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All Journal Jurnal EMT KITA JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Jurnal Ilmiah Edunomika (JIE) Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) International Journal Software Engineering and Computer Science (IJSECS) International Journal of Science and Society (IJSOC) AL-MASHALIH (Journal of Islamic Law) International Journal of Economics, Management and Accounting Branding: Jurnal Manajemen & Bisnis
Setiadi, Sandi
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences

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Optimization of Product Placement on E-commerce Platforms with K-Means Clustering to Improve User Experience Ridwan, Achmad; Setiadi, Sandi; Maulana, Rizky
International Journal Software Engineering and Computer Science (IJSECS) Vol. 4 No. 1 (2024): APRIL 2024
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijsecs.v4i1.2328

Abstract

This study delves into product placement strategies on E-commerce platforms using K-Means Clustering analysis. Employing an experimental methodology, data about products and user preferences were gathered to delineate product and user clusters. The K-Means Clustering analysis yielded three primary product clusters and four user preference clusters. These findings hold significant practical implications, empowering E-commerce platforms to refine user experience personalization, streamline sales efficiency, and bolster overall business performance. Platforms can positively influence sales conversion rates and user satisfaction by implementing targeted and adaptable product placement strategies. This research contributes not only to the theoretical comprehension of product placement in E-commerce but also furnishes actionable insights for stakeholders to optimize platform operations and deliver an enriched online shopping experience.
KURSUS PRA NIKAH MENURUT PERATURAN DIREKTUR JENDRAL BIMBINGAN MASYARAKAT ISLAM NOMOR DJ.II/542 TAHUN 2013 DALAM PERSPEKTIF MAQASHID SYARI’AH Syafi’i, Alfan; Hidayat, Yayat; Setiadi, Sandi
Al Mashalih - Journal of Islamic Law Vol. 2 No. 1 (2021): AL-MASHALIH (Journal of Islamic Law)
Publisher : Sekolah Tinggi Ilmu Syariah Husnul Khotimah

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini dilatarbelakangi adanya program kursus pra nikah yang dicanangkan oleh Direktur Jenderal Bimbingan Masyarakat Islam (Dirjen Bimas) dengan tujuan menciptakan keluarga sakinah dengan cara memberikan bekal pengetahuan, pemahaman dan keterampilan dalam hidup berumah tangga. Program kursus ini menjadi sangat penting dan vital bagi pasangan calon pengantin. Sebab, menjaga keutuhan rumah tangga merupakan jalan yang harus ditempuh untuk mewujudkan lahirnya keturunan bermutu serta kemaslahatan rumah tangga itu sendiri. Untuk itu, penyusun merasa perlu untuk menemukan hakikat dari adanya program kursus tersebut melalui pendekatan filosofis dengan harapan agar pihak penyelenggara dan peserta menyadari arti penting dari program kursus pra nikah itu bagi kehidupan rumah tangga mereka. Kajian ini difokuskan pada 1) membahas isi peraturan Dirjen Bimas tentang penyelenggaraan kursus pra nikah tahun 2013 dan unsur-unsur yang diatur di dalamnya, 2) bagaimana pandangan maqashid syariah mengenai Peraturan Direktur Jenderal Bimbingan Masyarakat Islam Nomor: DJ.II/542 Tahun 2013 Jenis penelitian ini merupakan penelitian pustaka dengan sifat kualitatif deskriptif dan menggunakan pendekatan filosofis, serta menjadikan Peraturan Direktur Jenderal Bimbingan Masyarakat Islam Nomor: DJ.II/542 Tahun 2013 tentang Pedoman Penyelenggaraan Kursus Pra Nikah sebagai bahan primer, buku-buku dan penelitian terdahulu yang terkait dengan kursus pra nikah, serta sumber-sumber lain yang masih berhubungan sebagai bahan sekunder. Hasil penelitian ini, pertama sebagai upaya menciptakan keluarga sakinah dengan memberikan bekal pengetahuan, pemahaman, keterampilan dan penumbuhan kesadaran kepada remaja usia nikah, maka BP4 sebagai mitra kerja Kementerian Agama membuat Peraturan Dirjen Bimas Islam Nomor: DJ.II/542 Tahun 2013 tentang Pedoman Penyelenggaraan Kursus Pra Nikah. Kedua, Kursus pra nikah memiliki urgensi karena mengandung nilai positif (maṣlahaḥ) dan kursus pra nikah merupakan al-maqāṣid at-tābi’ah (tujuan pengikut) bagi sebuah pernikahan yang memperkuat dan mendukung terwujudnya hifẓ an-nasl sebagai al-maqāṣid al-aṣliyyah (tujuan asal). Sedangkan kurikulum kursus pra nikah memiliki relevansi dengan aspek pendidikan, aspek agama dan ibadah, aspek ekonomi, aspek sosiologis, aspek psikologis dan aspek biologis. Di samping itu, penyelenggaraan kursus pra nikah juga memiliki relevansi dengan hifẓ an-nasl dan hifẓ al-‘irḍ.
Dampak Employee Stock Option (ESO) Terhadap Abnormal Return pada Perusahaan Terdaftar di Bursa Efek Indonesia: Analisis Peran Corporate Governance sebagai Pemoderasi Rizani, Ahmad; Judijanto, Loso; Setiadi, Sandi; Iswanto, Juni
Jurnal EMT KITA Vol 7 No 4 (2023): OCTOBER 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v7i4.1702

