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All Journal Penamas: Journal of Community Service Jurnal Lingkungan Binaan Indonesia Jurnal Teknik Indonesia
Putri, Marinda Noor Fajrina Noviana
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Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Engineering Environmental Science Health Professions Social Sciences Transportation Other

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Kajian teorI keterkaitan setting fisik dan identitas Kota dalam konteks City Branding Putri, Marinda Noor Fajrina Noviana
Jurnal Teknik Indonesia Vol. 3 No. 1 (2024): Jurnal Teknik Indonesia
Publisher : Publica Scientific Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58860/jti.v3i1.342

Abstract

City branding is very important for the growth and marketing of cities. Urban planning, visual communication, and graphic design are used to build a distinctive city identity that represents its values ??and goals. This research examines how city branding improves local economies and competitiveness around the world and how physical and non-physical variables shape city identity over time. This research examines city branding, city identity, and 'place fuzziness' using a comprehensive literature review. The aim of this research is to find out how the form of city identity, especially in tangible terms, supports city identity so that branding of a city can be achieved from an architectural and urban design perspective. The research results show that city branding can attract investment and tourists and strengthen the character and attractiveness of the city. A complex combination of physical and non-physical components forms a city's identity, which underlies city branding. This research also emphasizes the need to resolve 'place fuzziness'—unclearness of a place's identity or function—to improve city branding. This research suggests that city planners and marketers must work together to ensure that physical development and social activities promote a city's identity, eliminate ambiguity, and improve its image. Creating a vibrant and sustainable city image requires integration and strategic planning in city branding and identity management.  
Tinjauan Literatur Peran Smart Visual Identity dalam Membangun Branding Smart City Putri, Marinda Noor Fajrina Noviana; Sunarharum, Tri Mulyani
Jurnal Lingkungan Binaan Indonesia Vol. 14 No. 2 (2025): JLBI
Publisher : Ikatan Peneliti Lingkungan Binaan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32315/jlbi.v14i2.448

Abstract

Pertumbuhan populasi global menimbulkan tantangan yang signifikan terhadap sumber daya, infrastruktur, dan kelestarian lingkungan yang mendorong urbanisasi. Di Indonesia, populasi telah tumbuh sebesar 4% sejak tahun 2018, dan daerah perkotaan menghadapi tekanan yang besar untuk berevolusi menjadi kota pintar guna meningkatkan kualitas dan keberlanjutan kehidupan perkotaan. Penelitian ini bertujuan untuk mengeksplorasi salah satu penerapan strategi kunci yaitu SVI (smart visual identity) agar dapat membantu kota-kota di Indonesia dalam memperkuat branding untuk menarik investasi dan meningkatkan kualitas hidup. Metode tinjauan literatur digunakan dalam studi ini untuk memahami dan mengeksplorasi interaksi antara arsitektur dan strategi kota pintar dalam meningkatkan branding dan daya saing kota. Penelitian ini secara kritis menilai bagaimana elemen-elemen desain kota berkontribusi terhadap identitas dan daya tarik kota, dengan mengambil wawasan dari studi kasus kota-kota yang telah berhasil menerapkan desain kota pintar. Temuan menunjukkan bahwa inisiatif kota pintar secara signifikan berdampak pada pencitraan kota dengan mengintegrasikan teknologi canggih dengan desain perkotaan yang inovatif, sehingga meningkatkan kelayakan huni, keberlanjutan, dan daya saing ekonomi. Studi ini fokus pada pentingnya identitas visual yang koheren dalam menarik investasi dan meningkatkan interaksi publik dengan ruang kota, yang pada akhirnya mendorong lingkungan perkotaan yang lebih berkelanjutan dan efisien.
Residents' evaluation of community center revitalization with murals: Aesthetics, local identity, and ownership Setyawan, Siti Luzviminda Harum Pratiwi; Sutarto, Sutarto; Putri, Marinda Noor Fajrina Noviana; Purwanto, Danang; Syakur, Muhammad Yusron; Mukhrodin, Muhammad Fadil Hidayatulloh
Penamas: Journal of Community Service Vol. 5 No. 4 (2025): Penamas: Journal of Community Service
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/penamas.v5i4.2402

Abstract

A mural project was implemented as a visual enhancement for the community center. This study examines residents' perspectives on mural interventions and evaluates the effectiveness of measurement tools. The mural project took one month to complete, but preparation, including discussions with the community head, also required one month. Post-project surveys were gathered online via a Likert scale, employing a quantitative descriptive method. Item validity and internal reliability were assessed using item-total correlations and Cronbach's alpha. Twenty respondents participated in the survey. The instrument demonstrated strong reliability (α = 0.78) with 14 valid items. The findings indicate that the average perception across dimensions falls within the mid-range, with social interaction leading at 58.20%, followed by sense of ownership at 55.60%, revitalization evaluation at 55.32%, aesthetic perception at 55.00%, local identity at 54.60%, and community pride at 53.20%, which is the lowest. The findings indicate that murals effectively stimulate social interaction, though they have not yet fully realized their potential to build community pride. Practical implications involve enhancing theme curation rooted in local identity, engaging residents in maintenance, and creating regular activity programs to boost pride.
Co-Authors Danang Purwanto Mukhrodin, Muhammad Fadil Hidayatulloh Mulyani Sunarharum , Tri Setyawan, Siti Luzviminda Harum Pratiwi Sutarto Sutarto Syakur, Muhammad Yusron