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All Journal International Journal of Business, Law, and Education International Journal of Science and Society (IJSOC) Indonesian Journal of Social Science and Education Jurnal Bisnis Digital, Akuntansi, Kewirausahaan, dan Manajemen Jurnal Pengabdian Masyarakat Multidisiplin
Prakoso, Sugih
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Neuroscience Social Sciences Other

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Stock Returns and Economic Value Added: The Mediating Role of Earnings Per Share – Predicting Firms’ Financial Performance in Financial Markets Suryana, Asep; Rifa'i, Asep Achmad; Prakoso, Sugih; Zaky, Muhammad; Suaebah, Ebah
International Journal of Business, Law, and Education Vol. 6 No. 1 (2025): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v6i1.1011

Abstract

The purpose of this study is to determine the relationship between Economic Value Added (EVA) and Stock Return (SR), and to test the mediation role of Earning Per Share (EPS). The research design adapts the ex post facto method. The research sample is the financial statements of three Indonesian Telecommunication Companies on the IDX, for 6 years during 2017-2022, with the purposive sampling technique selected. Data analysis using a panel data regression model, developed with an estimated path analysis model using EViews v.14, model selection using CEM, FEM and REM approaches through Chow test, Hausman test, and LM test. The feasibility test of the selected model with the determination coefficient, and the significance test of the effect at alpha 0.05, the mediation test with the Sobel test. The research findings show that CEM as a selected model in the path equation model, with the feasibility criteria of the model being met. EVA has a positive and significant effect on EPS. EVA has a positive and significant direct effect on SR. EPS also has a significant positive effect on SR. The evaluation of mediation pathway parameters concluded that there was an indirect effect through EPS. Where the mediation effect of EPS is at the level of strong predictive ability.
Systematic Analysis of the Influence of Green Product Innovation on Sustainable Competitive Advantage in the Food Industry Sector Prakoso, Sugih; Nugroho, Arissetyanto; Zulkifli
International Journal of Science and Society Vol 7 No 2 (2025): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v7i2.1434

Abstract

This study aims to analyze the relationship between Green Product Innovation (GPI) and sustainable competitive advantage (SCA) in the context of MSMEs in the food sector in West Java. The approach used is the Systematic Literature Review (SLR) of 30 selected scientific articles from various international databases. The results of the analysis show that the main indicators of GPI include environmentally friendly product design, use of sustainable raw materials, green processing technology, and ecological packaging. The dominant dimensions of SCA include cost advantage, product differentiation, customer loyalty, sustainable innovation, and corporate image (green image). Most of the literature supports a positive relationship between GPI and SCA through the mechanisms of operational efficiency, increased brand value, and market attractiveness. There is a theoretical gap due to the lack of integration between GPI and classical strategy frameworks such as Resource-Based View (RBV) and Porter's Generic Strategies. This study provides practical contributions to the food industry through recommendations for systematic adoption of GPI, as well as theoretical contributions in strengthening the resource-based sustainability model. Further research is recommended to use quantitative and longitudinal approaches to deepen the understanding of the causal relationship between these key variables.
PENGARUH STRATEGI DIGITAL MARKETING DAN CUSTOMER ENGAGEMENT TERHADAP KEPUTUSAN PEMBELIAN PRODUK BOLU SILIWANGI (STUDI KASUS PADA KONSUMEN KOTA SUKABUMI) Windy, Windy Novalianti; Azzahra, Hanni Melati; Prakoso, Sugih
Indonesian Journal of Social Science and Education (IJOSSE) Vol. 2 No. 1 (2026): Vol 2 No 1: Edisi Januari 2026
Publisher : JCI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/ijosse.v2i1.1992

Abstract

Riset ini bertujuan guna mencari dampak strategi digital marketing serta customer engagement terhadap keputusan pembelian produk Bolu Siliwangi oleh konsumen di Kota Sukabumi. Studi ini mengadopsi pendekatan kuantitatif dengan metode survei, di mana data diperoleh melalui distribusi kuesioner kepada 97 responden yang dipilih secara purposif. Seluruh data penelitian kemudian diolah dan dianalisis melalui metode regresi linear berganda dengan dukungan software SPSS. Strategi digital marketing terbukti berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen. Customer engagement juga menunjukkan pengaruh positif dan signifikan terhadap keputusan pembelian. Secara bersama-sama, kedua variabel independen tersebut berkontribusi secara signifikan dalam memengaruhi keputusan pembelian dengan nilai koefisien determinasi (R Square)=0,568. Hal ini mengindikasikan bahwa Strategi Digital Marketing dan Customer Engagement mampu menjelaskan sebesar 56,8% variasi Keputusan Pembelian konsumen, sementara sisanya dipengaruhi oleh faktor lain yang tidak dikaji dalam penelitian ini. Hasil riset diperkuat bahwa optimalisasi memasarkan produk dengan digital dan peningkatan Customer Engagement memiliki peran penting dalam memengaruhi keputusan pembelian produk lokal pada era digital.
PENGARUH PROMOSI ONLINE DAN KEPERCAYAAN KONSUMEN TERHADAP MINAT BELI KONSUMEN PADA E-COMMERCE SHOPEE Prakoso, Sugih; Setiatin, Tuti
REUGREUG: Jurnal Bisnis Digital, Akuntansi, Kewirausahaan, dan Manajemen Vol. 1 No. 1 (2025): April
Publisher : PT. ABIG RIZKY PUBLISHER