Abstract

The purpose of this study is to examine how employee stock options (ESOs) affect abnormal returns while controlling corporate governance. Institutional ownership, management ownership, and independent commissioners are the corporate governance proxy variables that are employed. Using a purposive sample technique, the research sample was made up of businesses that were listed between 2015 and 2020 on the Indonesia Stock Exchange. Data from the 20 sample companies were analyzed using moderated regression analysis (MRA). The findings of the study indicate that employee stock options (ESOs) have a major impact on abnormal returns, and that corporate governance plays a crucial moderating role in controlling the relationship between ESOs and abnormal returns. These findings provide a better understanding of the dynamics between ESOs, corporate governance, and corporate financial performance in the Indonesian capital market.
Pengaruh Kepercayaan Konsumen dan Komitmen Konsumen Terhadap Niat Beli Produk Elektronik di Bandung, Jawa Barat Anora, Ayu; Setiadi, Sandi; Maulana, Rizky; Ginanjar, Noornissa Sarah
Jurnal EMT KITA Vol 8 No 1 (2024): JANUARY 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i1.1705

Abstract

This research aims to investigate the impact of customer trust and commitment on the purchase intentions of consumers regarding electronic products in Bandung, West Java. The respondents for this study consisted of 100 consumers of electronic products in the city of Bandung, West Java, selected through convenience sampling. The analytical model employed in this research is multiple linear regression. The findings of the regression analysis reveal a positive influence of both trust and commitment on the purchase intentions of consumers of electronic products in the city of Bandung, West Java. Moreover, it is observed that both trust and commitment significantly contribute to purchase intentions individually, with a significance level of α= 0.05.
MEDIA SOSIAL DAN CITRA DESTINASI UNTUK KEBERLANJUTAN WISATA ALAM KAWASAN HUTAN RESORT SITUGUNUNG Setiadi, Sandi; Sarah Ginanjar, Noornissa
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 5 No. 2 (2024): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v5i2.3034

Abstract

The purpose of this study was to analyze and evaluate the influence of social media on sustainability and the influence of destination image on the sustainability of natural tourism in the Situgunung Sukabumi Resort Forest Area, West Java. The type of research uses a quantitative method, with a type of associative causality relationship. For the number of samples in this study as many as 140 respondents using non-stochastic techniques, with the number of samples used in this study calculated using the Hair formula. In this study, data analysis was measured and tested using the Structural Equation Model (SEM) method and processed with SmartPLS3 software. The results of the study are that there is a positive and significant influence between social media on sustainability and there is a positive and significant influence between destination image on sustainability.
Towards Sustainable Tourism: Impact Evaluation of Green Marketing Strategies and Related Factors: A Systematic Literature Review Setiadi, Sandi; Widyastuti, Sri; Zulkifli; Darmansyah
International Journal of Science and Society Vol 7 No 1 (2025): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v7i1.1386

Abstract

Sustainable tourism has become a major issue affecting the tourism industry in recent years. This study aims to evaluate the impact of green marketing strategies, social media, destination image, and tourists’ perceptions of sustainable tourism practices, with green tourism as a mediating variable. The method used is a systematic literature review with evaluation of reporting quality and methodology based on compliance with the PRISMA checklist and the AMSTAR quality scale. Data were collected from 200 articles categorized into four groups: Group A (15 articles in the last 10 years that explicitly mention PRISMA), Group B (15 articles from the same journal without mentioning PRISMA), Group C (30 articles published a year before the ratification of PRISMA), and Group D (30 articles from 10 journals with the highest impact factors in the field of sustainable tourism that do not support PRISMA). The results of the literature review indicate that green marketing strategies, such as the promotion of environmentally friendly products and services, are able to attract environmentally conscious tourists and encourage sustainable behavior. Social media is also effective in raising awareness and shaping the image of a responsible destination, which in turn influences tourist choice and loyalty. These findings emphasize the need to develop sustainable and environmentally friendly tourism products to optimize economic benefits and environmental preservation in the tourism industry.
Strategi Digital Shopee Meningkatkan Loyalitas Pelanggan Fashion Melalui Kesadaran Merek Sebagai Mediator Setiadi, Sandi; Maulana, Rizky; Fathussyaadah, Eva
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 6 No. 1 (2025): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v6i1.3582

