Aji Priyambodo; Prihati; Agus Ariawan
Jurnal Pengabdian kepada Masyarakat STIE AKA Semarang Vol 4 No 2 (2025): Agustus 2025: Jurnal Pengabdian Kepada Masyarakat (ABDIMAS)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/abdimas.v4i2.637

Abstract

This Community Service activity was driven by the low adoption of digital marketing strategies among palm sugar-producing MSMEs in Branjang Village, Semarang Regency, Central Java. These MSMEs still rely on conventional marketing methods and have not fully utilized digital tools to communicate product value. The main goal of this program was to enhance the capacity of MSME actors to create emotionally and culturally relevant digital content using quotes. The method applied was a community-based participatory educational approach, starting from needs assessment to contextual quote creation training. The results showed that the quote-based strategy successfully increased awareness among MSME actors about the importance of emotional narratives in building product identity and consumer engagement. Significant shifts were observed in participants’ perceptions of social media, new initiatives to document production processes emerged, and meaningful quotes were developed reflecting the uniqueness and cultural values of local palm sugar. This approach was found to be effective, simple, and inclusive, bridging technical limitations with strong local potential.
Implementasi Employer Branding untuk Menarik Talenta Berkualitas dalam Recruitmen Marketing Syafiq Nur Iman; Tiara Hikmah J; Desi Ratnasari; Gilang Maulana S; Andira Triantika N; Roica Sholikhatun; Yoki Nawan Gunara
Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Vol. 3 No. 4 (2025): Oktober : Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/pandawa.v3i4.2400

Abstract

Competition in recruiting high-quality talent has intensified due to the advancement of digital technology, globalization, and the shifting preferences of younger generations in choosing their workplace. Traditional recruitment models are no longer sufficient, requiring companies to integrate employer branding with recruitment marketing strategies to attract potential candidates effectively. This study aims to analyze how PT Surya Pratista Hutama (SUPRAMA), a food manufacturing company, implements employer branding to strengthen its corporate image and enhance recruitment effectiveness. The research employed a qualitative descriptive method through observation, interviews, and documentation studies with the Human Capital and Corporate Communication Division. The findings reveal that SUPRAMA’s employer branding strategy is carried out through organizational culture strengthening, the use of digital platforms, consistent visual identity, and collaboration with educational institutions. The integration of these strategies has proven to increase the number of qualified applicants, improve candidate experience, and enhance the company’s reputation as an employer of choice. However, challenges remain in maintaining consistent branding communication and developing innovative digital content. This study concludes that employer branding is not merely a communication tool but also a long-term investment in human resource management.
Co-Authors Agus Ariawan Aji Priyambodo Andira Triantika N Andreas Tigor Oktaga, Andreas Desi Ratnasari Gilang Maulana S Heru Yuliyanto Ida Ayu Gede.D.E.P Luluk Fiya Afiyati Made Konny Koswara Mohamad Farrel Eka Wijaya Ninik Dwi Atmini Prihati Roica Sholikhatun Sekar Ayu Maharani Syafiq Nur Iman Tiara Hikmah J Umi Fadlilah Hidayanti