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All Journal Kreativitas Pada Pengabdian Masyarakat (Krepa) International Journal of Mechanical, Industrial and Control Systems Engineering Tamilis Synex: Multidimensional Collaboration
Rizky Hidayat
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : Tamilis Synex: Multidimensional Collaboration

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Strategi Marketing Public Relation Gramedia Matraman Dalam Mempertahankan Eksistensi Diki Abdullah; RR Roosita Cindrakasih; Rizky Hidayat
Tamilis Synex: Multidimensional Collaboration Vol. 3 No. 1 (2025): Tamilis Synex: Multidimensional Collaboration
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/tls.v3i1.747

Abstract

Currently the business world is facing major changes in industry, changes that make all kinds of businesses face difficult challenges. The change in question is the presence of the digitalization phenomenon and changes in consumer interest in consumption or shopping. Various types of businesses are having difficulty dealing with this phenomenon, especially retail businesses that focus on bookstores. Many bookstores, both independent and part of large chains, have to compete with online-based digital bookstores. Many consumers appreciate Gramedia, because of its complete book collection. This is what makes Gramedia a leading retail company and book publisher in Indonesia. Currently, no business can survive without adapting to technological developments. Therefore, this research aims to understand how the Marketing Public Relations strategy of the Gramedia Matraman bookstore is able to adapt to changes in consumer behavior amidst the dynamic digitalization phenomenon. They have not only succeeded in maintaining relationships with their loyal consumers both through physical stores and digital platforms. This research uses a qualitative approach, which describes each information obtained with a clear explanation. The type of approach used is descriptive, where descriptive research aims to explain solutions to existing problems based on the data collected. The data collection techniques used by researchers in research are interviews, observation, literature study and documentation. The research results show how Gramedia Matraman's Marketing Public Relations (MPR) strategy is implemented in maintaining its existence
Strategi marketing public relations genio Untuk mempertahankan brand awareness Melalui influencer endorsement Fahmi Wijayanto; RR Roosita Cindrakasih; Rizky Hidayat
Tamilis Synex: Multidimensional Collaboration Vol. 3 No. 1 (2025): Tamilis Synex: Multidimensional Collaboration
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/tls.v3i1.748

Abstract

His study aims to analyze the marketing public relations strategy implemented by Genio in maintaining brand awareness through influencer endorsement. This research employs a qualitative method with a descriptive approach through in-depth interviews, observation, and documentation. The findings indicate that Genio's marketing public relations strategy focuses on the Three Ways Strategy, consisting of Pull, Push, and Pass Strategies. In the Pull Strategy, Genio utilizes influencer endorsement to convey product information through storytelling content. In the Push Strategy, Genio provides exclusive discount codes through influencers to encourage audience purchases. Lastly, in the Pass Strategy, Genio builds relationships with the audience through a content- based campaign called "Genio Spreads Cleanliness." This campaign aims to raise audience awareness of the importance of environmental cleanliness while strengthening Genio's brand awareness.
Peran Media Sosial Dalam Membentuk : Popularitas Budaya Pop Jepang Pada Komunitas Cosplay Yagaro Japanese Club Sadid Rizqillah Turrahman; RR Roosita Cindrakasih; Rizky Hidayat
Tamilis Synex: Multidimensional Collaboration Vol. 3 No. 1 (2025): Tamilis Synex: Multidimensional Collaboration
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/tls.v3i1.749

Abstract

This study aims to analyze how social media contributes to building the popularity of Japanese pop culture among the younger generation, particularly within the cosplay community of Yagaro Japanese Club. Using a qualitative research method with a descriptive approach, this research explores strategies for utilizing social media, its impact on community identity, and its contribution to the popularity of Japanese pop culture. The findings reveal that social media platforms, especially Instagram, TikTok, and YouTube, play a significant role as promotional and interaction tools for the cosplay community. Through features such as short videos, stories, and collaborations with influencers, this community has successfully expanded the reach of Japanese pop culture both nationally and internationally. Additionally, social media not only facilitates promotion but also strengthens social bonds among community members and supports individual creative expression.
Co-Authors Adi Putra Baiqi Nilma Sabrina Fadilah Diki Abdullah Dilla Apriana Yustika Putri Fadhia Afrilia Salsabila Fahmi Wijayanto Indra Yunarto Maula Farah Azizah Misel Fandani Nanda Kusuma Sabiq Mujtaba Rahmat Putra Perdana Raihanah Salsabila Rina Wulandari RR Roosita Cindrakasih Sadid Rizqillah Turrahman