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Abstract

This study aims to analyze the influence of Online Promotion and Consumer Trust on Consumer Purchase Interest in e-commerce shopee. The approach used in this study is a quantitative method. The population of this study were students of Linggabuana University PGRI Sukabumi, with a sample of 100 respondents. The data collected were primary data through the distribution of questionnaires to respondents. Data analysis techniques used include instrument validity and reliability tests, as well as analysis prerequisite tests that include normality, multicollinearity, heteroscedasticity, and linearity tests. Data analysis was continued using multiple linear regression. The independent variables in this study are Online Promotion and Consumer Trust, while the dependent variable is Consumer Purchase Interest. The multiple linear regression model obtained produces the equation Y = 6.611 + 0.312 X1 + 0.714 X2, with a constant of 6.611, an Online Promotion coefficient (X1) of 0.312, and a consumer trust coefficient (X2) of 0.174. Based on the t-test, online promotion (X1) shows a partial influence on consumer purchasing interest with a significance value of 0.000 (<0.05). Likewise, consumer trust (X2) has a partial influence with a significance value of 0.01 (<0.05). Simultaneously, Online Promotion and Consumer Trust have a positive and significant influence on Consumer Purchasing Interest. This is proven through the F test in the ANOVA analysis, where the F-count value of 103.695 is greater than the F-table of 3.09, with a significance level of 0.001 (<0.05).
PERAN DISIPLIN DAN MOTIVASI KERJA TERHADAP PENINGKATAN KINERJA PEGAWAI PUPR SUKABUMI Prakoso, Sugih; Mulyani, Rema; Eja, Eja
REUGREUG: Jurnal Bisnis Digital, Akuntansi, Kewirausahaan, dan Manajemen Vol. 1 No. 2 (2025): Oktober
Publisher : PT. ABIG RIZKY PUBLISHER

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Abstract

The research method used is an associative study with a quantitative approach. The main objective of this research is to determine the effect of work discipline and work motivation on employee performance at the Department of Public Works and Spatial Planning in Sukabumi City. With a total population of 200 people, the sample of this study consisted of 67 respondents determined using the Slovin formula. The research data were collected using a Likert scale questionnaire to measure the variables of work discipline, work motivation, and employee performance. The results of the study indicate that work discipline has a positive and significant partial effect on employee performance, with a t-value of 2,480 > t- table 1,997 and a significance level of 0,000 < 0,05. Work motivation also has a positive and significant effect on employee performance, as shown by a t-value of 5,999 > t-table 1,997 and a significance level of 0,000 < 0,05. Simultaneously, both variables have a significant effect on employee performance, with an F-value of 54,676 > F-table 3,14 and a significance level of 0,000 < 0,05. The Adjusted R2 value of 0,619 indicates that 61,9% of the variance in employee performance is influenced by these two variables. These findings highlight the importance of work discipline and work motivation as key factors in improving employee performance.
PENGUATAN KOMPETENSI DIGITAL MARKETING MELALUI PEMANFAATAN MARKETPLACE PADA SISWA SMK PENGUJI KOTA SUKABUMI Prakoso, Sugih; Zaky, Muhammad; Setiadi, Sandi
HARUPAT: Jurnal Pengabdian Masyarakat Multidisiplin Vol. 1 No. 2 (2025): November
Publisher : PT. ABIG RIZKY PUBLISHER

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Abstract

The rapid development of digital technology requires the enhancement of human resource competencies, particularly in the field of digital marketing. Vocational high school (SMK) students, as prospective workers and young entrepreneurs, need to be equipped with digital marketing skills that are relevant to the demands of the business and industrial sectors. However, students’ understanding and skills in utilizing marketplaces as a medium for developing online businesses remain limited. This community service activity aims to strengthen digital marketing competencies through the utilization of marketplaces among students of SMK Penguji, Sukabumi City. The implementation method consisted of preparation, training, mentoring, and evaluation stages using a participatory and practical approach. The results showed an improvement in students’ knowledge and skills in managing marketplace accounts, creating promotional content, and applying basic digital marketing strategies. In addition, the activity increased students’ motivation, self-confidence, and entrepreneurial spirit. Therefore, this program is considered effective in enhancing vocational students’ readiness to enter the workforce and develop independent online businesses.
Co-Authors Arissetyanto Nugroho Asep Suryana Azzahra, Hanni Melati Eja, Eja Mulyani, Rema Rifa'i, Asep Achmad Setiadi, Sandi Setiatin, Tuti Suaebah, Ebah Windy, Windy Novalianti Zaky, Muhammad Zulkifli