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All Journal Jurnal Ilmiah Pendidikan dan Pembelajaran Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Media Akademik (JMA) Realisasi: Ilmu Pendidikan, Seni Rupa dan Desain
Osberth Sinaga
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Hubungan Manusia dalam Organisasi Pendidikan Berbasis Nilai Lubis, Sulhan Hamid H; Zainuddin; Wanapri Pangaribuan; Osberth Sinaga
Jurnal Ilmiah Pendidikan dan Pembelajaran Vol. 6 No. 3 (2022): Oktober 2022
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jipp.v6i3.56430

Abstract

Kehidupan manusia tidak dapat lepas dari orang lain, membuat orang harus memiliki sistem nilai agar ada acuan dalam hubungan yang dibangun tak terkecuali dalam organisasi pendidikan. Sekolah sebagai organisasi pendidikan merupakan kumpulan orang yang memiliki latar belakang agama, budaya dan keyakinan yang berbeda. Sistem nilai yang dibangun diharapkan mampu memberikan rasa nyaman dalam hubungan manusia dalam organisasi pendidikan. Tujuan penelitian ini adalah untuk menganalisis sistem nilai yang harus dimiliki dalam hubungan manusia pada organisasi pendidikan. Penelitian ini menggunakan paradigma kualitatif dengan teknik deskriptif dan pengumpulkan data secara dokumentasi dan studi literatur. Ada beberapa tahapan yang dilakukan dalam analisis data, mulai dari reduksi data, data display, dan verifikasi data. Hasil penelitian ini menunjukan dalam mewujudkan hubungan dalam organisasi tak terkecuali dalam hubungan organisasi pendidikan ada 9 nilai yang dapat dijadikan pegangan agar tercipta hubungan baik dan nyaman dalam bekerja yaitu; kejujuran, penyelarasan, kebebasan, stimulus, dukungan, mengambil risiko, pemberdayaan, kerja tim, dan komunikasi. 
Gantungan Kunci sebagai Produk Merchandise : Inovasi dan Strategi Kewirausahaan untuk Pengusaha Muda Haniah Zuhro Ginting; M. Divanda Maulidian; Jelli Br Togatorop; Osberth Sinaga
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 2 (2025): Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v3i2.3202

Abstract

Key chains are popular merchandise items with significant potential in the world of entrepreneurship. This product serves not only as an accessory but also as a promotional tool and brand identity. This study examines innovations in key chain design and materials, along with entrepreneurial strategies that young entrepreneurs can use to enhance their competitiveness in the market. With a creative approach and the application of technologies like laser cutting, 3D printing, and eco-friendly materials, key chains can be transformed into more appealing and value-added products. Furthermore, digital marketing strategies, collaborations with local brands, and the implementation of personalization can boost the appeal and sales of this product. The study's findings suggest that combining product innovation with effective business strategies can aid young entrepreneurs in building sustainable and competitive businesses opportunities.
Buket Sebagai Karya Seni M. Faiz; Sabrina Azlianty; Yeyen Zefania Tobing; Osberth Sinaga
Realisasi : Ilmu Pendidikan, Seni Rupa dan Desain Vol. 2 No. 2 (2025): April: Realisasi : Ilmu Pendidikan, Seni Rupa dan Desain
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/realisasi.v2i2.574

Abstract

Bouquets have evolved from mere flower arrangements into a work of art that combines elements of aesthetics, creativity, and innovation. This study aims to examine bouquets as an art form by highlighting aesthetic elements, arrangement techniques, and their role in the creative industry. The method used in this study is descriptive qualitative with a literature study approach from various relevant journal references and articles. The results of the study indicate that bouquets not only have aesthetic value but also reflect artistic expression through the selection of colors, shape compositions, and various arrangement techniques. Innovations in making bouquets, such as the use of flannel, snacks, and recycled materials, are expanding the scope of bouquet art in the creative industry. In addition, bouquet art also contributes to the development of the community's economy through increasing business opportunities. Although bouquet art faces challenges such as market competition and fluctuations in raw material prices, its prospects remain promising with the development of technology and product personalization trends. Therefore, continuous innovation is needed so that bouquet art remains relevant and can continue to develop as part of the wider creative industry.
Model Bisnis Start-Up Berbasis Teknologi Digital Dalam Industri Kreatif Seni Selvi Amanda; Arif Laksono; Natania Nurafni; Osberth Sinaga
Realisasi : Ilmu Pendidikan, Seni Rupa dan Desain Vol. 2 No. 2 (2025): April: Realisasi : Ilmu Pendidikan, Seni Rupa dan Desain
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/realisasi.v2i2.575

