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All Journal Jurnal Nirta: Studi Inovasi Values: Jurnal Kajian Islam Multidisiplin
Sabilatul Khoiroh
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Analysis of the Application of Islamic Business Ethics Principles on Putat Jaya Market Traders Sale and Purchase Transactions in Surabaya Sabilatul Khoiroh
Values: Jurnal Kajian Islam Multidisiplin Vol. 1 No. 1 (2024)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/values.v1i1.5

Abstract

The market serves as a mechanism to provide incentives and facilitate economic activities in the society, in particular the UMKM market in Indonesia, which is divided into two, modern market and traditional market. In this modern era, traditional markets are still in the public; although some are already interested in e-commerce, one of the markets still in demand by the population is the traditional market Putat Jaya that exists in Surabaya. Based on the phenomenon that occurred in the Putat Jay market, the author is interested in carrying out research with the title “Analysis of the application of Islamic business ethics in the sale and purchase transactions of fish traders in Putat Jaya Market in Surabaya City." In this study, the author uses qualitative methodology of a descriptive approach by performing three stages of data collection, namely observation, interviews, and documentation. Based on the results of research, on the Putat Jaya market, most traders have adhered to Islamic Shariah in sale and purchase transactions and have implemented some of the principles of Islamic business ethics.
ANALISIS PERAN INFLUENCER DAN BRAND IMAGE PADA LIVE TIKTOK TERHADAP KEPUTUSAN PEMBELIAN MAHASISWA GENERASI Z Ardiansyah, Rizki; Sabilatul Khoiroh; Erizky Elsa Wisnuna; Siti Nurdiana Kamiliyah; Tina Syahadatina; Aldi Khusmufa Nur Iman
Jurnal Nirta : Inovasi Multidisiplin Vol 5 No 1 (2025): Jurnal Nirta : Studi Inovasi
Publisher : Nirta Learning Centre

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61412/jnsi.v5i1.315

Abstract

Influencer dan brand image memiliki peran yang saling melengkapi dalam memengaruhi keputusan pembelian mahasiswa Generasi Z melalui live TikTok. Influencer berperan sebagai komunikator yang mampu membangun kedekatan emosional dan menarik perhatian awal konsumen dengan gaya komunikasi yang persuasif dan interaktif. Sementara itu, brand image berfungsi untuk membangun kepercayaan, persepsi kualitas, dan loyalitas jangka panjang, serta memastikan keberlanjutan hubungan dengan konsumen. Kombinasi antara keduanya terbukti lebih efektif dalam meningkatkan niat beli dan loyalitas, dibandingkan jika keduanya digunakan secara terpisah. Keberhasilan strategi pemasaran di platform ini sangat bergantung pada konsistensi dalam menjaga citra merek dan kredibilitas influencer, serta menciptakan pengalaman yang autentik dan sesuai dengan nilai-nilai produsen serta preferensi mahasiswa Generasi Z. Penelitian ini menggunakan metode kualitatif deskriptif yang mencakup pengumpulan data melalui observasi, wawancara, dan analisis dokumen. Pendekatan yang digunakan yakni Sistematic Literature Review (SLR) dengan tujuan mengumpulkan dan mengevaluasi penelitian yang relevan tentang topik tertentu menggunakan data sekunder sebagai kategori literatur.
Co-Authors Aldi Khusmufa Nur Iman Ardiansyah, Rizki Erizky Elsa Wisnuna Siti Nurdiana Kamiliyah Tina Syahadatina