Abstract

This study aims to analyze the effect of digital marketing and product quality on customer loyalty with brand awareness as a mediating variable in the fashion industry on the Shopee platform. The research method used is a quantitative approach with purposive sampling technique, involving 100 fashion customer respondents in Sukabumi. Hypothesis testing was carried out using the Structural Equation Modeling (SEM) method with SmartPLS 3. The results showed that product quality has a positive and significant effect on brand awareness, which in turn has a positive impact on customer loyalty. However, digital marketing has no significant direct influence on brand awareness or customer loyalty. In addition, brand awareness was shown to significantly mediate the relationship between product quality and customer loyalty. The managerial implications of these findings suggest that fashion companies on Shopee need to focus more on improving product quality to build strong brand awareness, which will ultimately increase customer loyalty. Digital marketing strategies remain relevant as support, but are not a dominant factor in shaping loyalty in the absence of solid brand awareness.
Dampak Pungutan Desa terhadap Aset dan Perekonomian Masyarakat Setiadi, Sandi; Maulana, Rizky; Hidayat, Sarip
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 6 No. 2 (2025): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v6i2.3732

Abstract

This study aims to analyze the impact of village levies on village asset management and the community economy in Gunung Batu Village, Cilograng District, Lebak Regency. Using a causal quantitative approach with Structural Equation Modeling (SEM) processed using SmartPLS. This study involved 94 respondents consisting of local communities and MSME actors, selected through purposive sampling and calculated using the Slovin formula. Data were collected through questionnaires. The results of the study indicate that village levies have a positive and significant effect on village assets, as well as a positive and significant effect on the community economy. Village assets also have a positive and significant effect on the community economy. In addition, village levies have been shown to have a significant effect on the community economy when mediated by village assets. Overall findings underline the important role of village levies in increasing village assets and indirectly driving the local economy through the utilization of these assets.
The Role of Collaboration in Overcoming MSME Challenges: Model Analysis to Improve Competitiveness and Sustainability Setiadi, Sandi; Alhidayatullah; Maulana, Rizky
International Journal of Science and Society Vol 7 No 3 (2025): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v7i3.1520

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in regional economic development, but still face various challenges related to business sustainability amid market uncertainty and global competition. This study aims to analyze the role of collaboration in overcoming MSME challenges through its relationship with competitiveness, business policies, and business sustainability. The study uses a mixed approach, where quantitative data is analyzed using PLS-SEM, while qualitative data is obtained through interviews and focus group discussions (FGD) with MSME actors in Sukabumi Regency. The results show that collaboration and competitiveness have a positive effect on business sustainability, with business policy acting as a mediator that strengthens this relationship. Qualitative findings confirm that collaboration provides tangible benefits in the form of access to resources, innovation, and market networks, while competitiveness is built through product innovation, differentiation, and consistency in quality, which are translated into adaptive business policies. This study contributes to strengthening the Resource-Based View, Dynamic Capability, Stakeholder, and Institutional theories, while also providing practical implications for MSME actors, policymakers, and stakeholders in designing strategies to strengthen MSME sustainability systematically.
Digital Adaptation Strategies for MSMEs in the Vuca Era: A Study of SMEs in Sukabumi City Maulana, Rizky; Alhidayatullah; Setiadi, Sandi
International Journal of Science and Society Vol 7 No 3 (2025): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v7i3.1521

Abstract

This study aims to analyze in depth the influence of digital marketing and product innovation on the competitiveness and sustainability of MSMEs in Sukabumi City in facing the challenges of the VUCA (Volatility, Uncertainty, Complexity, Ambiguity) era. The research method used a mixed method, where a quantitative approach with Structural Equation Modeling-Partial Least Square (SEM-PLS) analysis techniques was reinforced by qualitative interviews to explore the practical perspectives of business actors. The results show that digital marketing plays an important role in expanding market reach, enhancing brand image, and building consumer loyalty as the foundation for business sustainability. Product innovation has also been proven to be significant in creating differentiation, maintaining relevance to dynamic market needs, and increasing added value for consumers. However, competitiveness does not function as a significant mediating variable between digital marketing and product innovation on business sustainability. These findings contribute theoretically by enriching the literature on the dynamic capabilities of MSMEs, while challenging the traditional view that competitiveness is the only major factor in business sustainability. Practically, the results emphasize the importance of consistent innovation, the use of digital technology, and the support of an integrated business ecosystem in maintaining the sustainability of MSMEs amid the uncertainty of the VUCA era.
Co-Authors Achmad Ridwan, Achmad Ahmad Rizani, Ahmad Alhidayatullah Aminuyati Aulia, Jihan Permata Deni, Asep Endarwati, Esti Tri Fathussyaadah, Eva Ginanjar, Noornissa Sarah Iswanto, Juni Judijanto, Loso Mafriningsianti, Evi Muhamad Risal Tawil Octaviani, Reni Dian Rizky Maulana, Rizky Sarah Ginanjar, Noornissa Sarip Hidayat, Sarip Solly Aryza Sri Widyastuti Syafi’i, Alfan Utami, Eva Yuniarti Yayat Hidayat Zulkifli