Abstract

This study examines the digital transformation of the creative arts industry, focusing on how technologies such as Augmented Reality (AR), Virtual Reality (VR), and Non-Fungible Tokens (NFT) have altered the creation and marketing of artworks. Digital platforms have expanded market access for artists, opened new opportunities for more efficient business models with lower costs, and created greater possibilities for cross-disciplinary collaboration. In this context, digital technologies allow artists to reach a global audience and sell their works in more innovative and interactive formats, increasing audience participation in the creative process. However, these developments also face significant challenges, such as increasingly intense competition, rapidly shifting trends, and limitations in resources to optimally implement these technologies. Furthermore, while there are significant opportunities in the global market, some artists in Indonesia still face difficulties in accessing and utilizing the latest technologies. With the creative economy contributing 7.16% to Indonesia's GDP in 2018, this study aims to provide an overview of the dynamics of the arts industry in the digital era and explore potential strategies to support the development of a more adaptable creative ecosystem. These strategies include digital training, strengthening cross-sector collaboration, and enhancing digital infrastructure to facilitate the future growth of the creative arts industry.
Analisis Strategi Pemasaran Pada Organisasi Dekranasda di Kabupaten Samosir Wiranto Silalahi; Wesley Franklin Situmorang; Muhammad Ikhsan; Osberth Sinaga
Realisasi : Ilmu Pendidikan, Seni Rupa dan Desain Vol. 2 No. 2 (2025): April: Realisasi : Ilmu Pendidikan, Seni Rupa dan Desain
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/realisasi.v2i2.578

Abstract

This study aims to analyze the marketing strategy implemented by the Regional National Crafts Council (DEKRANASDA) in Samosir Regency in developing local craft products and enhancing their competitiveness. This research employs a qualitative approach with data collection techniques through interviews, observation, and documentation. The findings reveal that DEKRANASDA has applied the elements of the marketing mix, including product, price, place, and promotion. However, several significant challenges persist, particularly in terms of limited promotional media and intense market competition. One major obstacle is the insufficient utilization of digital media as a marketing tool, which results in a limited market reach. Furthermore, product innovation needs to be improved to better align with consumer preferences and current market trends. Therefore, this study recommends that DEKRANASDA develop a digital-based marketing strategy, such as utilizing social media, e-commerce platforms, and an official website to enhance promotional reach. Additionally, innovation in design, raw materials, and product variations should be undertaken to attract consumers and compete in a broader market. This research provides important insights into the development of more effective marketing strategies to increase the income and competitiveness of craft products in Samosir Regency.
Strategi Pemasaran Media Sosial Yang Efektif Untuk Seniman Muda Raihan Kaisa Fauziah Duha; Rizki Putri Devira Mrp; Isnaini Fadhilah; Osberth Sinaga
Realisasi : Ilmu Pendidikan, Seni Rupa dan Desain Vol. 2 No. 2 (2025): April: Realisasi : Ilmu Pendidikan, Seni Rupa dan Desain
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/realisasi.v2i2.579

