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All Journal Kreativitas Pada Pengabdian Masyarakat (Krepa) Tamilis Synex: Multidimensional Collaboration Journal of Applied Mathematics and Modelling
Rizky Hidayat
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Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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FESTIVAL KALIPUTIH SEBAGAI WUJUD KOMODIFIKASI BUDAYA DAN PELESTARIAN KEARIFAN LOKAL DI DESA SEMPOR KEBUMEN Nanda Kusuma Sabiq Mujtaba; Maula Farah Azizah; Fadhia Afrilia Salsabila; Dilla Apriana Yustika Putri; Rahmat Putra Perdana; Misel Fandani; Indra Yunarto; Raihanah Salsabila; Rizky Hidayat; Baiqi Nilma Sabrina Fadilah
Kreativitas Pada Pengabdian Masyarakat (Krepa) Vol. 4 No. 10 (2025): Kreativitas Pada Pengabdian Masyarakat (Krepa)
Publisher : CV SWA Anugerah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8765/krepa.v4i10.11720

Abstract

The Kaliputih Festival in Kaliputih Hamlet, Sempor Village, Kebumen Regency, is a form of cultural commodification that preserves local wisdom values while contributing to the economy and cultural identity of the community. This festival has evolved from a village ritual into a culture- and environment-based tourism event, in line with the growing interest of visitors. This study aims to analyze the process of cultural commodification and examine its impact on the cultural resilience of the local community. The research employs a qualitative method with an ethnographic approach, utilizing participatory observation, interviews, and document studies. The findings reveal that the festival successfully boosts the local economy through various forms of commodification, such as traditional markets, signature souvenirs, and educational tour packages. However, challenges remain in maintaining traditional values, particularly regarding the regeneration of cultural practitioners and the risk of excessive commercialization. Therefore, a sustainability strategy involving the government, communities, and local society is necessary to ensure the festival remains relevant without losing its cultural essence. With proper management, the Kaliputih Festival can serve as an example of how cultural commodification can support both the preservation of traditions and the well-being of the community in a balanced and sustainable manner.
Strategi Marketing Public Relation Gramedia Matraman Dalam Mempertahankan Eksistensi Diki Abdullah; RR Roosita Cindrakasih; Rizky Hidayat
Tamilis Synex: Multidimensional Collaboration Vol. 3 No. 1 (2025): Tamilis Synex: Multidimensional Collaboration
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/tls.v3i1.747

Abstract

Currently the business world is facing major changes in industry, changes that make all kinds of businesses face difficult challenges. The change in question is the presence of the digitalization phenomenon and changes in consumer interest in consumption or shopping. Various types of businesses are having difficulty dealing with this phenomenon, especially retail businesses that focus on bookstores. Many bookstores, both independent and part of large chains, have to compete with online-based digital bookstores. Many consumers appreciate Gramedia, because of its complete book collection. This is what makes Gramedia a leading retail company and book publisher in Indonesia. Currently, no business can survive without adapting to technological developments. Therefore, this research aims to understand how the Marketing Public Relations strategy of the Gramedia Matraman bookstore is able to adapt to changes in consumer behavior amidst the dynamic digitalization phenomenon. They have not only succeeded in maintaining relationships with their loyal consumers both through physical stores and digital platforms. This research uses a qualitative approach, which describes each information obtained with a clear explanation. The type of approach used is descriptive, where descriptive research aims to explain solutions to existing problems based on the data collected. The data collection techniques used by researchers in research are interviews, observation, literature study and documentation. The research results show how Gramedia Matraman's Marketing Public Relations (MPR) strategy is implemented in maintaining its existence
Strategi marketing public relations genio Untuk mempertahankan brand awareness Melalui influencer endorsement Fahmi Wijayanto; RR Roosita Cindrakasih; Rizky Hidayat
Tamilis Synex: Multidimensional Collaboration Vol. 3 No. 1 (2025): Tamilis Synex: Multidimensional Collaboration
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/tls.v3i1.748

Abstract

His study aims to analyze the marketing public relations strategy implemented by Genio in maintaining brand awareness through influencer endorsement. This research employs a qualitative method with a descriptive approach through in-depth interviews, observation, and documentation. The findings indicate that Genio's marketing public relations strategy focuses on the Three Ways Strategy, consisting of Pull, Push, and Pass Strategies. In the Pull Strategy, Genio utilizes influencer endorsement to convey product information through storytelling content. In the Push Strategy, Genio provides exclusive discount codes through influencers to encourage audience purchases. Lastly, in the Pass Strategy, Genio builds relationships with the audience through a content- based campaign called "Genio Spreads Cleanliness." This campaign aims to raise audience awareness of the importance of environmental cleanliness while strengthening Genio's brand awareness.
Peran Media Sosial Dalam Membentuk : Popularitas Budaya Pop Jepang Pada Komunitas Cosplay Yagaro Japanese Club Sadid Rizqillah Turrahman; RR Roosita Cindrakasih; Rizky Hidayat
Tamilis Synex: Multidimensional Collaboration Vol. 3 No. 1 (2025): Tamilis Synex: Multidimensional Collaboration
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/tls.v3i1.749

Abstract

This study aims to analyze how social media contributes to building the popularity of Japanese pop culture among the younger generation, particularly within the cosplay community of Yagaro Japanese Club. Using a qualitative research method with a descriptive approach, this research explores strategies for utilizing social media, its impact on community identity, and its contribution to the popularity of Japanese pop culture. The findings reveal that social media platforms, especially Instagram, TikTok, and YouTube, play a significant role as promotional and interaction tools for the cosplay community. Through features such as short videos, stories, and collaborations with influencers, this community has successfully expanded the reach of Japanese pop culture both nationally and internationally. Additionally, social media not only facilitates promotion but also strengthens social bonds among community members and supports individual creative expression.
Planning for the Making of Scheduling Block Fore Peak 300 Feet Barge Using the Critical Path Method (CPM) Rizky Hidayat
Journal of Applied Mathematics and Modelling Vol. 1 No. 2 (2025): Journal of Applied Mathematics and Modelling
Publisher : CIB Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64570/jamm.v1i2.44

Abstract

In the repair of a vessel, project management is essential to facilitate the distribution of tasks so that they are structured and aligned with the planned schedule. This research aims to redesign the scheduling of the fore peak block construction on a 300-feet barge, which is a critical component of the ship’s structure. The study is motivated by project delays that occurred at a shipyard in the Riau Islands, where there was a difference between the planned duration of 88 days and the actual realization of 107 days. The method used is the Critical Path Method (CPM), which can identify the critical path in the work network, calculate the earliest and latest start and finish times (ES, EF, LS, LF), and determine float values. Data processing was carried out through S-curve analysis and man-hour evaluation. The calculation results of Man-hours show 1264 JO in the planning stage and 1552 JO in the actual stage, where the increase in man-hours impacted cost escalation. Therefore, rescheduling was performed, resulting in a reduced project duration of 93 days and a decrease in the number of critical paths from 11 to 8. The implementation of CPM has proven to improve the effectiveness of project control, making it a relevant and practical method in modern ship construction project management.
Co-Authors Adi Putra Baiqi Nilma Sabrina Fadilah Diki Abdullah Dilla Apriana Yustika Putri Fadhia Afrilia Salsabila Fahmi Wijayanto Indra Yunarto Maula Farah Azizah Misel Fandani Nanda Kusuma Sabiq Mujtaba Rahmat Putra Perdana Raihanah Salsabila Rina Wulandari RR Roosita Cindrakasih Sadid Rizqillah Turrahman