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All Journal Warmadewa Management and Business Journal (WMBJ) Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi
Ririn Andriana
STIE Mahardhika Surabaya
Economics, Econometrics & Finance

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The Effect of Marketing Activities on Profitability with Others Comprehensive Income as Moderation: Evidence from Southeast Asia Ririn Andriana; Marhaendra Kusuma; Che Manisah Mohd Kasim; Carlos Afonso Barreto
EKUILIBRIUM : JURNAL ILMIAH BIDANG ILMU EKONOMI Vol 20, No 1 (2025): March
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ekuilibrium.v20i1.2025.pp143-160

Abstract

This research aims to know moderated of others comprehensive income in link of marketing activities on the profitability of financial sector firm in the Southeast Asia region. Research on profitability determination has been widely conducted, but testing the moderating role of Others Comprehensive Income (OCI) in link marketing activities on financial profitability in financial sector companies has not been widely conducted. This is important because financial sector companies have large financial assets. The source of funding comes from funding funds that are inseparable from marketing activities. Ownership of large financial assets has an impact of other comprehensive income (OCI), especially the type of unrealized earnings from adjustment assets include financial types that are ready to be realized (AFS). Observation data of 612 from the financial statements of a sample of 153 financial sector companies in 2020 - 2023 in five Southeast Asian countries, namely Indonesia, Thailand, Malaysia, Singapore, and the Philippines. Data analysis using Moderated Regression Analysis and showing the results that the existence of OCI in financial sector companies is proven to strengthen the positive impact activities of marketing to ROA or profitability. The originality of this study is to test OCI’s moderated in link marketing activities on profitability. Large OCI AFS ownership in financial sector companies is important information for investors regarding future profitability, because AFS will be realized in the future, and its realization will certainly affect net income.
A Innovative Approaches: SWOT Analysis of Balinese Souvenir Marketing in Sukawati Market During and After the Pandemi Ketut Witara; Ririn Andriana; Dodit Cahyo Nugroho
Warmadewa Management and Business Journal (WMBJ) Vol. 6 No. 2 (2024)
Publisher : Fakultas Ekonomi Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wmbj.6.2.2024.70-80

Abstract

The COVID-19 pandemic has significantly impacted the tourism sector in Bali, including the sales of Bali's typical souvenirs at Pasar Sukawati Gianyar. This study aims to analyze the marketing strategy of Bali's typical souvenirs at Pasar Sukawati Gianyar using SWOT analysis during the COVID-19 pandemic. This research used a qualitative method with in-depth interviews with five Bali's typical souvenirs traders at Pasar Sukawati Gianyar. The results showed that the strengths of the marketing strategy of Bali's typical souvenirs at Pasar Sukawati Gianyar during the pandemic are good product quality and competitive prices. The weaknesses of the marketing strategy are a lack of innovation and a lack of online product promotion. The opportunities of the marketing strategy are to increase the use of digital platforms to promote products and develop new products. The threats of the marketing strategy are strong competition from online souvenir markets and a decrease in the number of visitors to the market during the pandemic. Therefore, Bali's typical souvenirs traders at Pasar Sukawati Gianyar need to optimize strengths and opportunities, as well as overcome weaknesses and threats by innovating and improving online promotion. This study contributes to understanding the marketing strategy of Bali's typical souvenirs in traditional markets during the COVID-19 pandemic and provides recommendations to address the issues faced by Bali's typical souvenirs traders at Pasar Sukawati Gianyar.
Co-Authors Carlos Afonso Barreto Che Manisah Mohd Kasim Dodit Cahyo Nugroho Ketut Witara Marhaendra Kusuma