Abstract

Social media has become an effective marketing tool for young artists to introduce and promote their work to a broader audience. This study aims to analyze social media marketing strategies that can enhance the visibility and sales of artistic works. The research employs a literature review approach with content analysis of relevant studies published between 2018 and 2024. The findings indicate that effective social media marketing strategies for young artists consist of three main aspects: personal branding, algorithm optimization, and monetization strategies. Strong personal branding through visual consistency and storytelling has been proven to increase audience engagement and strengthen artists’ competitiveness on digital platforms. In terms of algorithm optimization, the use of short-form videos, consistent posting frequency, and SEO implementation play a vital role in expanding the reach of artistic content. Meanwhile, monetization strategies such as the utilization of e-commerce platforms, subscription-based models, and Non-Fungible Tokens (NFTs) have proven effective in converting audience engagement into a more stable source of income. This study contributes to the development of digital marketing literature within the creative industry and serves as a practical guide for young artists in optimizing social media as a marketing tool. The findings also provide a foundation for the development of more effective and adaptive digital marketing strategies in response to the dynamic and evolving trends of the creative industry.
Dompet Desain Budaya Sebagai Tren Masa Kini Ilham Amri; Immanuel Tobing; Khairani Liza; Syareefa Reihan Maryam; Osberth Sinaga
Realisasi : Ilmu Pendidikan, Seni Rupa dan Desain Vol. 2 No. 2 (2025): April: Realisasi : Ilmu Pendidikan, Seni Rupa dan Desain
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/realisasi.v2i2.580

Abstract

In the era of globalization, fashion accessories are no longer limited to functional purposes but have evolved into instruments of personal and cultural expression. Wallets, as one of the most widely used accessories, are now experiencing a shift in design orientation toward cultural values. This study aims to analyze the phenomenon of culturally designed wallets as an emerging modern trend through a comprehensive literature review. The research explores various academic and industry sources published between 2018 and 2024 to understand how cultural elements are integrated into wallet designs and how these influence consumer preferences.The study identifies three primary factors that drive consumer interest in culturally themed wallets: aesthetic value, sustainability, and innovation. Aesthetic value refers to the visual and symbolic appeal of cultural motifs, which resonate with consumers seeking uniqueness and identity. Sustainability reflects the growing awareness among younger generations—especially Millennials and Gen Z—regarding ethical consumption and the use of eco-friendly materials. Innovation in design, such as the fusion of traditional patterns with modern functionality, also plays a crucial role in maintaining market relevance.The findings suggest that culturally inspired wallets have a distinctive market niche, appealing to consumers who value both cultural heritage and modern fashion sensibilities. Moreover, these products support the preservation and promotion of local culture in the context of global commerce. This study contributes to the growing body of literature on culture-based product development and provides insights for stakeholders in the creative industry to enhance product innovation, cultural storytelling, and market competitiveness in the global fashion landscape.
ELEVATING ELEMENTARY TEACHING COMPETENCE THROUGH COLLABORATIVE LEARNING WITHIN THE DAIRI ORGANIZED TRAINING SYSTEM Jonson Rajagukguk; Arif Rahman; Sahala Siallagan; Osberth Sinaga
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 3 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i3.3730

Abstract

To enhance the pedagogical skills of elementary school (SD) teachers in Dairi Regency, this study aims to evaluate the characteristics, feasibility, and effectiveness of the CarLOS-based training management model. Conducted from June 2023 to February 2024, the research involved 100 teachers and two model trials, utilizing the ADDIE framework—analysis, design, development, implementation, and evaluation. All research instruments were validated and tested for reliability through expert review and user trials. Key features of the CarLOS model include active participant engagement in collaborative design, adaptive flexibility to accommodate changes, collaborative learning that promotes cooperation and knowledge sharing, integration of technology-enhanced collaborative learning, a theoretical foundation combining inductive training and collaborative learning models, and inclusive participation to ensure broad involvement. Experts rated the model with an average score of 94%, while user trials yielded an 88.25% feasibility rating. Significant improvements in pedagogical competence were demonstrated by N-Gain scores of 76.08% in limited trials and 77.87% in extensive trials, supported by paired sample t-test results. With an overall user evaluation score of 94.49%, the findings confirm that the CarLOS model is highly effective in enhancing the pedagogical competencies of SD teachers in Dairi Regency. Beyond improving teaching skills, the model also strengthens the overall teaching methodology in primary education.
PENGEMBANGAN KEWIRAUSAHAAN GENERASI MUDA BERBASIS KETERAMPILAN MAKRAME Osberth Sinaga; Siti Nurhalizah Pohan; Khaidar Ali Yahya; Hana Gracia Hikari br kacaribu; Felicia Angga Natalia
Jurnal Media Akademik (JMA) Vol. 3 No. 5 (2025): JURNAL MEDIA AKADEMIK Edisi Mei
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/v3i5.1883

Abstract

Kewirausahaan merupakan salah satu solusi strategis dalam menghadapi tantangan ketenagakerjaan dan mendorong kemandirian ekonomi, khususnya di kalangan generasi muda. Penelitian ini bertujuan untuk mengembangkan model kewirausahaan berbasis keterampilan makrame sebagai alternatif usaha kreatif yang mudah diakses dan bernilai ekonomis tinggi. Menggunakan pendekatan kualitatif dengan metode studi kasus, penelitian dilakukan pada kelompok pemuda di wilayah perkotaan dan semi-perkotaan. Hasil penelitian menunjukkan bahwa pelatihan keterampilan makrame mampu meningkatkan kreativitas, keterampilan teknis, serta semangat berwirausaha peserta. Selain itu, pemanfaatan media sosial sebagai sarana mengindikasikan bahwa keterampilan makrame dapat menjadi sarana efektif dalam menumbuhkan promosi dan pemasaran turut memperluas jangkauan pasar produk makrame. Temuan ini berkelanjutan jiwa kewirausahaan generasi muda serta mendukung pengembangan ekonomi kreatif yang. Secara keseluruhan, penelitian ini memberikan kontribusi nyata dalam merancang program pelatihan kewirausahaan berbasis keterampilan praktis yang relevan dengan tren pasar dan kebutuhan lokal, serta mampu menciptakan peluang ekonomi baru yang berkelanjutan di berbagai lapisan masyarakat.
KEWIRAUSAHAAN BERBASIS SENI KERAJINAN GERABAH: STUDI KASUS DI DESA BANGUN SARI, KEC. TANJUNG MERAWAT, KAB. DELI SERDANG, SUMATERA UTARA Aldi Ihsan Musyarif Harahap; Hans Julio S. Damanik; Tigor Rapido Sinurat; Ventura P Manik; Osberth Sinaga
Jurnal Media Akademik (JMA) Vol. 3 No. 6 (2025): JURNAL MEDIA AKADEMIK Edisi Juni
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/v3i6.2028

Abstract

Penelitian ini bertujuan untuk mengkaji model kewirausahaan berbasis seni pada usaha kerajinan gerabah di Desa Bangun Sari, Kec. Tanjung Morawa, Kab. Deli Serdang, Sumatera Utara, yang dikenal sebagai salah satu sentra industri kerajinan tradisional di Indonesia. Fokus kajian meliputi strategi pengembangan usaha, inovasi produk, serta peran nilai-nilai seni dan budaya dalam meningkatkan daya saing pasar. Metode penelitian yang digunakan adalah studi kualitatif dengan pendekatan studi kasus, melalui observasi lapangan, wawancara mendalam dengan pengrajin, serta dokumentasi aktivitas produksi dan pemasaran. Hasil penelitian menunjukkan bahwa pelaku usaha gerabah di Kasongan mampu mempertahankan nilai seni tradisional. Kewirausahaan seni ini tidak hanya berkontribusi terhadap pertumbuhan ekonomi lokal, tetapi juga menjadi sarana pelestarian budaya. Penelitian ini merekomendasikan perlunya dukungan pelatihan manajemen usaha, diversifikasi produk, dan akses pasar yang lebih luas bagi para pengrajin.
Co-Authors Aldi Ihsan Musyarif Harahap Arif Laksono ARIF RAHMAN Felicia Angga Natalia Hana Gracia Hikari br kacaribu Haniah Zuhro Ginting Hans Julio S. Damanik Ilham Amri Immanuel Tobing Isnaini Fadhilah Jelli Br Togatorop Jonson Rajagukguk Khaidar Ali Yahya Khairani Liza Lubis, Sulhan Hamid H M. Divanda Maulidian M. Faiz Muhammad Ikhsan Natania Nurafni Raihan Kaisa Fauziah Duha Rizki Putri Devira Mrp Sabrina Azlianty Sahala Siallagan Selvi Amanda Siti Nurhalizah Pohan Syareefa Reihan Maryam Tigor Rapido Sinurat Ventura P Manik Wanapri Pangaribuan Wesley Franklin Situmorang Wiranto Silalahi Yeyen Zefania Tobing Zainuddin